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4068F - Cross-Cultural Communication and International Marketing MA

Cross-Cultural Communication and International Marketing MA

Entry Year:

Start in: September 2022

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing.

Overview

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It allows you to study international marketing and intercultural communication.

Academic staff in Newcastle University Business School (NUBS) deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll learn how to apply them to real-world business challenges.

The pathway equips you with relevant research techniques. You'll need these to investigate and critically analyse international marketing issues.

This master's also focuses on rapidly developing issues surrounding global communications and brand management. You'll develop knowledge and key skills valued by employers in international marketing and international brand management.

You'll benefit from Newcastle University Business School's excellent facilities. Partnerships with major corporate and social enterprises and academic institutions provide many opportunities.

INTO International Graduate Diploma - Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

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Important information

We've highlighted important information about your course. Please take note of any deadlines.

What you'll learn

Through this Cross-Cultural Communication and International Marketing master's you'll:

  • develop systemic understanding and critical awareness of international marketing theory
  • apply theory to international case studies, markets and issues
  • measure market performance and consumer behaviour
  • develop knowledge of ethical issues and their implications in marketing

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

How you'll learn

Your development

Placements

You're encouraged to apply your research interests to real-world case studies. These could be from international organisations or workplaces with which you have a connection.

For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.

If you're a part-time student you can conduct a research project of relevance to your employer and/or industry

Your future

Intercultural communication careers

The cross-cultural communication master's are relevant if you wish to study communication, language and culture. They'll also suit anyone intending to work, or are already working, in international and cross-cultural environments. Communication is an essential aspect of the work in roles such as:

  • communications consultants
  • interpreters
  • social workers
  • international sales representatives
  • journalists
  • medical and healthcare professionals
  • humanitarian aid staff
  • teachers
  • local government officials

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body

Facilities

As a student in the School of Education, Communication and Language Sciences you'll have access (subject to COVID-19 restrictions) to facilities and a growing collection of online resources, including:

  • a well-stocked Education Resource Centre
  • Language Analysis Lab
  • a phonetics lab
  • an audio-video lab
  • a recording studio

Fees and funding

Tuition fees for 2022 entry (per year)

What you're paying for

Tuition fees include the costs of:

  • matriculation
  • registration
  • tuition (or supervision)
  • library access
  • examination
  • re-examination
  • graduation

Some of our degrees involve additional costs which are not covered by your tuition fees.

Find out more about:

  • additional costs
  • living costs
  • tuition fees, including how to pay them and available discounts

Search for funding

Find funding available for your course

Entry requirements

The entrance requirements below apply to 2022 entry.

Qualifications from outside the UK

English Language requirements

How to apply


Using the application portal

The applicant portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the applicant portal.

Alternatively you can find out more about applying on our applications and offers pages.


Apply Online  

Open days and events

You'll have a number of opportunities to meet us throughout the year including:

  • campus tours
  • on-campus open days
  • virtual open days
  • webinars

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Degree Programme Secretary
School of Education, Communication and Language Sciences
Telephone: +44 (0) 191 208 8830
Email: CCC@ncl.ac.uk

Online

For more general enquiries you could also complete our online enquiry form.

Fill in our enquiry form

Live chat

Our Ncl chatbot might be able to give you an answer straight away. If not, it’ll direct you to someone who can help.

You'll find our Ncl chatbot in the bottom right of this page.

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