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BUS3027 : Innovation and Creativity

  • Offered for Year: 2019/20
  • Module Leader(s): Dr Neil Alderman
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


To introduce students to concepts and theories of creativity and its role in the innovation process. To provide students with an awareness and understanding of the role of management in fostering creativity and (particularly radical) innovation in the workplace. To introduce theoretical perspectives on the wider process of innovation that go beyond a simplistic managerial approach, including social shaping, evolutionary economics and actor networks. To provide students with the basis for critical judgement with regard to the strategies and processes of innovation creativity management in an organizational context and the role of innovation and creativity in contemporary economic and organizational activity.

Outline Of Syllabus

1 Creativity and Innovation: Introduction
2. Key concepts Aspects of creativity
3 What is creativity?
4 The creative process
5 Creative individuals
6 Creative teams
7 Creativity tools and techniques
8 Creative places
9 Creative organisations
10 Creative industries
11 The management of creativity
Design, design thinking and the design process
12 Design and consumer culture
13 Product design and design value
14 Design and competitiveness

Rational managerialism, radical innovation and technology failure
15 The Rational Managerialist Approach
16 Radical innovation and disruption
17 Engaging in radical innovation
18 Innovation and technology failure

How do innovations evolve?
19 Evolutionary Interpretations
20 The shaping of innovations: Politics and shaping within the firm
21 Social shaping of innovation and technology

Innovation in projects
22 Innovating in major projects: incremental versus radical change
23 Understanding the innovation process in major projects: Actor Network Theory

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture211:0021:00N/A
Guided Independent StudyAssessment preparation and completion164:0064:00N/A
Guided Independent StudyDirected research and reading150:0050:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching151:0015:00Staff hours depend on class size.
Guided Independent StudyIndependent study150:0050:00N/A
Teaching Rationale And Relationship

The lectures introduce students to the main theoretical ideas and processes of creativity management and innovation in different contexts. Students will be introduced to some of the key debates and controversies in the subject area. Critical approaches to the literature will be demonstrated through the lectures.

The group teaching sessions permit more detailed discussion of specific issues and case examples and engage students in practical exercises to experience creative practice and design thinking.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination1202A50Unseeen examination.
Other Assessment
Description Semester When Set Percentage Comment
Essay1M50Individual assignment of 2,000 words
Formative Assessments
Description Semester When Set Comment
Written exercise1MStudents are invited to present their ideas for assignment topics at a series of workshops at which feedback and guidance is given.
Written exercise2MN/A
Assessment Rationale And Relationship

Formative Feedback

Feed forward is provided at a session that goes over and explains the assignment brief. A Q&A session is provided at the end of the Autumn term before submission.
A preparation session is provided at which previous exam papers/questions are discussed and feed forward given.
Feedback is also provided on group discussions within seminars on specific topics with prior reading.

Summative Feedback

The exam will test students’ knowledge of the subject and their ability critically to assess competing theories and perspectives. Questions will invite critical analysis of key issues in innovation and creativity and their management.

The assessed essay will test students’ ability to relate ideas and apply theory to an analysis of a creative product, person, place of their choosing.

Reading Lists