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Module

MCH1031 : Introduction to Multimedia Technologies for Media Studies

  • Offered for Year: 2020/21
  • Module Leader(s): Mr Chris Falzon
  • Other Staff: Mrs Louise Wilson
  • Owning School: Arts & Cultures
  • Teaching Location: Newcastle City Campus
Semesters
Semester 2 Credit Value: 20
ECTS Credits: 10.0

Aims

This module allows students to develop their multimedia content skills. It encourages students to consider multimedia content production in relation to technologies, genre, convention, audience, grammar and form. The assessment procedures outlined below mean that students work to deadlines and engage in practical, content production activities. The topics in this module may include:

Gathering content for multimedia platforms
Writing online content
Audio recording and editing
Video recording and editing
Multimedia technologies and influences

More specifically this module aims to:

1. Provide students with an introduction to multimedia content practice.

2. Equip students with the skills necessary to capture video audio and written media content, and to conduct elementary, editorial processes and sequencing.

3. Allow students to demonstrate abilities in effective journalistic communication.

Outline Of Syllabus

Topics may include:

• Introduction to critical multimedia production practice
• The fundamental (technical elements) of multimedia content production
• Introduction to writing for online
• Introductions to recording and editing audio and video
• Principles of multimedia content production and effective multiplatform story-telling

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion501:0050:00Online guided activity towards assessment
Structured Guided LearningLecture materials106:0060:00Online non-synchronous interactive lecture materials.
Guided Independent StudyDirected research and reading302:0060:00Engaging with documentaries and readings related to module learning
Scheduled Learning And Teaching ActivitiesPractical12:002:00Online synchronous full- module- cohort assessment activity
Structured Guided LearningStructured non-synchronous discussion101:0010:00Online peer feedback on content
Scheduled Learning And Teaching ActivitiesWorkshops91:009:00Present- in- Person small- group workshops
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time91:009:00Full- group online learning consolidation
Total200:00
Teaching Rationale And Relationship

Students produce a piece of multimedia content containing three media elements (audio, video and digital/online), with teaching plugged in to the learning as appropriate.
Learning and teaching supports students through iterative and informed skill acquisition, which guides the learning experience. While there are no formal ‘formative assessments’, student-led work guides the module with feedback and feed-forward through small- group teaching and sharing of content with peers.
This provides the fundamental training, skill acquisition and assessment needed for multimedia practice.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Design/Creative proj2A100A piece of multimedia content containing text, video, audio and online/digital elements.
Assessment Rationale And Relationship

Assessment one (100%) (K1, K2, K3, S1, S2 )

A piece of multimedia content containing 500 words plus headline and still image; 90-120 second video and 90-120 second audio with written introduction and relevant image.

This is assessed on the following criteria:

Appropriate content gathering and interview skills as demonstrated by the perspective of the subject, story and key quotations;

Implementation of appropriate platform choice, news construction and conventions including news structures, effective quoting and coverage of the who, what, when, why, where and how;

Accurate and clear storytelling, including online writing and a variety of shots, sounds and voices;

Implementation of web-based technologies and technical skills appropriate for multimedia contexts.

Reading Lists

Timetable