MKT1010 : Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility
- Offered for Year: 2020/21
- Module Leader(s): Dr Cezara Nicoara
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
Aims
This module aims to:
(a) To generate an understanding of ethical concerns in relation to marketing and consumption.
(b) To provide insight into the principles of Corporate Social Responsibility (CSR) and an understanding of their implementation.
(c) To analyse the role of ethics in consumer culture, considering issues associated with consumer empowerment, vulnerabilities and well-being.
(d) To assess an organisation's marketing activities, and to address issues at the interface between ethical marketing, CSR and practical marketing situations.
Outline Of Syllabus
This module is structured to introduce and discuss the following topics:
Introduction to Marketing Ethics
Criticisms of Marketing
Corporate Social Responsibility (CSR)
Ethical and Critical Consumption
Responding to Ethical Consumers
Consumer Vulnerability and Marketing of Harmful Products
Social and Cause-related Marketing
Social Media Marketing Ethics
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Guided Independent Study | Assessment preparation and completion | 1 | 21:00 | 21:00 | N/A |
| Scheduled Learning And Teaching Activities | Lecture | 9 | 2:00 | 18:00 | N/A |
| Scheduled Learning And Teaching Activities | Small group teaching | 1 | 1:00 | 1:00 | N/A |
| Guided Independent Study | Independent study | 1 | 60:00 | 60:00 | N/A |
| Total | 100:00 |
Teaching Rationale And Relationship
Formal lectures will provide a framework for the introduction of theory and conceptual frameworks relating to the ethics of marketing, corporate social responsibility (CSR), ethical and critical consumption, social and cause-related marketing, consumer vulnerabilities and ethics of social media marketing. These will be supplemented by one seminar dealing with specific case studies addressing ethical issues in order to develop a better understanding of the topic.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exams
| Description | Length | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|---|
| Written Examination | 120 | 2 | A | 100 | Unseen exam – 1 mandatory question (50%) and one optional (50%) from a choice of 3. |
Exam Pairings
| Module Code | Module Title | Semester | Comment |
|---|---|---|---|
| LMK1010 | Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility | 2 | N/A |
Formative Assessments
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Essay | 2 | M | one page essay |
Assessment Rationale And Relationship
The examination will test students’ knowledge of the theory and conceptual frameworks for understanding ethics of marketing, corporate social responsibility (CSR), ethical and critical consumption, social and cause-related marketing, consumer vulnerabilities, problematic consumption and ethics of social media marketing as well as their ability to apply material to particular case studies and ethical dilemmas.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- MKT1010's Timetable