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Media and Public Relations MA

This Media and Public Relations master's combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues.

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Start date(s):

  • September 2024
PG virtual open day. Wednesday 15 May, 13:00-18:00 (BST). Book your spot


This Master's in Media and Public Relations is for:

  • students who have Public Relations (PR) knowledge through undergraduate studies or voluntary work
  • PR professionals wishing to develop their academic knowledge and research methods

Teaching draws on the research of specialists in media, communication and cultural studies.

Through the course you'll gain:

  • a critical understanding of media, culture and society
  • knowledge to theorise and analyse media and public relations
  • knowledge of media law and public relations regulations in a transnational context
  • an understanding of the strengths and weaknesses of different types of data dissemination

You'll also develop valuable professional skills, such as:

  • analytical and critical skills to assess and conduct research in the field of media and PR
  • the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
  • skills to set up a campaign network and deliver PR campaign messages
  • skills to produce effective press releases
  • written materials for traditional and digital media

Important information

We've highlighted important information about your course. Please take note of any deadlines.

What you'll learn

You'll build knowledge, understanding and skills through compulsory and optional modules. You'll carry out independent research into a theme or issue relating to media and public relations for your dissertation.

Part-time students take 80 credits of compulsory modules in year one and 100* credits in year two.

* 40 credits of optional modules and the 60 credits research dissertation


You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

How you'll learn

Our experienced professional teaching team includes colleagues with international background and a variety of experience in the PR and communication industry.

Each year, we host exclusive masterclasses with expert speakers, including Professor Timothy Coombs who:

  • is a globally-recognised scholar of issues and crisis management and an ICA fellow.
  • is editor for Corporate Communications: An International Journal
  • is an author of several PR textbooks and has numerous research that has appeared in high impact PR and Communication journals
  • coined the Situational Crisis Communication Theory (SCCT) which is recognised as one of the most influential theories in crisis communication
  • has works that have been at the forefront of establishing crisis communication as an identifiable research field within corporate communications

Your future


We'll equip you with the skills and knowledge needed for a career in the Media or Public Relations. Our course attracts graduates from across the globe and students are given the opportunity to build a portfolio of work that translates globally. On successful completion of the course students can be employed in the following roles:

  • Public Relations Officer
  • Events Coordinator
  • Social Media Manager
  • Communications Specialist
  • Publicist
  • Copywriter
  • Media director
  • Brand Manager
  • Client Services Manager
  • Digital Marketing Manager
  • Media Researcher
  • Public Affairs Consultant
  • Crisis Communications Consultant
  • Strategic Advisor
  • Internal Communications Manager
  • Employee Engagement Manager

As an MA Media and Public Relations student at Newcastle University, you'll develop a wide range of transferable skills. These range from presentation and research skills to team-working and project management, which are highly sought after by employers.

Further Study

This Media and Public Relations MA provides a route into PhD level study.

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body


Most of the teaching and learning on this course will take place online or in the Armstrong building.

The Armstrong building includes:

  • lecture theatres
  • seminar rooms
  • PC clusters
  • student lounges

Fees and funding

Tuition fees for 2024 entry (per year)

What you're paying for

Tuition fees include the costs of:

  • matriculation
  • registration
  • tuition (or supervision)
  • library access
  • examination
  • re-examination
  • graduation

Find out more about:

Search for funding

Find funding available for your course

Entry requirements

The entrance requirements below apply to 2024 entry.

Qualifications from outside the UK

English Language requirements

Admissions policy

This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

Download our admissions policy (PDF: 201KB)
Other policies related to admissions

Credit transfer and Recognition of Prior Learning

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course

INTO International Pre-Master's - Pathway course

Our Business and Humanities Pre-Master's will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. 

How to apply

Using the application portal

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You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

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Open days and events

You'll have a number of opportunities to meet us throughout the year including:

  • campus tours
  • on-campus open days
  • virtual open days
  • webinars

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Patience Mathambo

Phone: +44 (0)191 208 5336
School of Arts & Cultures


For more general enquiries you could also complete our online enquiry form.

Fill in our enquiry form

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