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BUS3078 : Advanced Global Strategy

  • Offered for Year: 2022/23
  • Module Leader(s): Dr Irene Chu
  • Lecturer: Dr Ali Ahmed
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


This module offers an opportunity for the students to develop knowledge and understanding of multi-level processes involved in managerial practice and global business strategy formulation and implementation.

Through lectures, practitioner accounts and an international strategy Simulation game the module aims:

• To provide students with an advanced appreciation of the concept and practice of business strategy within an international, global context.
• To provide students with a critical understanding of various activities and models of global business strategies.
• To provide students with a critical understanding of alternative perspectives and ways of thinking about and ‘doing’ strategy.
• To provide students with critical awareness of the range of forces that influence the formulation and implementation of international strategies.

Outline Of Syllabus

The syllabus incorporates both an international strategy simulation game and lectures and
practitioner accounts on the topics such as:
• Introduction to Strategy
• Analyzing competitive dynamics
• Resource Based View
• Generic business strategies
• Sustainability in corporate strategy
• Global strategies
• Mergers and Acquisitions for global competition
• Strategic Alliances
• Managing Global Operations
• International Strategy Simulation game
• Developing and implementing a strategic plan

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture121:0012:00PIP: Semester 1
Guided Independent StudyAssessment preparation and completion711:0071:00N/A
Scheduled Learning And Teaching ActivitiesLecture22:004:00PIP: Strategic plan; Final presentations
Scheduled Learning And Teaching ActivitiesPractical111:0011:00PIP: Semester 2 Simulation workshops
Scheduled Learning And Teaching ActivitiesWorkshops12:002:00PIP: Simulation intro (s2)
Scheduled Learning And Teaching ActivitiesDrop-in/surgery22:004:00PIP: Assessment-related clinics (s1 and 2)
Guided Independent StudyIndependent study961:0096:00Semester 1, semester 2
Teaching Rationale And Relationship

The module is built on multi-pedagogical techniques, where blended learning is achieved through a program of lectures, team working sessions, writing of an Individual Report, International Business Strategy Simulation game Business Plan Poster Presentation and Group Presentations. The lectures are designed to give students an opportunity to engage with both academics and business practitioners. Students will also be able to break into groups and work on the preparation of a team strategic plan which will be implemented in practice during the International Strategy Simulation game, which contextualizes learning from the International Business Management program courses in practice. Accordingly, the module serves as a practical platform for the students to develop business analysis and strategic decision making skills.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M70Individual assignment 2500 words (+/-10%)
Prof skill assessmnt2A30Simulation based group presentation
Formative Assessments
Description Semester When Set Comment
Oral Presentation2Mas a group, producing and presenting the poster containing the outline strategic plan for your company of choice.
Oral Presentation2MFeedback on a group presentation
Assessment Rationale And Relationship

One of the important aspects of this module is working effectively both as a group and as an individual to undertake a series of activities, handling multiple tasks related to the business project, analysing and making decisions under time-pressure and producing outputs that are different to the usual formats encountered during the rest of the programme. Therefore, the assessment includes the following: Individual assignment (70%) and a Group Presentation based on the experience of the business simulation (30%). A formative (un-assessed) element includes a group-based Poster presentation.

The Individual Essay ensures that students have the opportunity to demonstrate their understanding of the fundamental ideas and common techniques associated with the practice of business strategy.

The Poster exercise is designed to get students to start familiarising with some of the research and analysis activities to be taken place during the simulation game. The posters should depict a team’s strategic plan to be implemented during the Simulation game and will, based on the formative feedback, advantage students in preparing for Group presentation assessed element.

Within the Group Presentation, each group will be asked to present an evaluation of their business performance and results, including sustainability and critically reflect on the working of the team during the simulation, including a discussion on the roles within the group, how these were managed and how they developed as an effective team. Students will complete peer evaluation that will contribute to the overall award of individual marks on group work.

Reading Lists