Marketing and Management
BSc Honours
- UCAS code: NN52
- Full time
- 3 years
- Next start date: September 2022
Become a leading light in the business world by combining marketing expertise with all-round commercial acumen.
Fees (per year)
- Home: £9250
- International: £20400
Entry requirements
- A Level: AAB
- IB: 35 points
UCAS Institution name and code:
- NEWC / N21
Course overview
This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial role.
There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement opportunities, and the chance to launch your own business.
Building on a core of marketing and management modules in Stage 1, you can then strike your own balance between the two disciplines by choosing from modules such as consumer behaviour, product development and business information systems.
Your course during COVID-19
Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption.
Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to guidelines that may be in place from time to time.
View our COVID-19 Study page, which gives information about your Newcastle University study experience for the academic year 2022-23.
See our terms and conditions and student complaints information
Quality and ranking
- Top 10 in the UK for Graduate Prospects in Marketing – The Complete University Guide 2022
- Top 20 in the UK for Graduate Prospects in Business and Management Studies - The Complete University Guide 2022
- Top 125 for Business and Economics – Times Higher Education World University Rankings by Subject 2022
- Top 200 for Business and Management Studies - QS World University Rankings by Subject 2022
- 1st in the UK and 8th in the world for sustainable development – Times Higher Education Impact Rankings 2022
- 65% increase in research power since 2014 – Research Excellence Framework 2021
- 42% of our research is classified as 4* world-leading research – Research Excellence Framework 2021
- Global Top 125 University - QS World University Rankings 2023
Professional accreditation
This degree is accredited by the Chartered Institute of Marketing (CIM). It is also accredited by the Institute of Data and Marketing (IDM) allowing you to gain a professionally recognised qualification.
All professional accreditations are reviewed regularly by their professional body.
Modules and learning
Modules
The information below is intended to provide an example of what you will study.
Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage.
Our teaching is informed by research. Course content may change periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Featured module
MKT3012: Digital MarketingLearn about cutting-edge digital marketing approaches. This includes social media campaigns and the use of data-driven analytics in theory and practice.
Optional module availability
Student demand for optional modules may affect availability.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
To find out more please see our terms and conditions.
You will take a series of core modules designed to give you a thorough grounding in the interlinked principles of marketing, marketing channels, business management and growth.
You will also receive practical training in the use of quantitative data analysis techniques.
Modules
You will study core modules on research methods and on key aspects of business such as human resources and service operations.
You will then top this up with a choice of optional modules on complementary topics such as business enterprise, managing change, and global marketing.
Modules
| Compulsory Modules | Credits |
|---|---|
| Managing Human Resources | 20 |
| Service Operations Strategy and Management | 20 |
| Research Methods for Business and Marketing | 20 |
| Consumer Behaviour | 20 |
You will produce a marketing or management dissertation based on your own research, work on a marketing or management consultancy project for a real-world client, or put your skills into practice in a simulation.
You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as community engagement, business information systems, and sales management.
Modules
We base these figures and graphs on the most up-to-date information available to us. They combine data on the planned delivery and assessments of our courses in 2021-22 with data on the modules chosen by our students in 2020-21.
Teaching time is made up of:
- scheduled learning and teaching activities. These are timetabled activities with a member of staff present
- structured guided learning. These are activities developed by staff to support engagement with module learning. Students or groups of students undertake these activities without direct staff participation or supervision
Teaching and assessment
Teaching methods
You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.
You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.
Assessment methods
You'll be assessed through a combination of:
-
Dissertation or research project
-
Essays
-
Examinations – practical or online
-
Portfolio submission
-
Presentations
-
Projects
Skills and experience
Practical skills
You will receive training in professional skills such as questionnaire design, sampling methods, hypothesis testing, and forecasting.
Through a variety of optional modules, you may also go on client field trips or be trained to design a business analytics system, use statistical software, make a business pitch, or learn business Spanish.
Business skills
You will get opportunities to work on live case studies, and can choose to participate in a business start-up in Stage 2, and complete a live consultancy project in Stage 3.
You can also spend a year studying abroad at one of our partner universities to enhance your global perspective, setting you apart from other graduates.
Research skills
In stages 1 and 2, you will take core modules on the quantitative and qualitative research methods required for collecting, analysing, writing proposals and visualising marketing and business management data, and have the option to study other analytical and statistical methods.
In Stage 3, you can conduct your own research to produce a dissertation, or as part of a marketing or management consultancy project for a live client.
Opportunities
Study abroad
Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.
You can choose to spend up to a year studying at a partner institution overseas.
If you choose to study abroad, it will extend your degree by a year.
Find out more about study abroad
Work placement
Get career ready with a work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.
You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.
If you choose to take a work placement, it will extend your degree by a year, and your degree title will show you have achieved the placement year. A work placement is not available if you're spending a year studying abroad. Placements are subject to availability.
Facilities and environment
Facilities
This degree is run by our triple-accredited (AACSB, EQUIS, AMBA) Newcastle University Business School, based in our state-of-the-art building within the Newcastle Helix development – Newcastle's emerging business district.
You’ll benefit from a world-class business education and leave as a socially responsible graduate, ready to challenge conventional business thinking.
Find out more about Newcastle University Business School and our facilities
Support
Each degree offers you a stimulating curriculum and a supportive teaching and learning environment.
You will have an academic member of staff as a personal tutor throughout your degree. They can help with academic and personal issues.
Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.
Your future
Our Marketing and Management degree prepares you for a variety of careers in business – as a professional marketer, manager or entrepreneur. It also qualifies you for exemptions from the Chartered Institute of Marketing and the Institute of Digital Marketing.
Our recent graduates have progressed to positions such as district manager, customer strategy consultant, digital marketing executive, and product development and marketing specialist for employers such as Abercrombie & Fitch, Accenture, Amazon, HSBC and Mercedes-Benz.
Join a network of successful graduates
Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.
Students studying at Newcastle Business School have also progressed to careers in:
- systems analyst
- construction manager
- UX researcher
Our graduates have gone on to succeed in globally recognised companies, including:
- Brewin Dolphin
- Wm Morrison Supermarkets
- Michael Page International Recruitment
- Barclays Bank
- Ernst & Young
- Mercedes-Benz UK
- Vodafone UK
- Amazon
- KPMG
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
Make a difference
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Careers support
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
Visit our Careers Service website
Recognition of professional qualifications outside of the UK
From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK
Entry requirements
All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2022 entry.
A Level
AAB
International Baccalaureate
35 points
Qualifications from outside the UK
English Language requirements
Contextual offers
Through one of our contextual routes, you could receive an offer of up to three grades lower than the typical requirements.
Entrance courses (INTO)
International Pathway Courses are specialist programmes designed for international students who want to study in the UK. We provide a range of study options for international students in partnership with INTO.
Find out more about International Pathway Courses
Admissions policy
This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.
Tuition fees and scholarships
Tuition fees for 2022 entry (per year)
Home Fee Students
£9250
International Fee Students
£20400
The maximum fee that we are permitted to charge for home fee-paying students is set by the UK government.
As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.
Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.
EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.
If you are unsure of your fee status, check out the latest guidance here.
Read more about fees and funding
Scholarships
We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our undergraduate scholarship page for more information.
Year abroad and additional costs
For programmes where you can spend a year on a work placement or studying abroad, you will receive a significant fee reduction for that year.
Some of our degrees involve additional costs which are not covered by your tuition fees.
Find out more about:
Scholarships
Find out more about:
Open days and events
You'll have a number of opportunities to meet us throughout the year at our on-campus and virtual open days.
You'll be able to:
• explore our beautiful campus
• find out about our vibrant city
• discover what students think about studying at Newcastle
You'll also have the opportunity to speak to academic staff and find out more about the subjects you're interested in.
Find out about how you can visit Newcastle in person and virtually.
We regularly travel overseas to meet with students interested in studying at Newcastle University. Visit our events calendar to find out when we're visiting your region.
How to apply
Apply through UCAS
To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:
- the UCAS name and institution codes for Newcastle University (NEWC/N21)
- the UCAS code for the course you want to apply for
- the UCAS 'buzzword' for your school or college
If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.
Apply through UCASApply through an agent
International students often apply to us through an agent. Have a look at our recommended agents and get in touch with them.
Get in touch
By phone
Call us on +44 (0) 191 208 3333 and press option 1. Our opening hours are Monday to Friday 10am until 4pm.
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