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Module

LMK3006 : Global Advertising and Brand Promotion (Inactive)

  • Inactive for Year: 2024/25
  • Module Leader(s): Ms Soulaima Mouawad
  • Owning School: Newcastle University Business School
  • Teaching Location: London
Semesters

Your programme is made up of credits, the total differs on programme to programme.

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0
European Credit Transfer System

Aims

To provide students with a solid grounding in advertising and integrated brand promotion along with the ability to apply it in different contexts.

Outline Of Syllabus

-       The world of advertising and brand promotion
-       Social, ethical, and regulatory aspects of advertising and promotion
-       Advertising, integrated brand promotion and consumer behaviour
-       Planning advertising and integrated brand promotion

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture62:0012:00PiP lectures
Structured Guided LearningLecture materials121:0012:00Pre-recorded lecture materials
Guided Independent StudyAssessment preparation and completion160:0060:00Time for students to complete formative and summative coursework & assessments
Guided Independent StudyDirected research and reading166:0066:00Estimated based on 3 hours per teaching week (not necessarily to do in that week)
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:00PiP seminars
Structured Guided LearningStructured non-synchronous discussion21:002:001 per semester
Guided Independent StudyIndependent study138:0038:00Balance to equal 200 overall
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time41:004:001 whole cohort intro, 2 pre-assessment clinics (1 per semester), 1 closing session
Total200:00
Jointly Taught With
Code Title
MKT3006Global Advertising and Brand Promotion
MKT3101Global Advertising and Brand Promotion (Study Abroad S1)
Teaching Rationale And Relationship

Lectures introduce aspects of theory and relate it to practical examples and case studies.
Seminars enable more interaction and discussion amongst students and academic staff and allow for elaboration of theoretical frameworks and how they are applied in practice to allow students to reflect on their learning and skillsdevelopment.

Private Study reflects time required to conduct secondary/ desk research, and prepare for assignment submissions.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exam Pairings
Module Code Module Title Semester Comment
Global Advertising and Brand Promotion1N/A
Other Assessment
Description Semester When Set Percentage Comment
Essay1M502000 words
Essay2A502000 words
Formative Assessments

Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.

Description Semester When Set Comment
Written exercise1MN/A
Assessment Rationale And Relationship

The essays test the students' knowledge and their ability to work under pressure.

Formative feedback - Students are asked to prepare a short written piece of work. The seminar convenor then provides cohort concluding comments at the end of each session.

Reading Lists

Timetable