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Module

NCL2100 : Developing Enterprise, Entrepreneurship and Employability

  • Offered for Year: 2020/21
  • Module Leader(s): Miss Amelia Reeves
  • Demonstrator: Mrs Jenny Brady, Mr Gareth Trainer, Ms Laura Brown
  • Owning School: Academic Services
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

This module allows students from any subject area to develop entrepreneurial and enterprising solutions to challenges set within the module. In a fast changing and highly competitive world all organisations need creative, enterprising and entrepreneurial people and so this module aims to enhance student employability by enabling them to develop these key attributes. Students taking this module should also see the link between the skills they develop for their employability and those for business start-up and self-employment.
•       To develop students’ enterprising behaviours, attributes and competencies which enhance employability through working in teams on complex, real life problems and challenges.
•       To provide inspiration and build confidence so students can tackle real life problems and create entrepreneurial solutions
•       To show that being enterprising and entrepreneurial is about making a difference, and making things happen in a variety of contexts.      
•       To create opportunities for experiential learning and assessing risk which aims to build confidence in handling the uncertain and rapidly changing employment landscape.
•       To offer opportunities to apply knowledge of theory and practice of key business functions to new venture creation ideas.
•       To enable students to evaluate the viability of solutions to problems and potential new ventures/products/services.
•       To allow students to develop an awareness of personal strengths and capabilities, and how complementary strengths are essential to team and organisational success.

Outline Of Syllabus

Semester 1 – Idea Development – this semester is spent identifying a real problem and spotting an opportunity to solve this problem. Ideation and development tools are utilised to progress the idea from creation to validation within the chosen market.
-       Problem identification
-       Innovation
-       Ideation
-       Validation / Testing
-       Market research
-       Customer segmentation and target market identification
Semester 2 – Business Development – this semester is spent developing the business model with a consideration of feasibility, viability and desirability.
-       Business model sustainability – cost / value / impact implications
-       Further primary and secondary market research
-       Intellectual property
-       Team dynamics
-       Marketing and Social Media
-       Pitching and Selling

Teaching Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Assessment Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Reading Lists

Timetable