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Module

MCH3080 : Feminist Approaches to Media Analysis

  • Offered for Year: 2020/21
  • Module Leader(s): Professor Karen Ross
  • Owning School: Arts & Cultures
  • Teaching Location: Newcastle City Campus
Semesters
Semester 2 Credit Value: 20
ECTS Credits: 10.0

Aims

This module aims to introduce students to some of the key themes associated with the relationship between media and gender, using key theoretical concepts such as patriarchy, framing and agenda- setting to explore the varied forms of gendered media relations. We will look at the ways in which versions of masculinity and femininity (gender constructs) as well as a variety of non-binary and trans identities are routinely circulated in popular media through a discussion of examples drawn from legacy media such as newspapers, TV and radio as well as digital and social media platforms. We will also explore the kinds of gendered relations which exist within media industries themselves, looking at the gendered political economy of the sector. Who speaks in the media says important things about voice, agency and authority and we will be looking at the ways in which women and men as public and private figures are encouraged to or prevented from speaking in the media. We will also discuss the ways in which women and men have subverted the media’s agenda by developing their own media artefacts from both within mainstream media but also via online sites and social media platforms. Gender is more complicated than simply the biological differences between women and men and turns on the constructed and normative nature of those differences and the module will aim to unpack this casual term by interrogating the implicit forms of difference such as ‘race’, disability, sexuality, class and age which are also constructed and contested terms, taking into account research and scholarship which focused on intersectionality.

Importantly, module content and the readings associated with each topic are historically grounded in research theory and practice and draw on current research practice and findings as disseminated through discipline-based journals with an international focus. Constructed notions such as gender, sex and ethnicity are both culturally and geopolitically situated and it is important to understand local, regional, national and international contexts when exploring gender and media, not least because so much media is now globally accessible and distributed. You are expected to use electronic databases and other bibliographic resources to access contemporary examples of current research in a global context.

Outline Of Syllabus

During the module, lecture topics will include:

- Theories of gender in/and media
- The disciplined body
- Disruptive identities
- Race and sex
- Ageing bodies
- Gendering media industries
- Gender in/and the news
- Shifting masculinities
- Gender and digital media

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials94:0036:00Learning materials, readings, video clips and reflective activities. Non-synchronous online
Guided Independent StudyAssessment preparation and completion132:0032:00Develop plan, research topic, construct individual presentations for portfolio assignment
Guided Independent StudyAssessment preparation and completion167:0067:00Develop a plan, research topic and write essay for assignment (#2). Non-synchronous online
Guided Independent StudyDirected research and reading95:0045:00Undertake reading associated with the module & with each weekly theme. Non-synchronous, online
Scheduled Learning And Teaching ActivitiesSmall group teaching11:001:00Module orientation Q/A – summary uploaded to Canvas. Present-in-Person
Scheduled Learning And Teaching ActivitiesSmall group teaching81:008:00Talking points - seminar-type sessions related to weekly topics. Present-in-Person
Structured Guided LearningStructured research and reading activities11:001:00Reflect on key learning points from the module - Non-synchronous online
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time71:007:00Webinar session to encourage engagement with lecture topics
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time21:002:00Online Q&A session, summarised in discussion board where appropriate – Synchronous online
Scheduled Learning And Teaching ActivitiesModule talk11:001:00Module orientation - Non-synchronous online
Total200:00
Teaching Rationale And Relationship

The online learning materials constitute the primary building blocks to develop knowledge and understanding and small-group teaching provides opportunities for students to discuss the key issues presented each week, using their own reading and media examples to better understand theory, practice and research and how current social issues have a gendered dimension and impact on our lives in different ways. The combination of non-synchronous learning materials and synchronous small-group teaching enables the learning outcomes to be met.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay2A703,000 words
Portfolio2A30Set of research reports composited as one assessment
Assessment Rationale And Relationship

Providing two different assessment tasks enables students to demonstrate a range of skills, both practical and intellectual. Encouraging students to engage with the literature and/or contemporary media enables them to participate in small group teaching in a more meaningful and thoughtful way and embeds learning in a way more likely to be internalised and understood. Spreading the assessment load across the module’s time span is especially helpful in a third-year module, when students are also likely to be undertaking large-scale assessments such as dissertations. Although the portfolio assignment is to be submitted in week 12, students are encouraged to develop short presentations on each week’s topic, to be discussed during the small group teaching, so that by the end of the module, all the components of the portfolio would have been completed.

Elaboration of Portfolio assessment component:

A1 (70%) - essay is 3000 words (excluding reference list) - topics to be provided in week 1

A2 (30%) - portfolio of short research ‘reports’ produced on each week’s lecture topic – each report to be produced in Powerpoint (or similar) comprising 3-5 slides. At the end of the module, the reports will be composited into ONE document and submitted as ONE piece of coursework. Each report should be self-contained.

Reading Lists

Timetable