Course overview

This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial role. 

There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement opportunities, and the chance to launch your own business.

Building on a core of marketing and management modules in Stage 1, you can then strike your own balance between the two disciplines by choosing from modules such as consumer behaviour, product development and business information systems.

Download information about this course as a PDF

Your course during COVID-19
Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption.

Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to guidelines that may be in place from time to time.

View our COVID-19 Study page, which gives information about your Newcastle University study experience for the academic year 2021-22.

See our terms and conditions and student complaints information

Quality and ranking

• top 10 in the UK – The Complete University Guide 2021
• top 175 – Business and Economics category – Times Higher Education World University Rankings by Subject 2020
• ranked in the UK top 10 with a 90% overall student satisfaction score (Business Studies Category) - The National Student Survey 2019

Teaching excellence

TEF Gold

A ringing endorsement of Newcastle University’s long tradition of excellence in teaching.

Professional accreditation

This degree is accredited by the Chartered Institute of Marketing (CIM). It is also accredited by the Institute of Data and Marketing (IDM) allowing you to gain a professionally recognised qualification.

All professional accreditations are reviewed regularly by their professional body.

Modules and learning

Modules

The information below is intended to provide an example of what you will study.

Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage. 

Our teaching is informed by research. Course content may change periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Featured module

MKT3012: Digital Marketing

Learn about cutting-edge digital marketing approaches. This includes social media campaigns and the use of data-driven analytics in theory and practice.

Optional module availability
Student demand for optional modules may affect availability.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

To find out more please see our terms and conditions.

You will take a series of core modules designed to give you a thorough grounding in the interlinked principles of marketing, marketing channels, business management and growth.

You will also receive practical training in the use of quantitative data analysis techniques.

Modules

Compulsory Modules	Credits
Introduction to Management and Organisation	20
Understanding Business Growth	20
Digital Business	20
Quantitative Methods for Business Management	20
Introduction to Marketing	20
Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility	10
Academic and Professional Skills	10

You will study core modules on research methods and on key aspects of business such as human resources and service operations. 

You will then top this up with a choice of optional modules on complementary topics such as business enterprise, managing change, and global marketing.

Modules

Compulsory Modules	Credits
Managing Human Resources	20
Service Operations Strategy and Management	20
Research Methods for Business and Marketing	20
Consumer Behaviour	20

Optional Modules	Credits
Introduction to Accounting and Finance (for Business School Students)	20
Business Enterprise	20
Understanding Work and Organisations	20
Managing Change	20
Business Analysis and Analytics	20
Statistical Methods for Marketing & Management	20
Global Marketing	20
Services Marketing	20
Strategic Marketing	20
Integrated and Digital Marketing Communications	20
Career Development for second year students	20

You will produce a marketing or management dissertation based on your own research, work on a marketing or management consultancy project for a real-world client, or put your skills into practice in a simulation.

You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as community engagement, business information systems, and sales management.

Modules

Optional Modules	Credits
Marketing and Public Policy	10
Communication and Behaviour Change	10
Business Information Systems	20
Advanced Business Topics	40
Community Engagement	20
International Human Resource Management	10
Critical Perspectives on Human Resource Management	10
Management of Creativity, Design and Innovation	20
Management Dissertation	40
Management Consultancy Project	40
Global Advertising and Brand Promotion	20
Digital Marketing	20
New Product and Service Development	20
Data Driven Marketing Decisions	20
Cultural and Heritage Marketing	20
Marketing Dissertation	40
Marketing Consultancy Project	40
Career Development for final year students	20

Information about these graphs

We base these figures and graphs on the most up-to-date information available to us. They combine data on the planned delivery and assessments of our courses in 2021-22 with data on the modules chosen by our students in 2020-21.

Teaching time is made up of:

• scheduled learning and teaching activities. These are timetabled activities with a member of staff present
• structured guided learning. These are activities developed by staff to support engagement with module learning. Students or groups of students undertake these activities without direct staff participation or supervision

Teaching and assessment

Teaching methods

You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.

You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.

Assessment methods

You'll be assessed through a combination of:

• 

  Dissertation or research project

• 

  Essays

• 

  Examinations – practical or online

• 

  Portfolio submission

• 

  Presentations

• 

  Projects

Skills and experience

Practical skills

You will receive training in professional skills such as questionnaire design, sampling methods, hypothesis testing, and forecasting.

Through a variety of optional modules, you may also go on client field trips or be trained to design a business analytics system, use statistical software, make a business pitch, or learn business Spanish.

Business skills

You will get opportunities to work on live case studies, and can choose to participate in a business start-up in Stage 2, and complete a live consultancy project in Stage 3.

You can also spend a year studying abroad at one of our partner universities to enhance your global perspective, setting you apart from other graduates. 

Research skills

In stages 1 and 2, you will take core modules on the quantitative and qualitative research methods required for collecting, analysing, writing proposals and visualising marketing and business management data, and have the option to study other analytical and statistical methods.

In Stage 3, you can conduct your own research to produce a dissertation, or as part of a marketing or management consultancy project for a live client.

Opportunities

Study abroad

Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.

You can choose to spend up to a year studying at a partner institution overseas.

If you choose to study abroad, it will extend your degree by a year. 

Find out more about study abroad

Work placement

Get career ready with a work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.

You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.

If you choose to take a work placement, it will extend your degree by a year. A work placement is not available if you're spending a year studying abroad. Placements are subject to availability.

Find out more about work placements

Facilities and environment

Facilities

This degree is run by our triple-accredited (AACSB, EQUIS, AMBA) Newcastle University Business School, based in our state-of-the-art building within the Newcastle Helix development – Newcastle's emerging business district.

You’ll benefit from a world-class business education and leave as a socially responsible graduate, ready to challenge conventional business thinking.

Find out more about Newcastle University Business School and our facilities

Support

Each degree offers you a stimulating curriculum and a supportive teaching and learning environment.

You will have an academic member of staff as a personal tutor throughout your degree. They can help with academic and personal issues.

Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.

Your future

Our Marketing and Management degree prepares you for a variety of careers in business – as a professional marketer, manager or entrepreneur. It also qualifies you for exemptions from the Chartered Institute of Marketing and the Institute of Digital Marketing.

86% of our Marketing and Management graduates were in work or further study within six months of graduating*. 

Our recent graduates have progressed to positions such as district manager, customer strategy consultant, digital marketing executive, and product development and marketing specialist for employers such as Abercrombie & Fitch, Accenture, Amazon, HSBC and Mercedes-Benz.

*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17

Join a network of successful graduates

Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.

Students studying at Newcastle Business School have also progressed to careers in:

• systems analyst
• construction manager
• UX researcher

Our graduates have gone on to succeed in globally recognised companies, including:

• Brewin Dolphin
• Wm Morrison Supermarkets
• Michael Page International Recruitment
• Barclays Bank
• Ernst & Young
• Mercedes-Benz UK
• Vodafone UK
• Amazon
• KPMG

*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17

Make a difference

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Careers support

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Recognition of professional qualifications outside of the UK

From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK.

Read our detailed explanation

Tuition fees and scholarships

Tuition fees for 2021 entry (per year)

Home Fee Students

£9250

International Fee Students

£18600

The maximum fee that we are permitted to charge for home fee-paying students is set by the UK government.

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

Read more about fees and funding

You will be charged tuition fees for each year of your degree programme (unless you are on a shorter exchange programme). 

The tuition fee amount you will pay may increase slightly year on year as a result of inflation.

For courses commencing from September 2021 and beyond, EU, other EEA and Swiss nationals will no longer be eligible for home fees or Student Finance England support.

If you are from the EU you will pay international tuition fees.

Read more about fees and funding

Year abroad and additional costs

For programmes where you can spend a year on a work placement or studying abroad, you will receive a significant fee reduction for that year. 

Some of our degrees involve additional costs which are not covered by your tuition fees.

Find out more about:

• different tuition fees
• additional costs

Scholarships

Find out more about:

• scholarships for UK, EU and international students
• Student Loans and Government financial support for UK and EU students

How to apply

Apply through UCAS

To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:

• the UCAS name and institution codes for Newcastle University (NEWC/N21)
• the UCAS code for the course you want to apply for
• the UCAS 'buzzword' for your school or college

If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.

Apply through UCAS

Apply through an agent

International students often apply to us through an agent. Have a look at our recommended agents and get in touch with them.

Visit our International pages