Skip to main content


NBS8562 : Contemporary Trends in Marketing

  • Offered for Year: 2024/25
  • Module Leader(s): Dr Qionglei Yu
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus

Your programme is made up of credits, the total differs on programme to programme.

Semester 1 Credit Value: 10
ECTS Credits: 5.0
European Credit Transfer System


-To define what the key trends are in contemporary marketing.
-To explore these trends through case-studies, databases, journal articles and other mediums.
-To explore these trends through formative discussions and summative assignments.

Outline Of Syllabus

Each week a key theme will be identified, defined and discussed.
A session will allow students to discuss their summative assessment with the module leader (formative)
Based on formative feedback, one key theme discussed in the semester will be explored in detail in a summative assessment.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion135:0035:00Time for students to complete formative and summative coursework & assessments
Scheduled Learning And Teaching ActivitiesLecture42:008:00Market report focused lecture (PIP)
Scheduled Learning And Teaching ActivitiesLecture61:006:00Research topic focused lecture (PIP)
Scheduled Learning And Teaching ActivitiesSmall group teaching31:003:00Small group workshops, PIP seminars
Structured Guided LearningStructured non-synchronous discussion20:301:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery31:003:00Whole group discussion - Q&A
Guided Independent StudyIndependent study144:0044:00Estimated based on 4 hours per teaching week (not necessarily to do in that week)
Jointly Taught With
Code Title
NBS8962Contemporary Trends in Marketing
Teaching Rationale And Relationship

Lectures will give students the chance to identify and understand what trends exist, and how these trends have been discussed in the extant literature and why they are important socially and epistemologically.
Lectures focus on different domains will help students explore trends of the market and research in detail, which will be useful for summative assessment as well as dissertation topic preparation.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Written exercise1A100Individual 2500 words market trend report
Assessment Rationale And Relationship

Market report is for generating an in-depth understanding of the contemporary trends in marketing, analysing trends and providing potential background for research;
A literature review is for generating in-depth understanding of the contemporary trends in research relating to a particular topic, analysing research trends and providing potential academic understanding for research.

Reading Lists