Newcastle University London

Staff Profiles

Dr Mina Tajvidi

Lecturer in Digital Marketing

Background

Dr. Mina Tajvidi is an Assistant Professor/Lecturer in Digital Marketing at Newcastle University, UK. Prior to joining Newcastle, she was Lecturer in Marketing and Entrepreneurship at Swansea University, UK. Mina holds a Ph.D. in Management from Bangor Business School, UK. Dr. Tajvidi's research interests are in the areas of Social Media & Digital Marketing, Branding and Big Data Analytics. Her research has been published in leading journals including Annals of Tourism Research, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, IEEE Transactions on Engineering Management and Computers in Human Behavior. In addition, Mina has published a research book entitled “Product Development Strategy, Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs” with Palgrave MacMillan publisher.




Awards and Professional Qualification

- The inspiring woman of the year, 2019; Swansea University, UK

- PGCert HE, The Higher Education on Academy (HEA), Fellowship, (Honors; Distinction)

Research

  • Social Media & Digital Marketing
  • Social Commerce
  • Sharing Commerce 
  • Branding and Big Data Analytics

Teaching

  • Principle in Marketing
  • Global Advertising and Brand Promotion
  • Customer Relationship Management
  • Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility 

Publications