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Module

BUS3027 : Innovation and Creativity

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Neil Alderman
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

To introduce students to concepts and theories of creativity and its role in the innovation process. To provide students with an awareness and understanding of the role of management in fostering creativity and (particularly radical) innovation in the workplace. To introduce theoretical perspectives on the wider process of innovation that go beyond a simplistic managerial approach, including social shaping, evolutionary economics and actor networks. To provide students with the basis for critical judgement with regard to the strategies and processes of innovation and creativity management in an organizational context and the role of innovation and creativity in contemporary economic and organizational activity.

Outline Of Syllabus

Creativity
1 What is creativity?
2 The creative process
3 Creative individuals
4 Creative teams
5 Creativity tools and techniques
6 Creative places
7 Creative organisations
8 Creative industries
9 The management of creativity

Design
10 Design and consumer culture
11 Design and competitiveness
12 Socially responsible design and the ethics of innovation

Innovation
13 The Rational Managerialist Approach
14 Engaging in radical innovation
15 Innovation and technology failure
16 Evolutionary Interpretations
17 Social shaping of innovation and technology
18 Understanding the innovation process in major projects through Actor Network Theory

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Structured Guided LearningLecture materials182:0036:00N/A
Guided Independent StudyDirected research and reading154:0054:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching91:009:00Mix of seminars and workshops on key themes and cases supporting and expanding the lecture material.
Guided Independent StudyIndependent study162:0062:00N/A
Scheduled Learning And Teaching ActivitiesModule talk91:009:00Q & A, moderated discussion boards, assessment clinics.
Total200:00
Teaching Rationale And Relationship

The lectures introduce students to the main theoretical ideas and processes of creativity management and innovation in different contexts. Students will be introduced to some of the key debates and controversies in the subject area. Critical approaches to the literature will be demonstrated through the lectures.

The small group teaching sessions permit more detailed discussion of specific issues and case examples and engage students in practical exercises to experience creative practice and design thinking.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Written Examination1202A50Unseen examination. Suitable for 24-hour take-home format.
Other Assessment
Description Semester When Set Percentage Comment
Essay1M50Individual assignment of 2,000 words
Formative Assessments
Description Semester When Set Comment
Written exercise1MStudents are invited to present their ideas for assignment topics via discussion boards for feedback.
Assessment Rationale And Relationship

Formative Feedback

Feed forward is provided through an assessment clinic that goes over and explains the assignment brief. A Q&A session is provided at the end of the Autumn term before submission.
An exam preparation session is provided at which previous exam papers/questions are discussed and feed forward given.
Feedback is also provided on group discussions within seminars on specific topics with prior reading.


Summative Assessment

The exam tests students’ knowledge of the subject and their ability critically to assess competing theories and perspectives. Questions will invite critical analysis of key issues in innovation and creativity and their management.

The assessed essay tests students’ ability to relate ideas and apply theory to an analysis of a creative product, person, or place of their choosing.

Reading Lists

Timetable