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NBS8659 : Applied Research Project

  • Offered for Year: 2024/25
  • Module Leader(s): Dr Mayank Sewak
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
  • Capacity limit: 50 student places

Your programme is made up of credits, the total differs on programme to programme.

Semester 3 Credit Value: 50
ECTS Credits: 25.0
European Credit Transfer System


This is an optional capstone module designed to allow students, drawing on their learning across their MSc International Business programme, to individually undertake an analysis of an international business, identify key problems or opportunities, and to formulate recommendations for management action. NOTE: Students undertaking the Sustainability Pathway must focus on a sustainability issue.

The module aims to:
1. Provide the opportunity for students to undertake independent applied research in which they apply appropriate tools of analysis.
2. Enable students to sharpen critical and analytical skills in gathering and interpreting secondary information and identifying significant issues.
3. Enable students to further enhance and develop subject-specific knowledge through conducting secondary desk research.
4. Enable students to apply academic theory and concepts to real-world problems including an appreciation of ethical considerations in the business context.
5. Further enhance interpersonal and transferable skills through oral/written communication, problem solving, time management, and self-motivation and creativity.

Outline Of Syllabus

Outline of syllabus
This is an Applied Research Project module provides the opportunity for students to undertake independent research and analysis of an international business issue (or issues), as such there is no set syllabus. Students will draw explicitly from the knowledge and skill base introduced in NBS8329 Strategic Business Analysis and Decision Making to undertake the initial analysis of performance. Student will draw extensively on theory developed in the prior modules in the programme to complete this applied research project.

The key features of the Project are:
1. Company Analysis and Issue Identification
Students will undertake independent analysis of an international company’s performance across time and select key issue(s) for further investigation.

2. Issue Development
Students will undertake applied research to identify and explore the relevant dimensions of the business issue(s). In so doing they will:
* Utilise appropriate theoretical approaches from the academic literature, and other practice-focussed sources, across the international business programme to analyse, interpret and synthesise relevant and balanced secondary data
* Select secondary data from multiple sources (drawing on information search and retrieval skills and specific databases introduced elsewhere in the programme).
* Demonstrate initiative, insight and comprehensiveness when ensuring that the scope (breadth, depth, variety of sources) of secondary data gathered is appropriate to the complex and wide-ranging nature of a typical business issue.

3. Develop Recommendations
Students will investigate possible solutions and courses of managerial action, including identifying, critically assessing and interpreting recent developments in both theoretical academic research and management and organisational practices, to propose and support a preferred course of managerial action that critically evaluates the ethical implications.

4. Business Report
Students will prepare a robust and persuasive business report as if for submission to a client organisation. The report will demonstrate how their analysis has identified and integrated learning and insights from across the range of relevant theoretical dimensions of international business management covered in the programme.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture41:004:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops61:006:00Provide support and formative feedback to the students in developing their work and in their independent study
Guided Independent StudyIndependent study4881:00488:00To undertake individual research, secondary data retrieval, analysis and evaluation. Developing written drafts for discussion and feedback in workshops. Preparing final submission.
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time21:002:00Provide drop-in/surgery support to the students in developing their work and in their independent study.
Teaching Rationale And Relationship

The individual Applied Research Project is an independent piece of work supported through key lectures, workshops and drop-in/surgery sessions that provides relevant guidance and appropriate support throughout the issue identification, analysis and developing recommendations process.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report3M100Business report; max 8000 words.
Formative Assessments

Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.

Description Semester When Set Comment
Prob solv exercises3MWorkshop tasks
Poster3MCovers performance analysis and issue identification; feedback in workshop sessions.
Assessment Rationale And Relationship

The individual Applied Research Project is an independent piece of work supported through formative feedback and guidance in workshops and drop-in/surgery sessions.

Reading Lists