Artificial Intelligence in Business MSc

Overview

Get ready to lead in a business world transformed by artificial intelligence.

This MSc gives you the skills and insight to turn AI technologies into opportunities for innovation, strategy and growth.

You’ll learn how to:

• apply AI technologies to real business challenges
• improve decision-making
• design smarter, more efficient business operations
• facilitate AI-driven innovation, strategy, and business model transformation
• foster responsible and ethical AI leadership by addressing bias, governance and societal implications
• drive successful acceptance and adoption of AI in business environments

You’ll work with real organisations, tackling digital transformation through hands-on consultancy and research projects. You’ll also explore the ethical and social impact of AI. You will develop the confidence to make responsible decisions about how it is used in business.

The programme combines practical experience with forward-thinking management skills. You’ll graduate ready to shape strategy, drive innovation and lead change in the AI-powered economy.

Important information

We've highlighted important information about your course. Please take note of any deadlines.

Your course and study experience - disclaimers and terms and conditions

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2025-26.

See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.

 

What you'll learn

By the end of the programme, you’ll understand how to manage and apply AI technologies to create real business value.

You’ll gain a strong foundation in AI systems and strategy, and learn how to use them responsibly and ethically.

You'll explore how digital transformation shapes organisations and industries.

You’ll also develop the research, analytical and leadership skills needed to design effective AI solutions and guide innovation in a rapidly evolving business environment.

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

Course content changes

Module information is intended to provide an example of what you will study.

Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

To find out more please see our terms and conditions.

Optional modules availability

Some courses have optional modules. Student demand for optional modules may affect availability.

 

Artificial Intelligence in Business MSc modules

All candidates shall take the following compulsory modules: 

Code	Descriptive title	Total Credits
NBS8214	Managing Innovation and Creativity	10
CSC8801	AI Fundamentals and Responsible Innovation	10
ISO8009	AI in Modern Organisations	10
NBS8321	Strategy, Management and Information Systems	20
NBS8062	Research Methods	20
CSC8646	Generative AI for Businesses	10
NBS8341	Strategic Service Management	10
ISO8002	Group Consultancy in Project Management	10
ISO8003	Design of Information Systems	10
NBS8263	Realising Value from Digital Business	10
NBS8011	Dissertation	60

 

Please note: Some modules are currently listed as inactive. These modules will be active for students starting the programme in September 2026.

How you'll learn

Delivery and teaching methods

The programme comprises modules to a credit value of 180.

Knowledge acquisition

You will:

• attend lectures and participate in workshops, seminars and hands-on sessions
• explore case studies, independent research and engagement, with suggested readings and online resources

You will explore how AI is applied in business contexts, and examine its impact and broader implications.

Skills development

We'll teach you specific skills through:

• practical activities
• analysis of real-world case studies
• small-group discussions

These will help you explore research topics on AI application in the business environment, and will improve your problem-solving abilities.

Critical thinking and problem solving

You'll learn to evaluate things critically by searching for information and completing coursework. You'll discuss and work on AI-related biases and ethical challenges via group discussions, individual exercises and case studies.

Communication skills

You'll develop your speaking and writing skills by:

• engaging with group projects
• delivering presentations
• developing reports

We'll guide you in using academic and industry literature effectively. You'll develop leadership skills by working in teams and leading projects.

Assessment methods

Depending on your modules, you'll be assessed through a combination of:

• Dissertation
• Essay
• Oral presentation
• Problem-solving exercises
• Report
• Research proposal

Student support

Throughout your studies, you’ll have access to support from:

• academic staff
• personal tutors and research supervisors
• our University Student Services Team
• student representatives
• peers

You'll also be assigned an academic member of staff, who will be your personal tutor throughout your time with us. They can help with academic and personal issues.

Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:

• module handbooks
• course materials
• groups
• course announcements and notifications
• written feedback

 

Our staff

• Dr Davit Marikyan (Degree Programme Director)
• Dr Paul Richter
• Dr Tejal Shah
• Dr Arturo Vega Pinedo
• Dr Liucen Pan
• Dr Xiaotian Xie
• Dr Rebecca Casey

Your development

Professional skills

Over the course of the programme, you will:

• learn how to foster AI acceptance and adoption in organisational environments
• gain insight into how AI drives innovation, transformation and economic change
• learn to make ethical, sustainable and strategic decisions about the use of AI in business
• learn to apply AI concepts in a business environment to improve performance and gain competitive advantage
• learn to manage AI in different organisational contexts

You’ll build confidence as a communicator and problem-solver. You'll be able to present complex ideas clearly to technical and non-technical audiences.

Research skills

You’ll experience designing and delivering research projects that explore how organisations use AI to improve performance.

You’ll learn to:

• collect, analyse and interpret data
• apply evidence-based thinking to solve real business challenges

Practical skills

Through hands-on learning and consultancy projects, you’ll apply AI tools and project management techniques to real-world contexts.

You’ll learn how to:

• evaluate digital transformation initiatives
• manage AI-related projects
• make creative, data-informed recommendations that deliver business value

Your future

This programme prepares you for a wide range of roles at the intersection of business, management and technology. You’ll graduate ready to help organisations use AI to innovate, improve efficiency and make smarter decisions.

Typical career paths include:

• AI strategy and management consulting
• AI-driven innovation and change management
• AI-product or service management
• project management in tech-driven industries
• operations and process improvement roles
• AI governance, ethics and policy

You could work in sectors such as:

• technology and software development
• finance, banking and fintech
• manufacturing and supply chain
• healthcare and life sciences
• marketing, retail and e-commerce
• public sector and policy organisations

This degree also provides a strong foundation for doctoral study or research careers focused on AI in business and management.

Careers support

Career development and employability are woven throughout our teaching, learning and student experience.

The School has dedicated employability support and career spaces to support you on your career journey, both during your studies and for up to three years after graduation.

Find out more about our employability offer

Business School students get access to both the wider University careers service and exclusive Business School events and resources for students. This means you'll have access to a wealth of resources and support to enhance your employability, including:

• one-to-one career support
• industry-specific career events
• online career learning tools
• career planning and information sessions
• an annual careers week, where careers activity takes place during reading week, where there is a gap in teaching
• networking opportunities
• specialist careers and business start-up support from the University's Careers Service and the Business School's career consultants
• the chance to apply for various work experience opportunities while studying with us

We're also one of 140 business schools worldwide to be accredited by the EQUIS scheme for our managerial and entrepreneurial skills development.

Our Careers Service

Our Careers Service is one of the largest and best in the country, and we have strong links with employers. 

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body

Recognition of professional qualifications outside of the UK

From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK

Check the government’s website for more information.

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 4,000 students from over 85 countries. This valuable community extends beyond our current students to include:

• regional, national and international leaders
• over 37,000 alumni in our network, spanning 152 countries
• leading professional and academics who are experts in their field
• businesses and partners in academe

The Business School is the gateway to Newcastle Helix -  a landmark 24 acre hybrid city quarter. It brings together researchers, business and communities with the purpose of helping families, communities and cities around the world live healthier, longer, smarter, and easier lives.

We have two buildings – the Business School and the Frederick Douglass Centre. Both offer a range of purpose-build facilities, including.

• computer clusters housing over 120 PCs, plus open IT spaces for laptops
• seven large lecture theatres, plus a 750-seat auditorium – the largest in the University
• 25 seminar and teaching spaces, many with flexible furniture to accommodate learning
• a dedicated Student Hub and Quiet Space, providing a mix of space for group work, individual study, or quiet study
• study pods, some with wall mounted screens, and bookable rooms for working in groups or individually
• a contemporary café, refurbished in 2025
• two dedicated hubs for employability support and events
• a Bloomberg lab with over 20 terminals, so you can experience a real trading room floor
• Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology
• a flexible conference room with panoramic views across the city and St. James’ Park, which doubles up as a large flexible teaching space

Accessibility

The Business School values individual differences and the diversity this brings. Our buildings are accessible and user friendly. We have a range of adjustments that can support you when moving around our buildings, such as lifts and accessible toilets. We also have gender-neutral toilets in the FDC.

Fees and funding

Tuition fees for 2026 entry (per year)

Tuition fee increases

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

EU, other EEA and Swiss nationals - tuition fee status

Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.

EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support. You may be eligible for a scholarship worth 25% off the international fee. Search our funding database. 

If you are unsure of your fee status, check out the latest guidance here.

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information. 

What you're paying for

Tuition fees include the costs of:

• matriculation
• registration
• tuition (or supervision)
• library access
• examination
• re-examination
• graduation

Find out more about:

• living costs
• tuition fees

Deposit

If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.

You can check this in the How to apply section.

Funding deadlines

If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.

For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.

Search for funding

Find funding available for your course

Select your country

Pre-Master’s and English Language courses

Need an alternative route to study this course? Our International Study Centre offers Pre-Master’s degrees and English language courses to prepare you for study. 

Explore these courses

 

How to apply

Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

 

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

Apply Online  

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