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NBS8512 : Dissertation in Marketing

  • Offered for Year: 2024/25
  • Module Leader(s): Dr Qionglei Yu
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus

Your programme is made up of credits, the total differs on programme to programme.

Semester 1 Credit Value: 5
Semester 2 Credit Value: 5
Semester 3 Credit Value: 50
ECTS Credits: 30.0
European Credit Transfer System


To provide the opportunity for students to undertake independent research in a marketing / international marketing related topic.

Outline Of Syllabus

The syllabus includes the following themes:

1. An introduction to the module and the requirements for a marketing dissertation.

2. Referencing and plagiarism

3. Ethical approval process and fieldwork

4. Selecting a suitable dissertation topic

5. Completing a literature review and use of Endnote

6. Undertaking independent research, guided by a supervisor

7. Preparing the final dissertation

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture71:007:00All PIP lectures
Structured Guided LearningStructured non-synchronous discussion60:303:00Canvas discussion board
Scheduled Learning And Teaching ActivitiesDrop-in/surgery11:001:00Semester 2 whole group drop-in/surgery
Scheduled Learning And Teaching ActivitiesDrop-in/surgery11:001:00Synchronised small group online discussions (10 students/group)
Guided Independent StudyIndependent study1583:00583:00N/A
Scheduled Learning And Teaching ActivitiesDissertation/project related supervision51:005:00At supervisor level (4 meetings PIP)
Teaching Rationale And Relationship

Lectures will introduce the specific requirements of the dissertation. This will complement the marketing research course which will provide training in research methods, qualitative and quantitative data collection and analysis. The lecturers on this module will hold drop-in sessions before students submit their proposals, so they can briefly discuss their topics.

A supervisor will be assigned to each student once their dissertation topic has been approved.
The supervision will be organised in a group format - supervisors will hold group meetings for the students they will supervise.

Students will meet with supervisors to discuss:
a) the scope of the proposed programme of work, the standard to be achieved, and the time scale for completion of the dissertation.
b) Guidance about sources of information, including, if appropriate, other members of staff.
c) Data collection and analysis

Supervisors will hold 'group surgeries' to enable students to 'drop in' to see their supervisors and discuss the progress of their individual projects within the group.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Research proposal2M20Dissertation plan & ethical approval form(3000 words).Submit start April. Marked by supervisor. Must pass to proceed to dissertation
Dissertation3M80Final Dissertation. Up to 10,000 words. Due beginning of September. To be marked by dissertation supervisor and 2nd internal marker
Formative Assessments

Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.

Description Semester When Set Comment
Research proposal1MStudents will receive feedback on this from an allocated dissertation supervisor, in order to submit the dissertation plan.
Assessment Rationale And Relationship

Students will produce an initial proposal in December. This will help students decide on a topic and gain feedback on its feasibility and guidance for the literature review.

The dissertation plan of 3000 words (due in April) will induce students to map out their dissertation, showing evidence of understanding the relevant literature and an ability to deliver a feasible dissertation in the timescale available that meets stated research objectives.

The final dissertation of 10,000(due beginning of September) allows the student to demonstrate his/ her ability to undertake independent research in a particular field of marketing / international marketing.

Formative assessment
Seminar sessions in Semester 1 where each student can obtain initial feedback on their dissertation idea. Most students engage in this interaction.

When allocated the supervisor, formative feedback is provided on continuous basis through face-to-face meetings and emails.

Reading Lists