The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It allows you to study international marketing and intercultural communication.
Academic staff in Newcastle University Business School (NUBS) deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll learn how to apply them to real-world business challenges.
The pathway equips you with relevant research techniques. You'll need these to investigate and critically analyse international marketing issues.
This master's also focuses on rapidly developing issues surrounding global communications and brand management. You'll develop knowledge and key skills valued by employers in international marketing and international brand management.
You'll benefit from Newcastle University Business School's excellent facilities. Partnerships with major corporate and social enterprises and academic institutions provide many opportunities.
INTO International Graduate Diploma - Pathway courses
Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:
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Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption.
Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to guidelines that may be in place from time to time.
View our COVID-19 Study page, which gives information about your Newcastle University study experience for the academic year 2021-22.
See our terms and conditions and student complaints information
What you'll learn
Through this Cross-Cultural Communication and International Marketing master's you'll:
- develop systemic understanding and critical awareness of international marketing theory
- apply theory to international case studies, markets and issues
- measure market performance and consumer behaviour
- develop knowledge of ethical issues and their implications in marketing
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Module information is intended to provide an example of what you will study.
Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
Optional modules availability
Some course have optional modules. Student demand for optional modules may affect availability.
To find out more please see our terms and conditions.
|Introduction to Intercultural Communication||20|
|Principles of Marketing||20|
How you'll learn
You'll be taught using a range of methods, including:
- online lecture videos and activities
- online interactive lessons
- in-person small group teaching
- in-person small group workshops
Each module tends to last one semester.
Depending on your modules, you'll be assessed through a combination of:
- Case study
- Computer assessment
- Oral presentation
- Problem-solving exercises
- Reflective log
- Research proposal
- Research paper
- Written examination
- Written exercise
The research portfolio is equal to an MA-level dissertation. It involves three separate research files which take place over the course of the academic year:
- a reflective research skills journal, submitted early January
- a presentation on a methodological approach to research in Cross-Cultural Communication
- an empirical research project conducted over the summer months, submitted at the end of August
Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:
Throughout your studies, you’ll have access to support from:
- our University Student Services Team
You'll also be assigned an academic member of staff. They will be your personal tutor throughout your time with us. They can help with academic and personal issues.
You're encouraged to apply your research interests to real-world case studies. These could be from international organisations or workplaces with which you have a connection.
For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.
If you're a part-time student you can conduct a research project of relevance to your employer and/or industry
Intercultural communication careers
The cross-cultural communication master's are relevant if you wish to study communication, language and culture. They'll also suit anyone intending to work, or are already working, in international and cross-cultural environments. Communication is an essential aspect of the work in roles such as:
- communications consultants
- social workers
- international sales representatives
- medical and healthcare professionals
- humanitarian aid staff
- local government officials
Our Careers Service
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
Quality and ranking
All professional accreditations are reviewed regularly by their professional body
From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK
As a student in the School of Education, Communication and Language Sciences you'll have access (subject to COVID-19 restrictions) to facilities and a growing collection of online resources, including:
- a well-stocked Education Resource Centre
- Language Analysis Lab
- a phonetics lab
- an audio-video lab
- a recording studio
Fees and funding
Tuition fees for 2022 entry (per year)
If your studies last longer than one year, your tuition fee may increase in line with inflation.
Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.
EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.
If you are unsure of your fee status, check out the latest guidance here.
We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information.
What you're paying for
Tuition fees include the costs of:
- tuition (or supervision)
- library access
Some of our degrees involve additional costs which are not covered by your tuition fees.
Find out more about:
- additional costs
- living costs
- tuition fees, including how to pay them and available discounts
If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.
For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.
Search for funding
Find funding available for your course
The entrance requirements below apply to 2022 entry.
Qualifications from outside the UK
English Language requirements
How to apply
Using the application portal
The applicant portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.
You can choose to start your application, save your details and come back to complete it later.
If you’re ready, you can select Apply Online and you’ll be taken directly to the applicant portal.
Alternatively you can find out more about applying on our applications and offers pages.
Open days and events
Open days and events
You'll have a number of opportunities to meet us throughout the year including:
- Campus tours
- On-campus open days
- Virtual open days
We regularly travel overseas to meet with students interested in studying at Newcastle University.
Get in touch
Questions about this course?
If you have specific questions about this course you can contact:
Degree Programme Secretary
School of Education, Communication and Language Sciences
Telephone: +44 (0) 191 208 8830
For more general enquiries you could also complete our online enquiry form.
Our Ncl chatbot might be able to give you an answer straight away. If not, it’ll direct you to someone who can help.
You'll find our Ncl chatbot in the bottom right of this page.
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