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Cross-Cultural Communication and International Marketing MA

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing.

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Start date(s):

  • September 2023

Overview

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. You will study international marketing and intercultural communication.

Newcastle University Business School (NUBS) academic staff deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll also learn how to apply them to real-world business challenges.

The Master's will equip you with relevant research techniques. You'll use these to investigate and critically analyse international marketing issues.

This pathway focuses on issues surrounding global communications and brand management. International marketing and international brand management employers will value this knowledge.

You'll have access to the Business School's excellent facilities. NUBS partners with major corporate and social enterprises and academic institutions. These partnerships provide many opportunities for students.

INTO International Graduate Diploma - Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for your Master's study at Newcastle. If you're successful, then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

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Important information

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What you'll learn

Through this Cross-Cultural Communication and International Marketing Master's you'll:

  • develop systemic understanding and critical awareness of international marketing theory
  • apply theory to international case studies, markets and issues
  • measure market performance and consumer behaviour
  • develop knowledge of ethical issues and their implications in marketing

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

How you'll learn

Your development

Our Cross-Cultural Communication and International Marketing programme is designed to support your development over the course of the year.

Semester 1 modules will give you a foundational knowledge of key areas in intercultural communication. Semester 2 modules will allow you to build on this. You will select specialist topics suited to your interests and future goals.

Through class discussion and assessment, you will reflect on your own intercultural communication, learning and development.

Through a research portfolio, you'll gain the analytical and theoretical skills required to understand and analyse communication in a wide range of settings. For example, your empirical project can be in connection with voluntary work (for a charity or NGO). Or, it can be related to an internship, arranged over the summer towards the end of the course.

As a part-time student, you can conduct a research project of relevance to your employer and/or industry.

Your future

Intercultural communication careers

The Cross-Cultural Communication and International Marketing Master's is relevant if you wish to study communication, language and culture. The course will prepare you for work in international and intercultural environments.

Communication is an essential aspect of the work in roles such as:

  • marketing and communications
  • communications consultants
  • human resources advisors
  • international recruitment
  • digital communications
  • translators and interpreters
  • social workers
  • international sales representatives
  • NGO staff
  • Study Abroad coordinators
  • teachers

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body

Facilities

As a student in the School of Education, Communication and Language Sciences, you'll have access to facilities and a growing collection of online resources, including:

Fees and funding

Tuition fees for 2023 entry (per year)

What you're paying for

Tuition fees include the costs of:

  • matriculation
  • registration
  • tuition (or supervision)
  • library access
  • examination
  • re-examination
  • graduation

Some of our degrees involve additional costs which are not covered by your tuition fees.

Find out more about:

  • additional costs
  • living costs
  • tuition fees, including how to pay them and available discounts

Search for funding

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Entry requirements

The entrance requirements below apply to 2023 entry.

Qualifications from outside the UK

English Language requirements

How to apply


Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.


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Open days and events

You'll have a number of opportunities to meet us throughout the year including:

  • campus tours
  • on-campus open days
  • virtual open days
  • webinars

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Degree Programme Secretary
School of Education, Communication and Language Sciences
Telephone: +44 (0) 191 208 8830
Email: CCC@ncl.ac.uk

Online

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