Skip to main content

Cross-Cultural Communication and International Marketing MA

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing.

You are currently viewing course information for entry year:

Start date(s):

  • September 2024


The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. You will study international marketing and intercultural communication.

Newcastle University Business School (NUBS) academic staff deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll also learn how to apply them to real-world business challenges.

The Master's will equip you with relevant research techniques. You'll use these to investigate and critically analyse international marketing issues.

This pathway focuses on issues surrounding global communications and brand management. International marketing and international brand management employers will value this knowledge.

You'll have access to the Business School's excellent facilities. NUBS partners with major corporate and social enterprises and academic institutions. These partnerships provide many opportunities for students.

Important information

We've highlighted important information about your course. Please take note of any deadlines.

What you'll learn

Through this Cross-Cultural Communication and International Marketing Master's you'll:

  • develop systemic understanding and critical awareness of international marketing theory
  • apply theory to international case studies, markets and issues
  • measure market performance and consumer behaviour
  • develop knowledge of ethical issues and their implications in marketing


You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

Chat with a Cross-Cultural Communication student

Lijun Zhang

This programme combines my interests and career development needs. One of the best things about studying interculturalism is that being in the middle of it allows me to constantly reflect on and apply what I've learned in my day-to-day studies and life.
Get in touch with Lijun Zhang

How you'll learn

Your development

Our Cross-Cultural Communication and International Marketing programme is designed to support your development over the course of the year.

Semester 1 modules will give you a foundational knowledge of key areas in intercultural communication. Semester 2 modules will allow you to build on this. You will select specialist topics suited to your interests and future goals.

Through class discussion and assessment, you will reflect on your own intercultural communication, learning and development.

Through a research portfolio, you'll gain the analytical and theoretical skills required to understand and analyse communication in a wide range of settings. For example, your empirical project can be in connection with voluntary work (for a charity or NGO). Or, it can be related to an internship, arranged over the summer towards the end of the course.

As a part-time student, you can conduct a research project of relevance to your employer and/or industry.

Your future

Intercultural communication careers

The Cross-Cultural Communication and International Marketing Master's is relevant if you wish to study communication, language and culture. The course will prepare you for work in international and intercultural environments.

Communication is an essential aspect of the work in roles such as:

  • marketing and communications
  • communications consultants
  • human resources advisors
  • international recruitment
  • digital communications
  • translators and interpreters
  • social workers
  • international sales representatives
  • NGO staff
  • Study Abroad coordinators
  • teachers

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body


As a student in the School of Education, Communication and Language Sciences, you'll have access to facilities and a growing collection of online resources, including:

Fees and funding

Tuition fees for 2024 entry (per year)

What you're paying for

Tuition fees include the costs of:

  • matriculation
  • registration
  • tuition (or supervision)
  • library access
  • examination
  • re-examination
  • graduation

Find out more about:

Search for funding

Find funding available for your course

Entry requirements

The entrance requirements below apply to 2024 entry.

Qualifications from outside the UK

English Language requirements

Admissions policy

This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

Download our admissions policy (PDF: 201KB)
Other policies related to admissions

Credit transfer and Recognition of Prior Learning

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course

INTO International Pre-Master's - Pathway course

Our Business and Humanities Pre-Master's will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. 

How to apply

Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

Apply Online  

Open days and events

You'll have a number of opportunities to meet us throughout the year including:

  • campus tours
  • on-campus open days
  • virtual open days
  • webinars

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Degree Programme Secretary
School of Education, Communication and Language Sciences
Telephone: +44 (0) 191 208 8830


For more general enquiries you could also complete our online enquiry form.

Fill in our enquiry form

Live chat

Our Ncl chatbot might be able to give you an answer straight away. If not, it’ll direct you to someone who can help.

You'll find our Ncl chatbot in the bottom right of this page.

Keep updated

We regularly send email updates and extra information about the University.

Receive regular updates by email

Chat to a student

Chat online with current students with our Unibuddy platform.

Chat to a student

Social Media

Get involved with the School of Education, Communication and Language Sciences social media.