Course overview

This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial role. 

There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement opportunities, and the chance to launch your own business.

Building on a core of marketing and management modules in Stage 1, you can then strike your own balance between the two disciplines by choosing from modules such as consumer behaviour, product development and business information systems.

Download information about this course as a PDF

COVID-19
Please rest assured we make all reasonable efforts to provide you with the courses, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to COVID-19.

See our terms and conditions for more information

View our Frequently Asked Questions

Your course during COVID-19

Whilst things will not be the same when you join us in September, this course page is intended to give you insight into what to expect from your course and your learning experience for the duration of your degree.

We have updated all course information where there are specific changes in the first semester.

Facilities

Most of our student services are now available online. As COVID-19 restrictions lift, we'll be opening up our on-campus facilities as soon as it is safe to do so, so that you can get the best out of your studies.

Your learning experience

Your teaching will be a mixture of online and in-person on-campus teaching. In semester one, as a result of physical distancing requirements, all lecture materials will be delivered online along with many tutorials, workshops and labs.

Our aim, if Government guidance allows us, is to deliver up to three hours of labs, seminars and tutorial teaching in-person on campus where this is possible and safe to do so. We'll review this regularly and plan to return to full in-person, on-campus teaching in semester two if restrictions allow.

Assessment

In semester one, we will not be running face-to-face, on-campus examinations. We will instead use different approaches to assessment. These will test and support your learning.

Field trips

We will be running some but not all of our planned field trips. Some of those that do run, will be run virtually. For those that do not run, we will be offering alternative learning activities. These learning activities will give you the opportunity to achieve the same learning.

Terms and conditions and student complaints

The University has terms and conditions which create a positive environment for learning and academic achievement.

Further information

Our COVID-19 Study page gives more information about your Newcastle University 2020 study experience.

Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to the guidelines that may be in place at the time.

Quality and ranking

• top 10 in the UK – The Complete University Guide 2021
• top 175 – Business and Economics category – Times Higher Education World University Rankings by Subject 2020
• ranked in the UK top 10 with a 90% overall student satisfaction score (Business Studies Category) - The National Student Survey 2019

Teaching excellence

TEF Gold

A ringing endorsement of Newcastle University’s long tradition of excellence in teaching.

Professional accreditation

This degree is accredited by the Chartered Institute of Marketing (CIM). It is also accredited by the Institute of Direct and Digital Marketing (IDM) allowing you to gain a professionally recognised qualification.

All professional accreditations are reviewed regularly by their professional body.

Modules and learning

Modules

The information below is intended to provide an example of what you will study.

Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage. 

Our teaching is informed by research. Course content may change periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Optional module availability
Student demand for optional modules may affect availability.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

To find out more please see our terms and conditions.

You will take a series of core modules designed to give you a thorough grounding in the interlinked principles of marketing, marketing channels, business management and growth.

You will also receive practical training in the use of quantitative data analysis techniques.

Modules

Compulsory Modules	Credits
Introduction to Management and Organisation	20
Understanding Business Growth	20
Digital Business	20
Quantitative Methods for Business Management	20
Introduction to Marketing	20
Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility	10
Academic and Professional Skills	10
Academic Tutoring	0

You will study core modules on research methods and on key aspects of business such as human resources and service operations. 

You will then top this up with a choice of optional modules on complementary topics such as business enterprise, managing change, and global marketing.

Modules

Compulsory Modules	Credits
Managing Human Resources	20
Service Operations Strategy and Management	20
Research Methods for Business and Marketing	20
Consumer Behaviour	20
Academic Tutoring	0

Optional Modules	Credits
Introduction to Accounting and Finance (for Business School Students)	20
Business Enterprise	20
Understanding Work and Organisations	20
Business Analysis and Analytics	20
Statistical Methods for Marketing & Management	20
Global Marketing	20
Services Marketing	20
Strategic Marketing	20
Integrated and Digital Marketing Communications	20
Career Development for second year students	20

You will produce a marketing or management dissertation based on your own research, work on a marketing or management consultancy project for a real-world client, or put your skills into practice in a simulation.

You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as community engagement, business information systems, and sales management.

Modules

Optional Modules	Credits
Marketing and Public Policy	10
Communication and Behaviour Change	10
Business Information Systems	20
Advanced Business Topics	40
International Human Resource Management	10
Critical Perspectives on Human Resource Management	10
Management of Creativity, Design and Innovation	20
Management Dissertation	40
Management Consultancy Project	40
Global Advertising and Brand Promotion	20
Digital Marketing	20
New Product and Service Development	20
Data Driven Marketing Decisions	20
Cultural and Heritage Marketing	20
Marketing Dissertation	40
Marketing Consultancy Project	40
Career Development for final year students	20

Teaching and assessment

Teaching methods

You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.

You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.

Assessment methods

You'll be assessed through a combination of:

• 

  Dissertation or research project

• 

  Essays

• 

  Examinations – practical or online

• 

  Portfolio submission

• 

  Presentations

• 

  Projects

Skills and experience

Practical skills

You will receive training in professional skills such as questionnaire design, sampling methods, hypothesis testing, and forecasting.

Through a variety of optional modules you may also work closely with external organisations and present your ideas to them based on real world briefs.

Business skills

You will get opportunities to work on live case studies, and can choose to participate in a business start-up in Stage 2, and complete a live consultancy project in Stage 3.

You can also spend a year studying abroad at one of our partner universities to enhance your global perspective, setting you apart from other graduates. 

Research skills

In stages 1 and 2, you will take core modules on the quantitative and qualitative research methods required for collecting, analysing, writing proposals and visualising marketing and business management data, and have the option to study other analytical and statistical methods.

In Stage 3, you can conduct your own research to produce a dissertation, or as part of a marketing or management consultancy project for a live client.

Opportunities

Study abroad

Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.

You can choose to spend up to a year studying at a partner institution overseas.

If you choose to study abroad, it will extend your degree by a year. 

Find out more about study abroad

Work placement

Get career ready with a work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.

You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.

If you choose to take a work placement, it will extend your degree by a year. A work placement is not available if you're spending a year studying abroad. Placements are subject to availability.

Find out more about work placements

Facilities and environment

Facilities

This degree is run by our triple-accredited (AACSB, EQUIS, AMBA) Newcastle University Business School, based in the Newcastle Helix development – Newcastle's emerging business district.

You’ll benefit from a world-class business education and leave as a socially responsible graduate, ready to challenge conventional business thinking.

Find out more about Newcastle University Business School

Support

Each degree offers you a stimulating curriculum and a supportive teaching and learning environment.

Our teaching and learning is supported by Canvas, a virtual learning environment that allows you to access your courses, groups, receive notifications and messages, and submit your assignments.

Throughout your studies, you’ll also have access to support from peers, academics and our University Student Services Team:

• An academic member of staff will be your personal tutor throughout your degree. They can help with academic and personal issues.
• Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.

Your future

Our Marketing and Management degree prepares you for a variety of careers in business – as a professional marketer, manager or entrepreneur. It also qualifies you for exemptions from the Chartered Institute of Marketing and the Institute of Digital Marketing.

86% of our Marketing and Management graduates were in work or further study within six months of graduating*. 

Our recent graduates have progressed to positions such as district manager, customer strategy consultant, digital marketing executive, and product development and marketing specialist for employers such as Abercrombie & Fitch, Accenture, Amazon, HSBC and Mercedes-Benz.

*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17

Join a network of successful graduates

Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.

Students studying at Newcastle Business School have also progressed to careers in:

• systems analyst
• construction manager
• UX researcher

Our graduates have gone on to succeed in globally recognised companies, including:

• Brewin Dolphin
• Wm Morrison Supermarkets
• Michael Page International Recruitment
• Barclays Bank
• Ernst & Young
• Mercedes-Benz UK
• Vodafone UK
• Amazon
• KPMG

*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17

Make a difference

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Careers support

Our Careers Consultants are available to offer one-to-one support via our Employability Hub located in the Business School foyer as well as online. Whether you're preparing for your graduate career, going on to further study, or starting your own business, you can access guidance on a range of topics including:

• CV and application advice
• support for placements, internships and international experiences
• further study queries
• how to plan your career
• how to balance work and study
• entrepreneurial advice on a new business venture from the University START UP team

You can also take part in:

• our Future Focus Careers Conference
• LinkedIn Learning with access to over 15,000 courses
• a variety of workshops relating to the Future of Work and Leading on Leadership

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Tuition fees and scholarships

Tuition fees for 2020 entry (per year)

Home Fee Students

£9250

International Fee Students

£18000

The maximum fee that we are permitted to charge for UK students is set by the UK government.

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

Read more about fees and funding

You will be charged tuition fees for each year of your degree programme (unless you are on a shorter exchange programme).

The tuition fee amount you will pay may increase slightly year on year as a result of inflation.

Read more about fees and funding

Year abroad and additional costs

For programmes where you can spend a year on a work placement or studying abroad, you will receive a significant fee reduction for that year. 

Some of our degrees involve additional costs which are not covered by your tuition fees.

Find out more about:

• different tuition fees
• additional costs

Scholarships

Find out more about:

• scholarships for UK, EU and international students
• scholarships for students applying to study at our London campus
• Student Loans and Government financial support for UK and EU students

How to apply

Apply through UCAS

To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:

• the UCAS name and institution codes for Newcastle University (NEWC/N21)
• the UCAS code for the course you want to apply for
• the UCAS 'buzzword' for your school or college

If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.

Apply through UCAS

Apply through an agent

International students often apply to us through an agent. Have a look at our recommended agents and get in touch with them.

Visit our International pages