International Marketing MSc

Overview

The international marketing landscape is driven by:

• global consumer trends
• brand strategy and communication
• market competition and innovation
• digital transformation
• sustainable and ethical practices

This requires businesses to:

• embrace a strategic, data-driven, and customer-focused approach, sensitive to cultural nuances
• harness technology, innovation, and sustainable and ethical practices to compete in global markets
• develop robust global brands
• effectively engage diverse international audiences across cultures

Key features

Our International Marketing MSc offers:

Comprehensive knowledge

You will master:

• market strategy
• consumer insights
• global branding
• cross-cultural communication
• digital marketing
• sustainable and ethical practices

Practical skills

You will apply advanced marketing theories to real-world global business challenges;

Expert-led teaching

You'll learn from leading researchers and industry professionals

Global outlook

You will develop culturally nuanced strategies to excel in diverse international markets

Career-ready competencies

You'll build the knowledge and insights you need to launch a thriving marketing career, regardless of your academic background.

If you have the ambition to succeed in marketing, this programme will give you the tools, insights, and opportunities to make it happen.

Important information

We've highlighted important information about your course. Please take note of any deadlines.

Your course and study experience - disclaimers and terms and conditions

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2025-26.

See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.

 

What you'll learn

Our degree specialises in marketing in an international context. It takes a global perspective throughout.

The programme consists of marketing-orientated modules with a strong commercial focus. You will develop a comprehensive understanding of international marketing practices. You'll explore these from both strategic and tactical viewpoints.

Adopting a market-led approach, you will:

• develop foundational knowledge of marketing principles and practices
• master key concepts and theories that underpin international marketing
• develop professional techniques for effective international marketing
• build skills to address complex international marketing challenges, including cultural and ethical considerations
• conduct market research to analyse consumer behaviour, business performance, and sustainable market trends

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

Course content changes

Module information is intended to provide an example of what you will study.

Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

To find out more please see our terms and conditions.

Optional modules availability

Some courses have optional modules. Student demand for optional modules may affect availability.

 

International Marketing MSc modules

Compulsory Modules	Credits
International Marketing Programme Community	0
International Marketing	10
International Brand Management	10
International Marketing Communications Management	10
Dissertation in Marketing	60
Marketing Research	20
Consumer Behaviour	10
Digital Marketing	10
Principles of Marketing	20
International Marketing Ethics	10
Contemporary Trends in Marketing	10

Optional Modules	Credits
Customer Relationship Management	10
Marketing Analytics	10
Industrial Marketing	10

Semester of Exchange

If you successfully pass all taught elements of the course, you may be eligible to take part in a semester of study abroad at one of the Business School's exchange partner institutions.

How you'll learn

Delivery and teaching methods

The course is modular, comprising 180 credits.

 

Assessment methods

Depending on your modules, you'll be assessed through a combination of:

• Case study
• Dissertation
• Essay
• PC examination
• Portfolio
• Problem-solving exercises
• Report
• Research proposal
• Written examination
• Written exercise

Student support

Throughout your studies, you’ll have access to support from:

• academic staff
• personal tutors and research supervisors
• our University Student Services Team
• student representatives
• peers

You'll also be assigned an academic member of staff, who will be your personal tutor throughout your time with us. They can help with academic and personal issues.

Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:

• module handbooks
• course materials
• groups
• course announcements and notifications
• written feedback

 

Our staff

Our academic teaching team engage in leading research and bring real-world research insights to the course.

View profiles of the module leaders for this course:

• Dr Yu Ye (Degree Programme Director)
• Professor Klaus Schoefer
• Professor Matthew Gorton
• Professor Natalia Yannopoulou
• Dr Saurabh Bhattacharya
• Dr Qionglei Yu
• Dr Ana Bogdanovic
• Dr Cezara Nicoara
• Dr Paul Liu
• Dr Sohel Ahmed
• Dr Weizheng Zhang
• Dr Chloe Wang

Your development

Professional skills

You will build your experience and demonstrate your value to employers with practical marketing experience. You'll have exposure to industry through modules and a regional marketing competition.

Postgraduate Study Abroad

Dual Award with Grenoble École de Management

Our new Dual Award programme allows you to spend an additional academic year at Grenoble École de Management in Grenoble, France.

After completing your postgraduate studies with us, you would join the last year of their Grande École programme, Masters in Management - M2 year.

On successful completion of the programme, you will be awarded:

• your Newcastle University degree
• an MSc in Management from Grenoble

As part of the Grenoble programme, you will need to either:

• complete an internship (minimum duration 13 weeks, full time), or
• provide evidence of equivalent work experience, either in France or in another country

Please note that students who complete this scheme will not be eligible for the UK graduate work visa.

Semester abroad

The Postgraduate Semester Abroad is an opportunity to study a complementary subject for one semester at a European partner university. You would study with the partner university on an exchange basis.

The experience takes place at the end of your studies, once you have submitted your dissertation/final project. You'll develop new skills to set you apart from other graduates.

Studies undertaken at a partner university will not count towards a double/dual degree award. However, you'll receive a transcript from your host university evidencing your achievements.

Please note that students who complete this scheme will not be eligible for the UK graduate work visa.

Your future

Graduate destinations

Graduates from this course have undertaken various roles, including:

• international marketing manager
• global brand manager
• consumer insights analyst
• cross-cultural communications specialist
• market research associate
• channel development manager
• key account manager
• digital marketing executive
• public relations strategist

Careers

This course prepares you for a wide range of careers with employers, such as:

• Royal Bank of Scotland
• Coca-Cola HBC
• Grolsch Brewery
• Nigel Wright Consultancy
• Johnson & Johnson
• Mitsubishi Motors Corporation
• Dongfeng Nissan

Careers support

Career development and employability are woven throughout our teaching, learning and student experience.

The School has dedicated employability support and career spaces in the School to support our students on their career journey both during their studies and for up to three years after they finish.

Find out more about our employability offer

Business School students get access to both the wider University careers service and exclusive Business School events and resources for students. This means you'll have access to a wealth of resources and support to enhance your employability, including:

• one-to-one career support
• industry-specific career events
• online career learning tools
• career planning and information sessions
• an annual careers week, where careers activity takes place during a gap in classes
• networking opportunities
• specialist careers and business start-up support from the University's Careers Service and the Business School's careers consultants
• the chance to apply for various work experience opportunities while studying with us

We're also one of 140 business schools worldwide to be accredited by the EQUIS scheme for our managerial and entrepreneurial skills development.

Our Careers Service

Our Careers Service is one of the largest and best in the country, and we have strong links with employers. 

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body

Recognition of professional qualifications outside of the UK

From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK

Check the government’s website for more information.

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 4,000 students from over 85 countries. This valuable community extends beyond our current students to include:

• regional, national and international leaders
• over 37,000 alumni in our network, spanning 152 countries
• leading professional and academics who are experts in their field
• businesses and partners in academe

The Business School is the gateway to Newcastle Helix -  a landmark 24 acre hybrid city quarter. It brings together researchers, business and communities with the purpose of helping families, communities and cities around the world live healthier, longer, smarter, and easier lives.

We have two buildings – the Business School and the Frederick Douglass Centre. Both offer a range of purpose-build facilities, including.

• computer clusters housing over 120 PCs, plus open IT spaces for laptops
• seven large lecture theatres, plus a 750-seat auditorium – the largest in the University
• 25 seminar and teaching spaces, many with flexible furniture to accommodate learning
• a dedicated Student Hub and Quiet Space, providing a mix of space for group work, individual study, or quiet study
• study pods, some with wall mounted screens, and bookable rooms for working in groups or individually
• a contemporary café, refurbished in 2025
• two dedicated hubs for employability support and events
• a Bloomberg lab with over 20 terminals, so you can experience a real trading room floor
• Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology
• a flexible conference room with panoramic views across the city and St. James’ Park, which doubles up as a large flexible teaching space

Accessibility

The Business School values individual differences and the diversity this brings. Our buildings are accessible and user friendly. We have a range of adjustments that can support you when moving around our buildings, such as lifts and accessible toilets. We also have gender-neutral toilets in the FDC.

Fees and funding

Tuition fees for 2026 entry (per year)

Tuition fee increases

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

EU, other EEA and Swiss nationals - tuition fee status

Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.

EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support. You may be eligible for a scholarship worth 25% off the international fee. Search our funding database. 

If you are unsure of your fee status, check out the latest guidance here.

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information. 

What you're paying for

Tuition fees include the costs of:

• matriculation
• registration
• tuition (or supervision)
• library access
• examination
• re-examination
• graduation

Find out more about:

• living costs
• tuition fees

Deposit

If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.

You can check this in the How to apply section.

Funding deadlines

If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.

For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.

Search for funding

Find funding available for your course

Select your country

Pre-Master’s and English Language courses

Need an alternative route to study this course? Our International Study Centre offers Pre-Master’s degrees and English language courses to prepare you for study. 

Explore these courses

 

How to apply

Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

 

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

Apply Online  

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