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BUS3057 : International Business Diplomacy (Inactive)

  • Inactive for Year: 2024/25
  • Module Leader(s): Dr Dimitry Jacob
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus

Your programme is made up of credits, the total differs on programme to programme.

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0
European Credit Transfer System


1. To gain a practical and theoretically well-grounded understanding of how governance regimes develop and the operation of international institutions and transnational communities.
2. To understand how power is garnered and exercised by elites and other groups within organisations and society-at-large, nationally and internationally.
3. To appreciate the importance of networks and networking nationally and internationally for effective economic management and development.
4. To locate international business diplomacy as critical to the functioning of transnational organisations and the global economy.
5. To develop the dispositions and skills necessary to success in international business diplomacy.

Outline Of Syllabus

1. Diplomacy in the world of business: introduction; theories and concepts; locating diplomacy with reference to international strategy and business environment.
2. State, markets and politics: the relationship between state and markets; construction of rules within which markets operates; change in rules; influence of domestic and international politics.
3, Advocacy, lobbying and media: The media, campaigns and lobbying; mass media and social movements; mobilisation by non-corporate actors; scripting official communications. Influencing, shaping and mobilising public opinion; legitimisation: concept, realisation and importance.
4. Beyond multinationals -Transnational communities, elites and global economic governance: International organisations and institutions. Transnational companies. Transnational elites. Transnational professionals. Transnational communities. National and transnational identities. Global economic interconnections, resource flows and settlements. Global governance and decision making. Complex and persistent problems: unequal growth, inequality, population growth and environmental degradation.
5. International regulatory regimes: social movements and regulatory regimes; non-business regulatory regimes and impact on markets; power and politics of regime construction; corporate collective action; INGOs
6. Diplomacy, personal conduct and communication. Agency and personal capital (social, cultural and symbolic). Professionalism and professional conduct. Ethics and personal conduct. Playing in an international team: ethos, behaviour and practices. The importance of respect and the understanding of hierarchy. Effective and efficient communication.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture201:0020:00PIP lectures across both semesters
Scheduled Learning And Teaching ActivitiesPractical61:006:00PIP seminars across both semesters
Scheduled Learning And Teaching ActivitiesSmall group teaching11:001:00PIP: Module talk
Guided Independent StudyProject work163:0063:00N/A
Guided Independent StudyIndependent study1104:00104:00N/A
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time61:006:00Block activities, workshops, assessment-related drop-in and feedback sessions across both semesters
Teaching Rationale And Relationship

Lectures will introduce the key concepts and provide the knowledge base, backed up by guided reading. The seminars will have a stronger focus on skills development and will provide an opportunity for students to develop and practice them, using case studies and group exercises. Students will also spend a substantial part of their independent study time working in student groups on the group presentation and assignment.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination902A50N/A
Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt1M20Group presentation
Written exercise1M30Individual assignment 1000 words
Formative Assessments

Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.

Description Semester When Set Comment
Prob solv exercises1MGroup-based reflection on diplomacy, management practice and military conflicts
Assessment Rationale And Relationship

The examination will assess knowledge and understanding of the concepts and institutional arrangements, as well as the student’s ability to apply the principles of business diplomacy in particular situations. The individual assignment and group presentation will provide the opportunity to apply the theoretical knowledge to real situations, as well as assessing students’ ability to work in groups and to give effective presentations.


Assessment elements build upon each other and test group-based and individual skills. A group-work, including the assessed presentation (20%, mid-term summative), is a hallmark feature of this module which has been noted by students to be its strength. Individual assignment (30% mid-term summative) is introduced to balance the group/individual mid-term assessment on the module. Formative assessment helps students to develop understanding of the requirements for Level 3 presentations in terms of analytical rigour and public speaking skills.

Reading Lists