NBS8644 : E-commerce Management
- Offered for Year: 2024/25
- Module Leader(s): Professor Savvas Papagiannidis
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
| European Credit Transfer System | |
Aims
This module offers student overview of e-commerce management, focusing on the role that digital technologies can play when it comes to underpinning customer journeys online. To this end the module introduces students to the retail concept in the context of technological, cultural, economic, political, and legal conditions and how managers can strategize and manage retail experience, customer services and relationship with stakeholders and stay competitive in the evolving retail industry. In turn the module covers different types of electronic channels such as web stores and mobile apps before considering how they could be used in multi/omni channel retail. The module also considers these different arrangements from the customer perspective and the impact that information and communication technologies can have on customer journey, service and experience. The module considers aspects of managing a retail business such as merchandise management, logistics, pricing, retail innovation etc and the implications for creating value for customers and improving business performance in the digital era.
Outline Of Syllabus
The lectures will cover the following areas of e-commerce management covering different types of online presence:
1. Overview of e-commerce management and strategy
2. Situational analysis and planning
3. Digital commerce channels and store design
a. Electronic commerce
b. Mobile commerce
c. Social media commerce & Live streaming
d. Virtual reality/Augmented reality and retail
4. Multi and omni channel retail
5. Customer journey, service and experience
6. Managing a retail business
7. Merchandise management and pricing
8. Communicating with supplies and customers
9. Retail innovation
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 32:00 | 32:00 | N/A |
| Scheduled Learning And Teaching Activities | Lecture | 2 | 8:00 | 16:00 | The lectures will cover the key aspects of online retail management |
| Guided Independent Study | Directed research and reading | 1 | 25:00 | 25:00 | N/A |
| Scheduled Learning And Teaching Activities | Small group teaching | 2 | 1:00 | 2:00 | Assignment clinics and formative feedback opportunities |
| Guided Independent Study | Independent study | 1 | 25:00 | 25:00 | N/A |
| Total | 100:00 |
Teaching Rationale And Relationship
The lectures and seminars will focus on developing student knowledge related to the retail management topics discussed. These will be complemented by relevant examples of retailing from different online channels. Students will be expected to carry out directed reading and independent studies.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Report | 1 | M | 100 | Critically evaluate an online retailer from the customer’s perspective and make appropriate recommendations in the form of management report (2000 words) |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Report | 1 | M | Formative feedback will be given throughout the module and during the assignment clinics. |
Assessment Rationale And Relationship
The report will test the students’ holistic grasp of knowledge necessary to evaluate a retailers’ online presence. Students will be expected to demonstrate their critical understanding of online retail and to be able to make recommendations for potential improvements using digital technologies.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8644's Timetable