Newcastle University London

Staff Profiles

Dr Haytham Siala

Senior Lecturer in Marketing

Background

Haytham Siala is a Senior Lecturer in Marketing and the Degree Programme Director for BSc International Marketing and Management. Prior to joining Newcastle University London in October 2018, he was a Senior Lecturer in Marketing and Degree Programme Director for the Marketing Programme (2014 to 2016) at the University of Roehampton Business School where he was involved and undertook various funded KTP, Enterprise and Research projects. Haytham received his PhD in Information Systems from Brunel University in 2001. Haytham's research interests are interdisciplinary and include (amongst others) topical areas such as electronic commerce, digital marketing, technology-enhanced learning, business ethics, consumer-based brand equity, religious marketing and organisational learning and resilience. 

Research

  • Electronic commerce
  • Digital marketing
  • Technology-enhanced learning
  • Business ethics
  • Consumer-based brand equity
  • Religious marketing
  • Organisational learning and resilience  

Teaching

LBU1020- Digital Business

LMK2010- Integrated Digital Marketing Communications

LMK3012- Direct and Digital Marketing 

LBU3004- Business Information  System

LBS8519- Digital Marketing

Publications