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ND61 - Food Business Management and Marketing

Food Business Management and Marketing

BSc Honours

  • UCAS code: ND61
  • Full time
  • 3 years
  • Next start date: September 2020

Through this programme you will gain a thorough academic grounding in the social, economic, ethical, scientific and technological principles underlying the production of and access to consumer goods and services within the agri-food sector.

Fees (per year)

  • UK/EU: £9250
  • International: £22800

Entry requirements

  • A Level: ABB-BBB
  • IB: 32 points

UCAS Institution name and code:

  • NEWC / N21
Work placement opportunity Study abroad opportunity

Course overview

This degree has a primary focus on the production and consumption of food products and on the behaviour of people as consumers. It covers a range of social and natural science and business subjects applied to food businesses.

Key topics covered are:

  • marketing and consumer behaviour
  • global economics
  • investigating agri-food systems from farm to folk 
  • agri-business management
  • food science and technology

If you’re interested in pursuing a managerial career in the food processing, retail and food service sector, this degree is for you. You'll also be well placed for a wide range of careers in the global food supply chain management sector, with a solid understanding of the complexity of the global food chain system.

You will study the principles of management, economics, marketing and finance, as they apply to the management of sustainable food businesses and the global food sector.

Graduates will have the necessary skills to analyse problems, propose and criticise alternative solutions relevant to food businesses and the agri-food sector.

Quality and ranking

  • 8th in the UK – The Complete University Guide 2020
  • 9th in the UK – The Complete University Guide 2020 (Food Science category)
  • top 200 – Business and Economics category – Times Higher Education World University Rankings by Subject 2018
  • ranked in the UK top 10 with a 90% overall student satisfaction score (Business Studies Category) – The National Student Survey 2019

Modules and learning

Modules

The information below is intended to provide an example of what you will study.

Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage. 

Our teaching is informed by research, and course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, student feedback, or insufficient numbers of students interested in an optional module.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

To find out more please see our terms and conditions.

Your first year provides a broad introduction to core areas of this sector, including business economics, Agri-Food business management, marketing and consumer behaviour, and nutrition, food science, and the food industry. 

Modules

Compulsory Modules Credits
Introduction to Marketing and Consumer Behaviour 20
Introductory Business Economics 10
Introduction to Nutrition, Food Science and the Food Industry 20
Academic and Professional Skills 20
Investigating Agri-food Systems from Farm to Folk 20
Introduction to Agri-Food Business Management 20
Introductory Macroeconomics 10

During Stage 2, you'll be able to start tailoring your degree towards your specific interests or career goals, with a range of optional modules including, agricultural economics and policy, human resource management, social psychology, operations management and introduction to business law.

Modules

Compulsory Modules Credits
Marketing Strategy: Concepts and Applications 20
Consumer and Business Economics 20
Academic and Professional Skills 2 20
New Food Product Development 10
Optional Modules Credits
Introduction to Non-Specialist Accounting and Finance 20
Agricultural Economics and Policy 10
Agricultural Markets 10
Agribusiness Management 20
Human Resource Management 20
Operations Strategy and Management 20
Operations Management 20
Introduction to Business Law 20
Social Psychology 10

In Stage 3, you'll be required to produce a dissertation or complete a food innovation consultancy project, where you'll work in an interdisciplinary team on a real-world problem. 

You'll also complete a number of compulsory modules, as well as choosing between options such as interpreting global company accounts, animal product quality and marketing, consumer psychology, and developing enterprise, entrepreneurship and employability. 

Modules

Compulsory Modules Credits
Marketing Metrics 10
Food Economics 10
Marketing and Public Policy 10
Communication and Behaviour Change 10
Optional Modules Credits
Interpreting Company Accounts 20
Globalisation: Patterns, Processes & Challenges 20
Advanced Agri-Business Management 20
Animal Product Quality and Marketing 10
Agri-food Business Management and Marketing Dissertation 30
Food Innovation Consultancy 30
Developing Enterprise, Entrepreneurship and Employability 20
Career Development for final year students 20
Consumer Psychology 20
Cooperation 10

Teaching and assessment

Teaching methods

On average, you'll have around 14 hours a week of contact time, including:

  • lectures
  • seminars
  • workshops
  • guest speakers
  • field trips
  • drop-in surgeries 

Assessment methods

You'll be assessed through a combination of:

  • Case studies

  • Coursework

  • Dissertation or research project

  • Essays

  • Examinations – practical or online

  • Group work

  • Projects

  • Seminar tasks/exercises

Skills and experience

Research skills

Research skills are developed throughout the degree. 

As part of the New Food Product Development module, you'll gather and analyse consumer research, showcasing your product at a pop-up shop. 

In your third year, you'll carry out an in-depth research project. 

Business skills

Through business simulations, you'll work in an interdisciplinary team to manage a virtual company in a competitive environment 

During Stage 2, you'll complete a New Food Product Development module, working with an industry partner to develop a food or drink product, from conception to commercialisation. 

You'll also be able to put your learning into practice with a placement year in industry. 

Practical skills

Throughout the programme, you'll focus on applying principles to the real-world problems faced by the global food business sector.  

You'll develop a range of practical skills, including making managerial decisions, evaluating ethical standards, and carrying out data analysis. 

You'll also have access to our NU-Food facility, where you'll take part in sensory trials and have the opportunity to carry out your own. 

Opportunities

Study abroad

Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.

You can choose to spend up to a year studying at a partner institution overseas.

If you choose to study abroad, it will extend your degree by a year. 

Find out more about study abroad

Work placement

Get career ready with a work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.

You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.

If you choose to take a work placement, it will extend your degree by a year. Placements are subject to availability.

Find out more about work placements

Facilities and environment

Facilities

You'll be based in the School of Natural and Environmental Sciences at our city-centre campus, with teaching also taking place in specialist centres across the University. 

You'll have access to state-of-the-art, on-campus laboratories, equipped with industry-standard equipment as well as nu-food, our food and consumer research facility. 

You'll be able to use our computing facilities, including computers running industry-standard software used in agriculture businesses, to help ensure you're career-ready.

Agriculture Building at Newcastle University.

Support

As a new student, you'll receive a tablet so you can download online learning resources, helping to make our campus more sustainable.

You'll have the support of an academic member of staff as a personal tutor throughout your degree to help with academic and personal issues.

Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have when starting university.

There's also a staff-student committee, to give you an opportunity to have a say in how your degree works.

Your future

This course equips you with the broad knowledge that comes with a management and marketing degree, as well as a niche set of skills specific to the food industry. 

Graduates from this course are well-equipped for management roles within the food processing, retail, and food service sector, as well as a wide range of careers within the global food supply chain management sector. 

The transferable analytic and problem-solving skills you will develop during your studies are sought after by a wide variety of employers around the world, opening up careers in finance, recruitment, management, marketing and communications, and consulting.

Industry links

Throughout your studies, you'll benefit from the University's strong links with key industry names.

Through a variety of industry visits, you'll develop a broad understanding of each part of the food chain and have the opportunity to make connections. 

You'll also have the opportunity to complete a work placement, with many students being offered roles within their placement company upon graduation. 

Make a difference

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Careers support

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ inititiative.

Visit our Careers Service website

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2020 entry.

A Level

ABB-BBB

International Baccalaureate

32 points

Other UK qualifications (and PARTNERS)

Qualifications from outside the UK

English Language requirements

PARTNERS

The PARTNERS Programme is Newcastle University’s supported entry route for students from schools and colleges in England, Scotland, Wales, and Northern Ireland. 

Visit the PARTNERS website

Entrance courses (INTO)

International Pathway Courses are specialist programmes designed for international students who want to study in the UK. We provide a range of study options for international students in partnership with INTO. 

Find out more about International Pathway Courses

Admissions policy

This policy applies to all undergraduate and postgraduate admissions at Newcastle University, including Newcastle University London. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

Tuition fees and scholarships

Tuition fees for 2020 entry (per year)

UK Students

£9250

International Students

£22800

The maximum fee that we are permitted to charge for UK students is set by the UK government.

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

Read more about fees and funding

You will be charged tuition fees for each year of your degree programme (unless you are on a shorter exchange programme).

The tuition fee amount you will pay may increase slightly year on year as a result of inflation.

Read more about fees and funding

Year abroad and additional costs

For programmes where you can spend a year on a work placement or studying abroad, you will receive a significant fee reduction for that year. 

Some of our degrees involve additional costs which are not covered by your tuition fees.

Find out more about:

Scholarships

Find out more about:

Open days and events

How to apply

Apply through UCAS

To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:

  • the UCAS name and institution codes for Newcastle University (NEWC/N21)
  • the UCAS code for the course you want to apply for
  • the UCAS 'buzzword' for your school or college

If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.

Apply through UCAS

Apply through an agent

International students often apply to us through an agent. Have a look at our recommended agents and get in touch with them.

Visit our International pages

Get in touch

By Phone

Contact us on +44 (0) 191 208 3333. We're open 9.00 to 17.00 every week day except Wednesday (10.00 to 17.00).

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