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Module

PSY3006 : Consumer Psychology

  • Offered for Year: 2021/22
  • Module Leader(s): Dr Amy Fielden
  • Owning School: Psychology
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 20
ECTS Credits: 10.0

Aims

[a] to provide an in depth evaluation of applied psychology in the consumer context
[b] to provide the basis for further study and development of understanding of specific areas of applied consumer psychology.
[c] to develop analytical skills

Outline Of Syllabus

Introduction to consumer psychology and its methods of research

Understanding the consumer
Targeting individual consumers
Consumer groups/society
Organisations and the consumer
21st Century consumers

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion150:0050:00N/A
Scheduled Learning And Teaching ActivitiesLecture112:0022:00Present in person interactive lectures
Guided Independent StudyDirected research and reading166:0066:00Including some pre-recorded content to stimulate discussion and extend learning
Scheduled Learning And Teaching ActivitiesWorkshops111:0011:00Present in person: Some will be used for students to complete the groupwork for the coursework
Guided Independent StudyIndependent study151:0051:00N/A
Total200:00
Teaching Rationale And Relationship

The teaching methods encourage students to take an active role in their learning experience. Lectures are used to impart information and prompt discussion of relevant concepts. Workshops are used to help students to develop an understanding of how to apply the lecture material particularly in relation to topical issues. They will also develop the skills needed to develop and analyse adverts, skills they will apply both as part of guided independent study and for coursework. There will also be an element of group work involved which will contribute to their assessed report, this will allow them to develop their collaborative working skills and encourage them to negotiate and build relationships with other. Students will be expected to complete guided independent study in order to help prepare for lectures, workshops and assessment and will be encouraged to further their own specific interests in consumer psychology.

Should the public health situation require it teaching will pivot to a mix on synchronous and non-synchronous online delivery.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Written Examination1201A602 hour unseen exam. Students to answer 2 questions. Present in person.
Other Assessment
Description Semester When Set Percentage Comment
Design/Creative proj1M40Group advert or marketing strategy 20%, individual rationale for advert or strategy (1000 words) (80%)
Assessment Rationale And Relationship

The essay examination is used to assess knowledge, independent learning and synthesis of material; and the ability to integrate this material, to communicate it clearly, and to demonstrate critical thinking and an original approach.
The mid-course advertisement design/development is to assess the students' ability to apply the material learned on the course in a creative manner whilst also allowing students a greater scope of awareness in terms of advertising mediums. In addition it will help develop their collaboration and group working skills.

More information for Design/Creative proj 1:
Develop an advert or marketing strategy as a group and submit an individual rationale for that advert. The word limit for the rationale will be 1000 words. The product of the group work will constitute 20% of the overall assessment mark, all group members will be awarded the same mark. The individual rationale will constitute the remaining 80% of the mark and these will be assessed individually.

If the public health situation requires a pivot to remote assessment, then examinations will be delivered remotely.

FMS Schools offering Semester One modules available as ‘Study Abroad’ will, where required, provide an alternative assessment time for examinations that take place after the Christmas vacation. Coursework with submissions dates after the Christmas vacation will either be submitted at an earlier date or at the same time remotely.

Reading Lists

Timetable