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BUS3057 : International Business Diplomacy

  • Offered for Year: 2021/22
  • Module Leader(s): Professor Stephen Chen
  • Lecturer: Dr Dimitry Jacob
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


1. To gain a practical and theoretically well-grounded understanding of how governance regimes develop and the operation of international institutions and transnational communities.
2. To understand how power is garnered and exercised by elites and other groups within organisations and society-at-large, nationally and internationally.
3. To appreciate the importance of networks and networking nationally and internationally for effective economic management and development.
4. To locate international business diplomacy as critical to the functioning of transnational organisations and the global economy.
5. To develop the dispositions and skills necessary to success in international business diplomacy.

Outline Of Syllabus

1. Diplomacy in the world of business: introduction; theories and concepts; locating diplomacy with reference to international strategy and business environment.
2. State, markets and politics: the relationship between state and markets; construction of rules within which markets operates; change in rules; influence of domestic and international politics.
3, Advocacy, lobbying and media: The media, campaigns and lobbying; mass media and social movements; mobilisation by non-corporate actors; scripting official communications. Influencing, shaping and mobilising public opinion; legitimisation: concept, realisation and importance.
4. Beyond multinationals -Transnational communities, elites and global economic governance: International organisations and institutions. Transnational companies. Transnational elites. Transnational professionals. Transnational communities. National and transnational identities. Global economic interconnections, resource flows and settlements. Global governance and decision making. Complex and persistent problems: unequal growth, inequality, population growth and environmental degradation.
5. International regulatory regimes: social movements and regulatory regimes; non-business regulatory regimes and impact on markets; power and politics of regime construction; corporate collective action; INGOs
6. Diplomacy, personal conduct and communication. Agency and personal capital (social, cultural and symbolic). Professionalism and professional conduct. Ethics and personal conduct. Playing in an international team: ethos, behaviour and practices. The importance of respect and the understanding of hierarchy. Effective and efficient communication.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials181:0018:0018 recorded lectures (1 hour each; 9 each in Sem 1 and Sem 2)
Guided Independent StudyDirected research and reading132:0032:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:00Six 1-hour seminars (03 each in Sem 1 and Sem 2) - Present in Person (PIP)
Guided Independent StudyProject work132:0032:00N/A
Guided Independent StudyIndependent study1100:00100:00N/A
Scheduled Learning And Teaching ActivitiesModule talk121:0012:00PIP - Conceptual discussions; learning points/insights; pre and post assessment talks; Drop-ins
Teaching Rationale And Relationship

Lectures will introduce the key concepts and provide the knowledge base, backed up by guided reading. The workshops will have a stronger focus on skills development and will provide an opportunity for students to develop and practice them, using case studies and group exercises. Students will also spend a substantial part of their independent study time working in student groups on the group presentation and assignment.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exam Pairings
Module Code Module Title Semester Comment
LBU3057International Business Diplomacy2Paired with London module version for both semesters and resit
Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt1M20Group presentation (Video) - students working in groups of 3-5
Written exercise1M30Individual assignment 1000 words
Written exercise2M5024-hour Exam (take home)
Formative Assessments
Description Semester When Set Comment
Case study1MCase discussion feedback – seminars
Oral Presentation1MFeedback on group presentation
Assessment Rationale And Relationship

The examination will assess knowledge and understanding of the concepts and institutional arrangements, as well as the student’s ability to apply the principles of business diplomacy in particular situations. The individual assignment and group presentation will provide the opportunity to apply the theoretical knowledge to real situations, as well as assessing students’ ability to work in groups and to give effective presentations.

Reading Lists