NBS8214 : Managing Innovation and Creativity
- Offered for Year: 2025/26
- Module Leader(s): Dr Paul Richter
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
| European Credit Transfer System | |
Aims
This module aims to expose students to key concepts and theoretical debates related to the management of innovation and creativity and to develop students’ critical understanding of radical and incremental technological change. It is designed to develop a critical understanding of these topics but aims to be inclusive for students who may lack existing knowledge of the subject matter. The module emphasises ethics and sustainability in its approach. It seeks to be relevant to those aiming at a professional career in all economic sectors, especially in technology-intensive firms, consultancies, research organisations, governmental or quasi-governmental organisations or academia.
Outline Of Syllabus
The syllabus will cover a range of themes including: The innovation process – definitions and key concepts; Drivers of innovation; Strategic approaches to innovation; user involvement in innovation; the place of creativity in innovation; the role of diversity in creative teams; and creative work environments.
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 9 | 2:00 | 18:00 | planned as present-in-person interactive sessions |
| Guided Independent Study | Assessment preparation and completion | 1 | 30:00 | 30:00 | N/A |
| Guided Independent Study | Directed research and reading | 1 | 33:00 | 33:00 | N/A |
| Guided Independent Study | Independent study | 1 | 19:00 | 19:00 | N/A |
| Total | 100:00 |
Teaching Rationale And Relationship
The lectures, planned as present-in-person, combine the setting out of key ideas and concepts that underpin the module’s knowledge outcomes in lecture mode with a high level of interaction via practically-focused activities, giving students the opportunity to discuss in small and larger groups the module's themes, drawing on their own multi-cultural experiences. Hence, these activities will support students in achieving the module’s skill (as well as knowledge) outcomes. Lectures also provide students with the opportunity to consider the relationship between the module material and the module assessment. Guest speakers with specific practice/research expertise in relation to the module's core topics may contribute to the module dependant upon their availability.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Essay | 1 | M | 100 | 2000 word individual assignment |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Oral Presentation | 1 | M | Individual and small group evaluation of summative assessment exemplars |
Assessment Rationale And Relationship
The individual assignment will be set to assess students’ understanding of the theories and debates in innovation and creativity management.
RESIT INFORMATION: If students are eligible to a second attempt resit will be an assignment and the resit calculation will be based 100% on the submission.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8214's Timetable