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MCH1031 : Introduction to Multimedia Technologies for Media Studies

  • Offered for Year: 2022/23
  • Module Leader(s): Mr Chris Falzon
  • Lecturer: Ms Sarah Drummond
  • Other Staff: Ms Fiona Reed
  • Owning School: Arts & Cultures
  • Teaching Location: Newcastle City Campus
Semester 2 Credit Value: 20
ECTS Credits: 10.0


This module allows students to develop their multimedia content skills. It encourages students to consider multimedia content production in relation to technologies, genre, convention, audience, grammar and form. The assessment procedures outlined below mean that students work to deadlines and engage in practical, content production activities. The topics in this module may include:

Gathering content for multimedia platforms
Writing online content
Audio recording and editing
Video recording and editing
Multimedia technologies and influences

More specifically this module aims to:

1. Provide students with an introduction to multimedia content practice.

2. Equip students with the skills necessary to capture video audio and written media content, and to conduct elementary, editorial processes and sequencing.

3. Allow students to demonstrate abilities in collaboration and communication.

Outline Of Syllabus

Topics may include:

• Introduction to critical multimedia production practice
• The fundamental (technical elements) of multimedia content production
• Introduction to writing for online
• Introductions to recording and editing audio and video
• Principles of effective multi-platform story-telling
•       Principles of effective group-work for creative production

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials111:0011:00Non-synchronous online interactive lecture materials
Guided Independent StudyAssessment preparation and completion113:0033:00Research into specific topic content for individual multimedia pieces and reflective report
Scheduled Learning And Teaching ActivitiesPractical13:003:00Small-group workshop
Guided Independent StudyDirected research and reading112:0022:00Engaging with online multimedia content and readings related to module learning
Scheduled Learning And Teaching ActivitiesSmall group teaching111:0011:00Present-in-person seminar activities to check learning and apply theory to practice
Scheduled Learning And Teaching ActivitiesWorkshops112:0022:00Present-in-person workshops applying theory to current practice
Guided Independent StudyReflective learning activity121:0012:00Combination of activities and ongoing reflective record
Scheduled Learning And Teaching ActivitiesDrop-in/surgery22:004:00prior to assessment
Guided Independent StudyStudent-led group activity112:0022:00Group work on researching, collection and production of multimedia material
Guided Independent StudyIndependent study160:0060:00Linked to practice activities and assessment pieces
Teaching Rationale And Relationship

Students produce a multimedia story containing three media elements (audio, video and digital/online), with teaching of creative techniques and practice feeding in to this learning as appropriate.

The assessment points are designed to allow students to demonstrate collective creativity, sense the importance of multimedia content features and to reflect on their own learning.

Learning and teaching supports students through iterative and informed assessment, which guides the learning experience.

In addition to the formative assessment, the student-led practical work is structured to feedback and feed-forward personal learning through small-group teaching and sharing of content with peers.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Design/Creative proj2M75A piece of multimedia content containing text, video, audio and online/digital elements.
Report2A25900 to 1000-word Reflective Report containing evidence that the learning outcomes have been met.
Formative Assessments
Description Semester When Set Comment
Oral Presentation2MRemote synchronous collaborative presentation: creative pitch of story ideas encompassing a collective theme.
Assessment Rationale And Relationship

Assessment one (75%) (K1, K2, K3, S1, S2 )
A piece of multimedia content containing 500 words plus headline and still image; 90-120 second video and 90-120 second audio with written introduction and relevant image.

Additional task-specific criteria are as follows:
- Implementation of appropriate content gathering and interview skills as demonstrated by the perspective of the subject, story and key quotations;
- Implementation of appropriate platform choice, news construction and conventions including news structures, effective quoting and coverage of the who, what, when, why, where and how;
- Suitability of storytelling, including online writing and a variety of shots, sounds and voices;
- Implementation of web-based technologies and technical skills appropriate for multimedia contexts.

Assessment two (25%) (K1, K2, K3, S3)
A 900 to 1000-word reflective report on the learning through the practical experience.

Additional task-specific criteria are as follows:
- Suitability of research on a personal learning style and engagement with reflective models and frameworks.
- Implementation of a specific model of reflection and referencing alongside appropriate examples of learning.
- Demonstration of the ‘reflective process’ including documentation of insight and an acceptable interpretation.

Reading Lists