BUS3057 : International Business Diplomacy
- Offered for Year: 2021/22
- Module Leader(s): Professor Stephen Chen
- Lecturer: Dr Dimitry Jacob
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
| Semester 1 Credit Value: | 10 |
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 10.0 |
Aims
Aims
1. To gain a practical and theoretically well-grounded understanding of how governance regimes develop and the operation of international institutions and transnational communities.
2. To understand how power is garnered and exercised by elites and other groups within organisations and society-at-large, nationally and internationally.
3. To appreciate the importance of networks and networking nationally and internationally for effective economic management and development.
4. To locate international business diplomacy as critical to the functioning of transnational organisations and the global economy.
5. To develop the dispositions and skills necessary to success in international business diplomacy.
Outline Of Syllabus
1. Diplomacy in the world of business: introduction; theories and concepts; locating diplomacy with reference to international strategy and business environment.
2. State, markets and politics: the relationship between state and markets; construction of rules within which markets operates; change in rules; influence of domestic and international politics.
3, Advocacy, lobbying and media: The media, campaigns and lobbying; mass media and social movements; mobilisation by non-corporate actors; scripting official communications. Influencing, shaping and mobilising public opinion; legitimisation: concept, realisation and importance.
4. Beyond multinationals -Transnational communities, elites and global economic governance: International organisations and institutions. Transnational companies. Transnational elites. Transnational professionals. Transnational communities. National and transnational identities. Global economic interconnections, resource flows and settlements. Global governance and decision making. Complex and persistent problems: unequal growth, inequality, population growth and environmental degradation.
5. International regulatory regimes: social movements and regulatory regimes; non-business regulatory regimes and impact on markets; power and politics of regime construction; corporate collective action; INGOs
6. Diplomacy, personal conduct and communication. Agency and personal capital (social, cultural and symbolic). Professionalism and professional conduct. Ethics and personal conduct. Playing in an international team: ethos, behaviour and practices. The importance of respect and the understanding of hierarchy. Effective and efficient communication.
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Structured Guided Learning | Lecture materials | 18 | 1:00 | 18:00 | 18 recorded lectures (1 hour each; 9 each in Sem 1 and Sem 2) |
| Guided Independent Study | Directed research and reading | 1 | 32:00 | 32:00 | N/A |
| Scheduled Learning And Teaching Activities | Small group teaching | 6 | 1:00 | 6:00 | Six 1-hour seminars (03 each in Sem 1 and Sem 2) - Present in Person (PIP) |
| Guided Independent Study | Project work | 1 | 32:00 | 32:00 | N/A |
| Guided Independent Study | Independent study | 1 | 100:00 | 100:00 | N/A |
| Scheduled Learning And Teaching Activities | Module talk | 12 | 1:00 | 12:00 | PIP - Conceptual discussions; learning points/insights; pre and post assessment talks; Drop-ins |
| Total | 200:00 |
Teaching Rationale And Relationship
Lectures will introduce the key concepts and provide the knowledge base, backed up by guided reading. The workshops will have a stronger focus on skills development and will provide an opportunity for students to develop and practice them, using case studies and group exercises. Students will also spend a substantial part of their independent study time working in student groups on the group presentation and assignment.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exam Pairings
| Module Code | Module Title | Semester | Comment |
|---|---|---|---|
| LBU3057 | International Business Diplomacy | 2 | Paired with London module version for both semesters and resit |
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Prof skill assessmnt | 1 | M | 20 | Group presentation (Video) - students working in groups of 3-5 |
| Written exercise | 1 | M | 30 | Individual assignment 1000 words |
| Written exercise | 2 | M | 50 | 24-hour Exam (take home) |
Formative Assessments
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Case study | 1 | M | Case discussion feedback – seminars |
| Oral Presentation | 1 | M | Feedback on group presentation |
Assessment Rationale And Relationship
The examination will assess knowledge and understanding of the concepts and institutional arrangements, as well as the student’s ability to apply the principles of business diplomacy in particular situations. The individual assignment and group presentation will provide the opportunity to apply the theoretical knowledge to real situations, as well as assessing students’ ability to work in groups and to give effective presentations.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- BUS3057's Timetable