Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:
- global communication and brand management
- customer relationship management
- marketing ethics
- digital marketing
Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.
This course consists solely of marketing-orientated modules with a strong commercial focus. It enables you to:
- develop a theoretical understanding of the discipline
- test applicability of both well-established and newly introduced marketing concepts in different contexts
Taking a marketing-led approach, you'll learn how to:
- create competitive advantage
- build brand loyalty
- understand the ethical issues and implications associated with your decisions
This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.
INTO International Graduate Diploma - Pathway courses
Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:
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Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to guidelines that may be in place from time to time.
View our COVID-19 Study page, which gives information about your Newcastle University study experience for the academic year 2021-22.
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What you'll learn
Throughout this marketing master's, you'll develop an in-depth overview and understanding of international marketing practices from a strategic and tactical perspective.
This is a commercially focused course. It is underpinned by a robust theoretical foundation.
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Module information is intended to provide an example of what you will study.
Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
Optional modules availability
Some course have optional modules. Student demand for optional modules may affect availability.
To find out more please see our terms and conditions.
|Customer Relationship Management||10|
|Small Business Marketing and Management||10|
|Contemporary Trends in Marketing||10|
How you'll learn
The course is modular, comprising 180 credits.
Depending on your modules, you'll be assessed through a combination of:
- Aural examination
- Case study
- Computer assessment
- Design or creative project
- Professional skills assessments
- Oral presentation
- Reflective log
- Research proposal
- Written examination
- Written exercise
You'll choose a dissertation format, this is either a:
- client-led engagement project
- or a traditional research dissertation
Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:
Throughout your studies, you’ll have access to support from:
- our University Student Services Team
You'll also be assigned an academic member of staff. They will be your personal tutor throughout your time with us. They can help with academic and personal issues.
This course will build your experience and demonstrate your value to future employers with practical marketing experience. You'll have exposure to industry through modules and a regional marketing competition.
Graduates from this course have undertaken various roles, including:
- marketing manager
- marketing and design executive
- digital account manager
- assistant brand manager
- research and insight adviser
- public relations officer
- communications specialist
- head of HR division
- market research associate
This course prepares you for a wide range of careers with employers, such as:
- Royal Bank of Scotland
- Coca-Cola HBC
- Grolsch Brewery
- Nigel Wright Consultancy
- Johnson & Johnson
- Mitsubishi Motors Corporation
- Dongfeng Nissan
Access the largest professional international marketing networks that provide you with resources, training and support throughout your marketing career.
Gain a route to certified member status of the Market Research Society (MRS), without any further exams (subject to work experience). Our course is one of only six in the UK to achieve MRS status.
Undertake further study for a Chartered Institute of Marketing (CIM) qualification. Once you graduate you will gain exemptions against their qualifications.
Our Careers Service
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
Quality and ranking
All professional accreditations are reviewed regularly by their professional body
From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK
Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 83 nationalities. This valuable network extends beyond our current students to include:
- regional, nationality and international leaders
- leading professionals and practitioners from industry
The Business School is based in a building within the Newcastle Helix development – Newcastle's emerging business district.
Our facilities provide:
- a flexible and dedicated conference suite with panoramic views across the city
- Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
- four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
- a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
- a contemporary café
Fees and funding
Tuition fees for 2022 entry (per year)
If your studies last longer than one year, your tuition fee may increase in line with inflation.
Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.
EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.
If you are unsure of your fee status, check out the latest guidance here.
We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information.
What you're paying for
Tuition fees include the costs of:
- tuition (or supervision)
- library access
Some of our degrees involve additional costs which are not covered by your tuition fees.
Find out more about:
- additional costs
- living costs
- tuition fees, including how to pay them and available discounts
If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.
For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.
Search for funding
Find funding available for your course
The entrance requirements below apply to 2022 entry.
Qualifications from outside the UK
English Language requirements
How to apply
Using the application portal
The applicant portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.
You can choose to start your application, save your details and come back to complete it later.
If you’re ready, you can select Apply Online and you’ll be taken directly to the applicant portal.
Alternatively you can find out more about applying on our applications and offers pages.
Open days and events
Open days and events
You'll have a number of opportunities to meet us throughout the year including:
- Campus tours
- On-campus open days
- Virtual open days
We regularly travel overseas to meet with students interested in studying at Newcastle University.
Get in touch
Questions about this course?
If you have specific questions about this course you can contact:
For more general enquiries you could also complete our online enquiry form.
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