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ALC8007 : Professional Communication

  • Offered for Year: 2021/22
  • Module Leader(s): Dr Navaporn Snodin
  • Owning School: Education, Communication & Language Sci
  • Teaching Location: Newcastle City Campus
Semester 2 Credit Value: 20
ECTS Credits: 10.0


• To provide an introduction to the theory of effective professional communication in cross-cultural contexts informed by recent research.
• To develop in students an understanding of the role of language in effective cross-cultural professional communication.
• To provide the opportunity to practice a range of professional skills including negotiation, oral and written presentation, team building, project management, and critical reading skills.
• To develop the skills and theoretical knowledge neded to have a systematic understanding of, and critical awareness of, current thought on best professional practice in professional communication skills in cross-cultural contexts

Outline Of Syllabus

Specific syllabus content is subject to group needs analysis. The following is indicative content:

1. Introduction to the module
2. A skills approach to interpersonal communication
3. Working in teams
4. Skilled non-verbal bahaviour
5. The skill of explaining and the skill of listening
6. Negotiation
7. The skill of assertiveness and the skill of persuasion
8. Summary of the module
9. Group project presentation (1)
10. Group project presentation (2)
11. Drop-in session

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture102:0020:00N/A
Guided Independent StudyAssessment preparation and completion150:0050:00N/A
Guided Independent StudyDirected research and reading130:0030:00N/A
Structured Guided LearningStructured research and reading activities101:0010:00N/A
Structured Guided LearningStructured non-synchronous discussion101:0010:00N/A
Guided Independent StudyProject work130:0030:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery12:002:00N/A
Guided Independent StudyIndependent study148:0048:00N/A
Teaching Rationale And Relationship

Lectures provide an introduction to the weekly content, establish a basic level of understanding of the topic, provide opportunities for discussion and personal reflections, and signal areas for individual further study and essential and further reading. Group activities are often linked to pre-class weekly reading

Structured Guided Learning activities provide students with weekly opportunities to consolidate learning through guided tasks linked to the weekly topic.

Independent study will enable wider reading, further personal self-reflection and assignment preparation.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay2M60Essay (2,500 words)
Case study2M40Group project and presentation
Assessment Rationale And Relationship

All skills and knowledge will be assessed through and end of module essay, in which students will produce a critical evaluation of some aspect of social psychological theory and how this relates to practice.

Reading Lists