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Module

BUS3027 : Innovation and Creativity

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Neil Alderman
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

To introduce students to concepts and theories of creativity and its role in the innovation process. To provide students with an awareness and understanding of the role of management in fostering creativity and (particularly radical) innovation in the workplace. To introduce theoretical perspectives on the wider process of innovation that go beyond a simplistic managerial approach, including social shaping, evolutionary economics and actor networks. To provide students with the basis for critical judgement with regard to the strategies and processes of innovation and creativity management in an organizational context and the role of innovation and creativity in contemporary economic and organizational activity.

Outline Of Syllabus

Creativity
1 What is creativity?
2 The creative process
3 Creative individuals
4 Creative teams
5 Creativity tools and techniques
6 Creative places
7 Creative organisations
8 Creative industries
9 The management of creativity

Design
10 Design and consumer culture
11 Design and competitiveness
12 Socially responsible design and the ethics of innovation

Innovation
13 The Rational Managerialist Approach
14 Engaging in radical innovation
15 Innovation and technology failure
16 Evolutionary Interpretations
17 Social shaping of innovation and technology
18 Understanding the innovation process in major projects through Actor Network Theory

Teaching Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Assessment Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Reading Lists

Timetable