Marketing and Management BSc Honours
- UCAS code: NN52
- Full time
- 3 years
Become a leading light in the business world by combining marketing expertise with all-round commercial acumen.
You are currently viewing course information for entry year: 2025
Next start date:
- September 2025
UCAS Institution name and code:
- NEWC / N21
Course overview
This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner, such as the use of AI, or harness the power of marketing as part of a broader business management or entrepreneurial/intrapreneurial role.
There will be a continuous practical emphasis as you apply the academic theory throughout your studies. This will involve:
- regular live case studies
- hands-on skills training
- live consultancy projects
- valuable work placement and study abroad opportunities
- the chance to launch your own business
You build on a core of marketing and management modules in Stage 1, 2 and 3. You then strike your own balance between the two disciplines in Stage 2 and 3, based on your career path.
In Stage 2-3 you can identify, evaluate and exploit opportunities related to work placement and study abroad.
Your course and study experience - disclaimers and terms and conditions
Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.
View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2024-25.
See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.
Quality and ranking
Professional accreditation and recognition
All professional accreditations are reviewed regularly by their professional body.
Modules and learning
Modules
The information below is intended to provide an example of what you will study.
Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage.
Our teaching is informed by research. Course content may change periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Featured module
MKT3012: Digital MarketingLearn about cutting-edge digital marketing approaches on our most popular module. Discover key methods such as social media campaigns and the use of data-driven analytics in theory and practice.
Optional module availability
Student demand for optional modules may affect availability.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
To find out more please see our terms and conditions
You will take a series of core modules designed to give you a grounding in:
- general management and organisation
- digital aspects of contemporary business
- quantitative data analysis techniques
- academic and professional skills
You will also learn about the principles of business growth and the role of marketing in it, with focus on ethical and responsible behaviour.
Modules
You will study core modules on research methods and on key aspects of business such as:
- human resources
- service operations
- consumer behaviour
You will also take optional modules on complementary topics such as:
- business enterprise
- managing change
- global marketing
Modules
You will complete one of the following:
- a marketing or a management dissertation based on your own research
- a marketing or management consultancy project for a real-world client
- a practice-based module where you will put the skills you've learned to work
You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as:
- business information and sales management
- management of creativity
- design and innovation
- digital marketing
- global advertising and brand promotion
- cultural and heritage marketing
- new product and service development
Optional modules
You select one of the following 40-credit optional modules:
| Optional modules | Credits |
|---|---|
| Advanced Business Practice | 40 |
| Management Dissertation | 40 |
| Management Consultancy Project | 40 |
| Marketing Dissertation | 40 |
| Marketing Consultancy Project | 40 |
You select 80 credits of optional modules selected from the following list:
We base these figures and graphs on the most up-to-date information available to us. They are based on the modules chosen by our students in 2024-25.
Teaching time is made up of:
- scheduled learning and teaching activities. These are timetabled activities with a member of staff present.
- structured guided learning. These are activities developed by staff to support engagement with module learning. Students or groups of students undertake these activities without direct staff participation or supervision
Teaching and assessment
Teaching methods
You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.
You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.
Assessment methods
You'll be assessed through a combination of:
-
Dissertation or research project
-
Essays
-
Examinations – practical or online
-
Group work
-
Portfolio submission
-
Presentations
-
Projects
-
Reflective report/journal
Skills and experience
Practical skills
You will gain professional skills training, both in research methods and in business analysis and analytics. Skills such as:
- questionnaire design
- sampling methods
- hypothesis testing
- forecasting
Through a variety of optional modules, you may also go on client field trips or be trained to design a business analytics system, use statistical software, make a business pitch, or learn business Spanish.
Real business skills
You will get opportunities to work on live case studies, and can choose to participate in developing and validating business ideas in Stage 2, and complete a live consultancy project in Stage 3.
You can also spend a year studying abroad at one of our partner universities to enhance your global perspective, setting you apart from other graduates.
Research skills
In Stages 1 and 2, you will take core modules on the quantitative and qualitative research methods required for collecting, analysing, reporting and visualising marketing and business management data, and have the option to study other analytical and statistical methods.
In Stage 3, you can conduct your own research to produce a dissertation, as part of a marketing or management consultancy project for a live client, or as part of an Advanced Practice module.
Opportunities
Work placement
Get career ready with a work placement and leave as a confident professional in your field. You'll spend 9 to 12 months working in an organization either in the UK or internationally. You'll receive University support from our dedicated team to help you apply for work placements. Work placements take place between stages 2 and 3.
You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.
Recent placement roles have included:
- Commercial Services Placement student
- Marketing Executive
- Procurement Assistant
- Marketing and Communications Intern
Examples of recent projects include:
- Reviewing packaging for global manufacturing company to look at sustainable options
- Conducting competitor analysis of marketing and branding for an international airport
- Managing marketing campaign for global drinks brand
Placements are subject to availability and must be secured by the student.
Find out more about work placements
Study abroad
Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.
You can choose to spend up to a year studying at a partner institution overseas.
If you choose to study abroad, it will extend your degree by a year.
Facilities and environment
Facilities
Newcastle University Business School is one of the largest Schools in the University. We have over 4,000 students from over 85 countries. This valuable community extends beyond our current students to include:
- regional, national and international leaders
- over 37,000 alumni in our network, spanning 152 countries
- leading professional and academics who are experts in their field
- businesses and partners in academe
The Business School is the gateway to Newcastle Helix - a landmark 24 acre hybrid city quarter. It brings together researchers, business and communities with the purpose of helping families, communities and cities around the world live healthier, longer, smarter, and easier lives.
We have two buildings – the Business School and the Frederick Douglass Centre (FDC). Both offer a range of purpose-build facilities, including.
- computer clusters housing over 120 PCs, plus open IT spaces for laptops
- seven large lecture theatres, plus a 750-seat auditorium – the largest in the University
- 25 seminar and teaching spaces, many with flexible furniture to accommodate learning
- a dedicated Student Hub and Quiet Space, providing a mix of space for group work, individual study, or quiet study
- study pods, some with wall mounted screens, and bookable rooms for working in groups or individually
- a contemporary café, refurbished in 2025
- two dedicated hubs for employability support and events
- a Bloomberg lab with over 20 terminals, so you can experience a real trading room floor
- Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology
- a flexible conference room with panoramic views across the city and St. James’ Park, which doubles up as a large flexible teaching space
Accessibility
The Business School values individual differences and the diversity this brings. Our buildings are accessible and user friendly. We have a range of adjustments that can support you when moving around our buildings, such as lifts and accessible toilets. The FDC also offers gender-neutral toilets.
Support
Your teaching and learning is supported by Canvas. Canvas is a Virtual Learning Environment (VLE). You'll use Canvas to submit your assignments and access your:
- module handbooks
- course materials
- groups
- course announcements and notifications
- written feedback
Throughout your studies, you’ll have access to support from:
- peer mentors – fellow students who can help you settle in and answer any questions you have.
- academics
- personal tutor – an academic member of staff to support with academic and personal issues
- our University Student Services Team
- student representatives
- wellbeing colleagues
- employability, graduate outcomes and placement and study abroad teams
Your future
Our Marketing and Management degree prepares you for a range of careers in business. These include professional marketer, manager or entrepreneur. It is accredited by the Chartered Institute of Marketing (CIM) and Chartered Management Institute (CMI). It qualifies you for exemptions from the CIM and the Institute of Data and Marketing.
91% of our 2018/19 graduates were in work or further study within 15 months of graduating.*
Our recent graduates have progressed to positions such as:
- district manager
- customer strategy consultant
- digital marketing executive
- product development and marketing specialist
Employers included firms such as:
- Abercrombie & Fitch
- Accenture
- Amazon
- HSBC
- Mercedes-Benz
*Graduate Outcomes Survey 2020/21
Join a network of successful graduates
Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.
Students studying at Newcastle Business School have also progressed to careers in:
- systems analyst
- construction manager
- UX researcher
Our graduates have gone on to succeed in globally recognised companies, including:
- Brewin Dolphin
- Wm Morrison Supermarkets
- Michael Page International Recruitment
- Barclays Bank
- Ernst & Young
- Mercedes-Benz UK
- Vodafone UK
- Amazon
- KPMG
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
Make a difference
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Careers support
Our Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
Visit our Careers Service website
Recognition of professional qualifications outside of the UK
From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK
Entry requirements
All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements and offers below apply to 2025 entry.
| A-Level | |
|---|---|
| International Baccalaureate | |
|---|---|
Other UK and the Republic of Ireland qualifications
Contextual Offers
Through one of our contextual routes, you could receive an offer of up to three grades lower than the typical requirements.
Qualifications from outside the UK
English Language requirements
Entrance courses (INTO)
International Pathway Courses are specialist programmes designed for international students who want to study in the UK. We provide a range of study options for international students in partnership with INTO.
Find out more about International Pathway Courses
Admissions policy
This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.
University Admissions Policy and related policies and procedures
Credit transfer and Recognition of Prior Learning
Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course.
Tuition fees and scholarships
Tuition fees for academic year 2025-2026
See our ‘Home Fee Students’ and ‘International Fee Students’ information below for more information on tuition fee levels, fee status and inflationary fee increases.
| Qualification: BSc Honours | |
|---|---|
|
Home students full time 3 years |
Tuition fees (Year 1)
£9,535 |
|
International students full time 3 years |
Tuition fees (Year 1)
24400 |
Year abroad and additional costs
For programmes where you can spend a year on a work placement or studying abroad, you will receive a significant fee reduction for that year.
Some of our degrees involve additional costs which are not covered by your tuition fees.
Scholarships
Find out more about:
Open days and events
You'll have a number of opportunities to meet us throughout the year at our on-campus and virtual open days.
You'll be able to:
- explore our beautiful campus
- find out about our vibrant city
- discover what students think about studying at Newcastle
You'll also have the opportunity to speak to academic staff and find out more about the subjects you're interested in.
Find out about how you can visit Newcastle in person and virtually.
We regularly travel overseas to meet with students interested in studying at Newcastle University. Visit our events calendar to find out when we're visiting your region.
How to apply
Apply through UCAS
To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:
- the UCAS name and institution codes for Newcastle University (NEWC/N21)
- the UCAS code for the course you want to apply for
- the UCAS 'buzzword' for your school or college
If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.
Apply through UCASApply through an agent
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