MKT1010 : Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility
- Offered for Year: 2021/22
- Module Leader(s): Dr Cezara Nicoara
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
Aims
This module aims to:
(a) To generate an understanding of ethical concerns in relation to marketing and consumption.
(b) To provide insight into the principles of Corporate Social Responsibility (CSR) and an understanding of their implementation.
(c) To analyse the role of ethics in consumer culture, considering issues associated with consumer empowerment, vulnerabilities and well-being.
(d) To assess an organisation's marketing activities, and to address issues at the interface between ethical marketing, CSR and practical marketing situations.
Outline Of Syllabus
This module is structured to introduce and discuss the following topics:
Introduction to Marketing Ethics
Criticisms of Marketing
Corporate Social Responsibility (CSR)
Ethical and Critical Consumption
Responding to Ethical Consumers
Consumer Vulnerability and Marketing of Harmful Products
Social and Cause-related Marketing
Social Media Marketing Ethics
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 3 | 2:00 | 6:00 | PIP lectures |
| Guided Independent Study | Assessment preparation and completion | 1 | 30:00 | 30:00 | Time for students to complete formative and summative coursework & assessments |
| Structured Guided Learning | Lecture materials | 6 | 1:00 | 6:00 | Pre-recorded lecture materials |
| Guided Independent Study | Directed research and reading | 1 | 34:00 | 34:00 | Equivalent to 3 hours per teaching week |
| Scheduled Learning And Teaching Activities | Small group teaching | 3 | 1:00 | 3:00 | PIP Seminars |
| Structured Guided Learning | Structured non-synchronous discussion | 1 | 1:00 | 1:00 | 1 per term |
| Guided Independent Study | Independent study | 1 | 18:00 | 18:00 | Independent related study |
| Scheduled Learning And Teaching Activities | Scheduled on-line contact time | 2 | 1:00 | 2:00 | Introduction to the module and Pre-assessment clinic |
| Total | 100:00 |
Teaching Rationale And Relationship
The structured guided learning materials and activities provide a framework for introducing the theory and empirical evidence relating to marketing ethics. These will be supplemented by scheduled learning and teaching activities which will be focused on applying the theory to practice and clarifying students’ queries. Additionally, students will gain a more in-depth understanding of theory and examples through the guided independent study materials.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exams
| Description | Length | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|---|
| Written Examination | 99 | 2 | A | 100 | 24-hour take-home exam. Unseen exam – 1 mandatory question (50%) and one optional (50%) from a choice of 3. |
Exam Pairings
| Module Code | Module Title | Semester | Comment |
|---|---|---|---|
| LMK1010 | Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility | 2 | N/A |
Formative Assessments
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Written exercise | 2 | M | Essay plan |
Assessment Rationale And Relationship
The summative assessment is one unseen exam (24-hour take-home exam) at the end of Semester 2, worth 100% of the overall module mark. Students need to answer one mandatory question and one optional question from a choice of three. The exam is in essay format.
The examination will test students’ knowledge of the theory and conceptual frameworks for understanding ethics of marketing, corporate social responsibility (CSR), ethical and critical consumption, social and cause-related marketing, consumer vulnerabilities, problematic consumption and ethics of social media marketing.
In the case of an alternative assessment for semester 2 (100% of the module mark) being necessary due to circumstances, the Module Leader will in discussion with the DPD and the University, discuss possible acceptable online alternatives, such as a take home exam delivered online with a set time limit to complete (24 hours or less as deemed appropriate).
The formative assessment is an answer plan to a mock exam question (150 words). Students will receive formative feedback on their answer plans to inform their exam preparation.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- MKT1010's Timetable