This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial role.
There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement opportunities, and the chance to launch your own business.
Building on a core of marketing and management modules in Stage 1, you can then strike your own balance between the two disciplines by choosing from modules such as consumer behaviour, product development and business information systems.
Quality and ranking
- 5th in the UK for graduate prospects in Accounting and Finance – The Complete University Guide 2020
- 8th in the UK – The Complete University Guide 2020
- top 200 – Business and Economics category – Times Higher Education World University Rankings by Subject 2018
- ranked in the UK top 10 with a 90% overall student satisfaction score (Business Studies Category) - The National Student Survey 2019
This degree is accredited by the Chartered Institute of Marketing (CIM). It is also accredited by the Institute of Direct and Digital Marketing (IDM) allowing you to gain a professionally recognised qualification.
All professional accreditations are reviewed regularly by their professional body.
Modules and learning
The information below is intended to provide an example of what you will study.
Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage.
Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Optional module availability
Student demand for optional modules may affect availability.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
To find out more please see our terms and conditions.
You will take a series of core modules designed to give you a thorough grounding in the interlinked principles of marketing, marketing channels, business management and growth.
You will also receive practical training in the use of quantitative data analysis techniques.
You will study core modules on research methods and on key aspects of business such as human resources and service operations.
You will then top this up with a choice of optional modules on complementary topics such as business enterprise, managing change, and global marketing.
|Managing Human Resources||20|
|Service Operations Strategy and Management||20|
|Research Methods for Business and Marketing||20|
You will produce a marketing or management dissertation based on your own research, work on a marketing or management consultancy project for a real-world client, or put your skills into practice in a simulation.
You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as community engagement, business information systems, and sales management.
Teaching and assessment
You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.
You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.
You'll be assessed through a combination of:
Dissertation or research project
Examinations – practical or online
Skills and experience
You will receive training in professional skills such as questionnaire design, sampling methods, hypothesis testing, and forecasting.
Through a variety of optional modules, you may also go on client field trips or be trained to design a business analytics system, use statistical software, make a business pitch, or learn business Spanish.
You will get opportunities to work on live case studies, and can choose to participate in a business start-up in Stage 2, and complete a live consultancy project in Stage 3.
You can also spend a year studying abroad at one of our partner universities to enhance your global perspective, setting you apart from other graduates.
In stages 1 and 2, you will take core modules on the quantitative and qualitative research methods required for collecting, analysing, writing proposals and visualising marketing and business management data, and have the option to study other analytical and statistical methods.
In Stage 3, you can conduct your own research to produce a dissertation, or as part of a marketing or management consultancy project for a live client.
Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.
You can choose to spend up to a year studying at a partner institution overseas.
If you choose to study abroad, it will extend your degree by a year.
Get career ready with a work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.
You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.
If you choose to take a work placement, it will extend your degree by a year. A work placement is not available if you're spending a year studying abroad. Placements are subject to availability.
Facilities and environment
This degree is run by our triple-accredited (AACSB, EQUIS, AMBA) Newcastle University Business School, based in our state-of-the-art building within the Newcastle Helix development – Newcastle's emerging business district.
You’ll benefit from a world-class business education and leave as a socially responsible graduate, ready to challenge conventional business thinking.
Each degree offers you a stimulating curriculum and a supportive teaching and learning environment.
You will have an academic member of staff as a personal tutor throughout your degree. They can help with academic and personal issues.
Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.
Our Marketing and Management degree prepares you for a variety of careers in business – as a professional marketer, manager or entrepreneur. It also qualifies you for exemptions from the Chartered Institute of Marketing and the Institute of Digital Marketing.
86% of our Marketing and Management graduates were in work or further study within six months of graduating*.
Our recent graduates have progressed to positions such as district manager, customer strategy consultant, digital marketing executive, and product development and marketing specialist for employers such as Abercrombie & Fitch, Accenture, Amazon, HSBC and Mercedes-Benz.
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
Join a network of successful graduates
Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.
Students studying at Newcastle Business School have also progressed to careers in:
- systems analyst
- construction manager
- UX researcher
Our graduates have gone on to succeed in globally recognised companies, including:
- Brewin Dolphin
- Wm Morrison Supermarkets
- Michael Page International Recruitment
- Barclays Bank
- Ernst & Young
- Mercedes-Benz UK
- Vodafone UK
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
Make a difference
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2020 entry.
Other UK qualifications (and PARTNERS)
Qualifications from outside the UK
English Language requirements
Through our PARTNERS programme, you could receive an offer up to three grades lower than the typical requirements, and get support throughout the application process. To apply through PARTNERS, you must be based in the UK and meet our eligibility criteria.
Entrance courses (INTO)
International Pathway Courses are specialist programmes designed for international students who want to study in the UK. We provide a range of study options for international students in partnership with INTO.
This policy applies to all undergraduate and postgraduate admissions at Newcastle University, including Newcastle University London. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.
Tuition fees and scholarships
Tuition fees for 2020 entry (per year)
The maximum fee that we are permitted to charge for UK students is set by the UK government.
As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.
You will be charged tuition fees for each year of your degree programme (unless you are on a shorter exchange programme).
The tuition fee amount you will pay may increase slightly year on year as a result of inflation.
Year abroad and additional costs
For programmes where you can spend a year on a work placement or studying abroad, you will receive a significant fee reduction for that year.
Some of our degrees involve additional costs which are not covered by your tuition fees.
Find out more about:
Find out more about:
Open days and events
There's no better way to get a feel for Newcastle University than to come and visit our beautiful campus, located in one of the UK's most exciting student cities. The dates are now confirmed for our Undergraduate 2020 Open Days:
• Friday 26 June
• Saturday 27 June
• Saturday 19 September
Each open day is from 9am to 4pm.
Sign up for alerts, and we'll let you know when you can book to attend next Open Day.
You can also meet us at exhibitions across the UK.
Or you can join us for an event at our London Campus.
How to apply
Apply through UCAS
To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:
- the UCAS name and institution codes for Newcastle University (NEWC/N21)
- the UCAS code for the course you want to apply for
- the UCAS 'buzzword' for your school or college
If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.Apply through UCAS
Apply through an agent
International students often apply to us through an agent. Have a look at our recommended agents and get in touch with them.