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MKT1012 : Academic and Professional Skills

  • Offered for Year: 2020/21
  • Module Leader(s): Mrs Fiona Thompson
  • Demonstrator: Mr Ian Morphet
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
ECTS Credits: 5.0


This module aims to assist students in the transition into Higher Education in order to improve and enhance their academic skills and personal effectiveness as independent learners. The module also aims to improve and enhance students’ employability skills by understanding the future of work and professional marketing practice.

Outline Of Syllabus

Semester 1: Graduate Framework, Critical Thinking and Analysis, Academic Writing, Reflective Writing,Harvard Referencing, Time Management, Team working, Computer/Excel/Digital Skills, Awareness of skills required in Marketing, Improving your CV, Elevator Pitch/30 second commercial, Application and Interview Skills, Being Enterprising and Budgeting/Project Management Skills.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture91:009:00N/A
Guided Independent StudyAssessment preparation and completion132:0032:00N/A
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching31:003:00Seminars
Scheduled Learning And Teaching ActivitiesWorkshops61:006:00Computer sessions
Guided Independent StudyIndependent study125:0025:00N/A
Jointly Taught With
Code Title
MKT1005Academic Skills
Teaching Rationale And Relationship

Relevant theory will be introduced during the lectures and a range of skills will be practiced through individual and group activities. Further depth of skills will be achieved through small group teaching activities i.e. skills practice seminars and IT workshops involving individual and group work/team challenges and tasks.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M100Individual Essay (2,000 words)
Formative Assessments
Description Semester When Set Comment
PC Examination1MOnline Referencing Test
Oral Presentation1MPresentation task in Seminars
PC Examination1MOnline tests to check learning
Written exercise1MCV
Assessment Rationale And Relationship

Semester 1 - Students will create an essay using their knowledge gained with referencing and critical academic writing to answer a specific task/question. This essay will be underpinned by references gained from using the Library system which will support the essay. The summative (assessed) essay will be of 2,000 words.

Formative assessment – Students will produce a practice essay/personal statement (150 words) on which they will receive formative feedback to inform their Semester 1 assignment. Formative feedback does not count towards your final grade for this module but it will help you develop your skills for the end Summative Assessment task. Students will also receive formative feedback at a number of stages to help students’ reflect learning and skills achieved which will help inform the Semester 1 assignment.

The formative assessment activities will encourage students to identify and effectively use feedback from a variety of sources. They will also be encouraged to collect information to support their employability and to reflect on the academic and employability skills achieved through the module. The formative and summative assessment activities are deemed to be the most appropriate to encourage students to identify and articulate the skills they have achieved in relation to Newcastle University’s Graduate Framework. This will enable them to become more personally effective as learner and, further, throughout their careers. The assessment activities are, therefore, directly and explicitly related to the intended learning outcomes of the module.

Reading Lists