In Stage 1, you will take a series of compulsory modules. These will give you a thorough grounding in the interlinked principles of:
- marketing
- marketing channels
- business management and growth
You will receive practical training that prepares you for the business world in general.
Modules
In Stage 2, you will study compulsory subjects such as research methods, strategic marketing and consumer behaviour. You will also study as either global or services marketing.
You will then top this up with a choice of optional modules. These cover complementary topics such as accounting, business Spanish, or entrepreneurship.
Modules
| Optional Modules | Credits |
|---|---|
| Introduction to Accounting and Finance | 20 |
| Business Analysis and Business Analytics | 20 |
| Global Marketing | 20 |
| Services Marketing | 20 |
| Career Development for second year students | 20 |
In Stage 3, you will choose to either:
- produce a marketing dissertation based on your own original research, or
- work on a consultancy project for a real-world client
You will also tailor your degree to suit your interests and career plans. You'll do this by studying specialist modules on subjects like:
- new product development
- digital marketing
- global advertising
- brand management
Optional modules
You select one of the following 40 credit optional modules:
| Compulsory modules | Credits |
|---|---|
| Marketing Dissertation | 40 |
| Marketing Consultancy Project | 40 |
You select 80 credits of optional modules from the following list: