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NBS8401 : Business Context and Operations

  • Offered for Year: 2022/23
  • Module Leader(s): Mr Ben Dickson-Green
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 5
Semester 2 Credit Value: 5
ECTS Credits: 5.0


To enable students to critically analyse and assess the context of business operations (economic, social, political), and to develop awareness of developments, tools, and techniques in the functional business areas of information systems, operations, marketing and managing human capital. The module also develops report writing and time management skills.

Outline Of Syllabus

Introduction to organisations
• The social political and economic context
• Structure, governance and regulation

Managing Technology and Information
• The role of information systems
• Systems implementation and business strategy

Operations Management
• Operations management and the organisation
• Quality management
• Managing capacity and inventory

• Marketing and business strategy
• Marketing plans, branding and communications
• Developments in marketing

Managing Human Resources
• Human resource management
• Human resource practices

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Scheduled Learning And Teaching ActivitiesLecture92:0018:00PIP
Guided Independent StudyDirected research and reading130:0030:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching31:003:00PIP Seminars
Guided Independent StudyIndependent study119:0019:00N/A
Teaching Rationale And Relationship

The lecture materials will enable explanation of the material. Guided learning will help students to apply what they have learnt in real life scenarios and gain a deeper understanding of what they have learnt in their lectures. Discussion boards and seminars will allow for dealing with questions and offering support for areas as needed.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination1202A100N/A
Formative Assessments
Description Semester When Set Comment
Prob solv exercises2MQuestion practice, with some opportunity for review of answers.
Assessment Rationale And Relationship

The assessment fits the aims and learning outcomes of the module, enabling students to demonstrate and to develop critical thinking and written communication skills. The exam focuses on application of theoretical information to real-world settings, helping to prove that students have fully developed their understanding of the topics examined.

In the case of an alternative semester 2 assessment (worth 100% of the overall module mark) being necessary due to circumstances, the module leader will in the first instance consult with the DPD as to the requirements of the professional accrediting body to discuss possible acceptable alternatives. In 2020/21 this alternative was a 24 hour take home exam delivered online, and it is envisioned that if circumstances do not allow a present-in-person timed exam at the end of semester 2, and the professional body agrees, than this may well be an example of the type of alternative assessment which could be put in place.

Reading Lists