nn52 - Marketing and Management BSc
Marketing and Management BSc Honours
UCAS Code: NN52 (full time: 3 Years)
Course Overview
This vocationally orientated degree combines business management with contemporary marketing theory and practice.
At a Glance
UCAS Code
NN52
UCAS Institution Name and Code
NEWC, N21
Degree Awarded
BSc Honours
Course Duration
3 Years
Entry Requirements
A Level: AAB
IB: 35 points
Opportunities
As a graduate, you will be well prepared for a career in management, marketing, business or as an entrepreneur.
The degree is professionally accredited by the Chartered Institute of Marketing (CIM) and covers topics such as:
- strategic marketing
- consumer behaviour
- management and organisation
- growth in a globalised economy
- quantitative techniques for modern business decision-making
You can also choose from a portfolio of optional modules to strengthen your knowledge of a particular topic or develop an area of specialism.
You'll also benefit from:
- case-study-led teaching
- practical projects including a real-life business consultancy project
- an optional 12-month work placement or year studying abroad
We also offer International Marketing and Management BSc Honours at our London campus.
Quality and ranking
Marketing:
- 8th in the UK – The Complete University Guide 2020
Business Management:
- top 200 – Business and Economics category – Times Higher Education World University Rankings by Subject 2018
- 100% overall student satisfaction score (Business Studies Category) - The National Student Survey 2018
Professional accreditation*
This degree is accredited by the Chartered Institute of Marketing (CIM).
*All professional accreditations are reviewed regularly by their professional body.
Work placement or study abroad
You can choose to spend a year between your second and third year of study in a 12-month work placement in the UK or overseas, or studying at one of our partner universities abroad.
Study abroad
You can study abroad at one of our partner universities in Europe through the ERASMUS+ scheme. We also have partners outside of Europe.
Work placement
You will gain valuable industry experience from taking a 12-month work placement in a UK or overseas business.
The Business School's dedicated Placement Officer and the University's Careers Service will help you find a placement that matches your skills and interests.
We’ve placed students in a range of companies including: IBM, Disney, Procter & Gamble, Nissan, Marks & Spencer, Unilever, Accenture, Cummins, GSK, Apple, Barbour, Nike and Microsoft.
- marketing intern
- sales intern
- retail placement student
- production intern
- aftersales intern
- client account management and building a database for potential new business at Nike
- involved in PR events and product launches at Johnson & Johnson
- providing support to product managers in adapting L’Oréal’s international marketing campaigns for the UK market
- project management of the new restructuring of the customer service centre at Volkswagen
Find out more about work placements and study abroad opportunities on the Business School's website.
Industry links
Newcastle University Business School has excellent links with industry and professional bodies, providing exposure to future employers.
Each year we award prizes, sponsored by major firms and professional bodies, to outstanding students to commend their dedication. We also regularly welcome guest speakers from industry.
Facilities and support
Facilities
This degree is run by Newcastle University Business School, based in our state-of-the-art building, on the Science Central area of campus, within Newcastle's emerging business district. Our Business School's facilities include:
- 120 PCs across three hi-tech computer clusters
- Wi-Fi connectivity throughout the building
- social spaces for learning and relaxation
- bookable meeting rooms
Take a virtual tour of our building.
Careers support
You'll have access to a wealth of resources and support to enhance your employability, including:
- specialist careers and business start-up support from the University's award-winning Careers Service
- career management sessions with a Careers Adviser
- an Annual Career Development Week, to help you improve your employability skills and meet potential employers
- work experience opportunities while studying with us
- Business School summer internship scheme
We're also one of 140 business schools worldwide to be accredited by the EQUIS scheme for our managerial and entrepreneurial skills development.
Support
You will have an academic member of staff as a personal tutor throughout your degree. They can help with academic and personal issues.
Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.
Evgeniya, Marketing and Management BA HonoursI like the combination of staff with academic and industry background. The ‘Marketing Consultancy’ project was one of the most exciting modules that offered experience with a real business.
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Compare this course
See how this course compares with others for topics such as student satisfaction, fees and costs and prospects after graduation using the Unistats Key Information Set.
Modules for 2019 entry
Please note
The module and/or programme information below is for 2019 entry. Our teaching is informed by research and modules change periodically to reflect developments in the discipline, the requirements of external bodies and partners, student feedback, or insufficient numbers of students interested (in an optional module). To find out more read our terms and conditions.
Module/programme information for 2020 entry will be published here as soon as it is available (end of May 2020).
Our degrees are divided into Stages. Each Stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each Stage. Further information, including the credit value of the module, is available in each of the module descriptions below.
Stage 1
Compulsory modules
- BUS1001 Introduction to Management and Organisation
- BUS1004 Understanding Business Growth
- MAS1403 Quantitative Methods for Business Management
- MKT1002 Introduction to Marketing
- MKT1010 Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility
- MKT1012 Academic and Professional Skills
- BUS1020 Digital Business
PLEASE NOTE: If you are required to take the University English Language assessment, or equivalent, and achieve below 70 you must take INU9094 Writing for Business School Undergraduates and/or INU9053 Listening and Speaking for Business School Undergraduates on a NOT FOR CREDIT basis (in addition to the 120 credits listed above).
Stage 2
Compulsory modules
- BUS2025 Managing Human Resources
- BUS2032 Service Operations Strategy and Management
- MKT2004 Research Methods for Business and Marketing
- MKT2012 Consumer Behaviour
Optional modules
You take 40 credits from the following modules:
- ACC1003 Introduction to Accounting and Finance (for Business Students)
- MAS2403 Statistical Methods for Marketing & Management
- BUS2011 Business Enterprise
- BUS2019 Understanding Work and Organisations
- MKT2001 Global Marketing
- MKT2008 Services Marketing
- MKT2009 Strategic Marketing
- MKT2010 Integrated and Digital Marketing Communications
- BUS2031 Managing Change
- BUS2036 Business Analysis and Analytics
- NCL2007 Career Development for Second Year Students
- SPA1001 Business Spanish
Work placement/study abroad (4 year programmes only)
Between Stages 2 and 3 you may choose to spend a year in a relevant work placement or study abroad, or do a combination of both. There is also the opportunity to take part in the Erasmus exchange scheme which involves a period of study and/or work placement in Europe.
Compulsory modules
- MKT3015 Intercalating Year Personal Learning Record
- MKT3016 Intercalating Year Reflective Learning Account
Stage 3
Optional modules
You choose one of the following modules:
- BUS3003 Advanced Business Practice
- BUS3005 Advanced Business Topics
- BUS3051 Management Dissertation
- BUS3053 Management Consultancy Project
- MKT3096 Marketing Dissertation
- MKT3097 Marketing Consultancy Project
You take 80 credits of modules from the following list:
- ACE3201 Marketing and Public Policy AND
- ACE3202 Communication and Behaviour Change
- BUS3004 Business Information Systems
- BUS3007 Community Engagement
- BUS3021 International Human Resource Management
- BUS3024 Critical Perspectives on Human Resource Management
- BUS3050 Management of Creativity, Design and Innovation
- MKT3006 Global Advertising and Brand Promotion
- MKT3012 Direct and Digital Marketing
- MKT3014 New Product and Service Development
- MKT3017 Sales Management and Marketing Channels
- MKT3019 Data Driven Marketing Decisions
- MKT3095 Cultural and Heritage Marketing
- NCL3007 Career Development for Final Year Students* OR
- NCL3008 Advanced Career Development*
- SPA2001 Business Spanish 2
With the approval of the Degree Programme Director alternative optional modules to those listed above may be selected.
*You must select NCL3007 if you did not study NCL2007 at Stage 2. If you studied NCL2007 at Stage 2 you are not permitted to take NCL3007 at Stage 3, but you may select NCL3008.
All candidates are considered on an individual basis.
If your qualifications are not listed here, please see our additional entry requirements web pages to find out which other qualifications are considered.
The entrance requirements below apply to 2020 entry.
Careers
Marketing careers
At Newcastle University Business School, we provide an extensive range of opportunities to all students to enable you to develop personal, employability and enterprise skills and to give you a real edge in the employment market after you graduate.
In 2009, 83 per cent of UK and EU Newcastle University Business School graduates who responded to our survey were in employment or further study within six months of graduating. Feedback from employers on the quality of our graduates continues to be excellent.
The success of our graduates is reflected in the globally recognised list of companies within which a number have found employment, including:
- Ipsos Mori
- L’Oréal
- Accenture
- Media Comm
- Microsoft
- Sainsbury’s
- Von Essen Hotels
- Shell
- Nestlé
- HSBC International
Many of our students undertake optional 12-month commercial placements, giving them invaluable business experience and a real advantage when it comes to securing the top graduate jobs.
Find out more about the career options for Business Management and Marketing from Prospects: The UK's Official Careers Website.
The Business School runs a Career Development Week for all Business School students to give you an insight into possible career options. We also have a dedicated Placement Officer who can help you find a work placement in your area of interest.
For more information about the careers support available for Business School students, visit the Business School website.
What our graduates go on to do: employment and further study choices
See what our recent graduates went on to do and view graduate destinations statistics. These statistics are based on what graduates were doing on a specific date, approximately six months after graduation. Take a look at the most recent data available for our graduates.
The destination data is available in varying levels, beginning with the University and moving through Faculty and School down to individual course reports. This final level may give you some useful ideas about possible options after your course or a course you are considering.
Careers and employability at Newcastle
Newcastle University consistently has one of the best records for graduate employment in the UK.
96% of our 2017 UK-domiciled UG/PG graduates progressed to employment or further study within six months of graduating.
85.5% of our graduates are in graduate level employment or further study within six months of graduating.
We provide an extensive range of opportunities to all students through an initiative called ncl+. This enables you to develop personal, employability and enterprise skills and to give you the edge in the employment market after you graduate.
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers.
Applying to Newcastle University through UCAS
To apply for undergraduate study at Newcastle you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS).
UCAS codes for Newcastle University
- institution name - NEWC
- institution code - N21
UCAS buzzword
Ask your teacher or adviser from your school or college for the UCAS buzzword. You need the buzzword when you register on the Apply system. This makes it clear which school or college you are applying from.
All UK schools and colleges and a small number of EU and international establishments are registered with UCAS.
If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.
Making your application
On the UCAS website you can also find out more about:
- application deadlines and other important dates
- offers and tracking your application
Application decisions and enquiries
Find out more about our admissions process and who to contact if you need help with your application.