You will take a series of core modules designed to give you a grounding in:
- general management and organisation
- digital aspects of contemporary business
- quantitative data analysis techniques
- academic and professional skills
You will also learn about the principles of business growth and the role of marketing in it, with focus on ethical and responsible behaviour.
Modules
You will study core modules on research methods and on key aspects of business such as:
- human resources
- service operations
- consumer behaviour
You will also take optional modules on complementary topics such as:
- business enterprise
- managing change
- global marketing
Modules
You will complete one of the following:
- a marketing or a management dissertation based on your own research
- a marketing or management consultancy project for a real-world client
- a practice-based module where you will put the skills you've learned to work
You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as:
- business information and sales management
- management of creativity
- design and innovation
- digital marketing
- global advertising and brand promotion
- cultural and heritage marketing
- new product and service development
Optional modules
You select one of the following 40-credit optional modules:
| Optional modules | Credits |
|---|---|
| Advanced Business Practice | 40 |
| Management Dissertation | 40 |
| Management Consultancy Project | 40 |
| Marketing Dissertation | 40 |
| Marketing Consultancy Project | 40 |
You select 80 credits of optional modules selected from the following list: