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BUS2036 : Business Analysis and Analytics

  • Offered for Year: 2020/21
  • Module Leader(s): Mr Nick Howey
  • Lecturer: Dr Rebecca Casey
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


This module aims to develop practical skills and techniques required by industry to implement a business analytics system. The module will introduce systems thinking, a critical appreciation of business analysis and soft systems methodology, project management processes as well as data analytics using industry standard software. These skills are of great value in the workplace and will enhance student employability through developing practice based skills.

The module is delivered by a combination of lectures and workshops together with directed learning and independent reading.

Independent learning requires students to deepen their knowledge and understanding of the subject through a range of learning activities that might include extended reading, reflection, research, and practical exercises.

Critical reflection on knowledge, experience and practice underpins the learning and teaching philosophy along with the explicit development of competence.

Outline Of Syllabus

•       Introduction to Business Analysis and Business Analytics
•       Strategic analysis of live client project
•       Role of Business Analytics and characteristics of big data and business dashboards
•       Systems requirements analysis and modelling
•       IT project management and implementation
•       Benefits management
•       SAS approach to business analytics
•       SAS Enterprise Guide

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion164:0064:00N/A
Scheduled Learning And Teaching ActivitiesLecture92:0018:00in PC clusters
Guided Independent StudyDirected research and reading150:0050:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops92:0018:00N/A
Guided Independent StudyIndependent study150:0050:00N/A
Teaching Rationale And Relationship

Lectures are used to present the underlying theory of information systems with emphasis on choosing appropriate methods in relation to business needs and dedicated applications. Practical sessions will allow students to apply theory to a real world business case study and develop a real business analytics system. The workshop environment helps students relate the taught material to real world business problems, considerations for designing a business analytics system and managing an IT project. The technical skills developed in the computer workshop to structure, query and analyse business data will provide valuable knowledge and skill outcomes, highly sought after by industry.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Oral Presentation152M25Presenting as a team of consultants and demonstrating deliverables.
Other Assessment
Description Semester When Set Percentage Comment
Report2M75Individual Report 2,500 words
Formative Assessments
Description Semester When Set Comment
PC Examination1Mcomputer assessment
Written exercise2Mproblem solving exercises throughout semester.
Assessment Rationale And Relationship

The module has been designed so that students will work on the elements required for their summative assessment during the teaching sessions throughout the semester. The student teams will be required to deliver short presentations of their work based on problems they have solved in some of the workshops. This has a number of benefits:
•       Teams are producing work that can be used for their summative assessment
•       Teams are given the opportunity to practice presenting their work to both lecturers and other teams
•       Teams will be given feedback & feedforward on their own performance and will also have the opportunity to hear feedback / feedforward from other teams

Summative Assessment
The group assignment will involve teams of students presenting and demonstrating a set of deliverables based on the key elements studied during the semester. This is designed to offer the opportunity to demonstrate skills learned on the module and practice techniques commonly used in the workplace.

Teams will be formed at the beginning of the semester and students will remain in these teams throughout the semester. Once the teams have been created each team will work on a case study provided by the module leader, and will act as a team of consultants who will present their findings to the module team in the final presentation.

All teams will deliver a 10 minute presentation to the module team, who will act as representatives of the organisation. There will also be 5 minutes of questions. Each team will submit electronic copies of their presentation and deliverables approx. 1 or 2 days prior to the presentation sessions.

The individual component, a 2500 word report, must be submitted in the assessment period following the taught elements.

Feedback Strategy
Formative:       as stated earlier, there will be a number of opportunities where formative feedback will be provided throughout the module, particularly in relation to practical tasks. A computer assessment will be available to complete at the end of Semester 1.

Summative: For each component of assessment there is a respective standard marking criteria that will indicate how marks are allocated to the work, alongside the annotated comments on the work and overall summary comments provided using electronic marking.

Reading Lists