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Media and Public Relations MA

This Media and Public Relations master's combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues.

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Start date(s):

  • September 2023

Overview

This Master's in Media and Public Relations is for:

  • students who have Public Relations (PR) knowledge through undergraduate studies or voluntary work
  • PR professionals wishing to develop their academic knowledge and research methods

Teaching draws on the research of specialists in media, communication and cultural studies.

Through the course you'll gain:

  • a critical understanding of media, culture and society
  • knowledge to theorise and analyse media and public relations
  • knowledge of media law and public relations regulations in a transnational context
  • an understanding of the strengths and weaknesses of different types of data dissemination

You'll also develop valuable professional skills, such as:

  • analytical and critical skills to assess and conduct research in the field of media and PR
  • the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
  • skills to set up a campaign network and deliver PR campaign messages
  • skills to produce effective press releases
  • written materials for traditional and digital media

INTO International Graduate Diploma - Pathway courses

Our Business and Humanities Graduate Diplomas prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

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Important information

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What you'll learn

You'll build knowledge, understanding and skills through compulsory and optional modules. You'll carry out independent research into a theme or issue relating to media and public relations for your dissertation.

Part-time students take 80 credits of compulsory modules in year one and 100* credits in year two.

* 40 credits of optional modules and the 60 credits research dissertation

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

How you'll learn

Our experienced professional teaching team includes colleagues with international background and a variety of experience in the PR and communication industry.

Each year, we host exclusive masterclasses with expert speakers, including Stephen Waddington who is:

  • our Visiting Professor of PR Practice
  • past President of the CIPR
  • author of several of the set textbooks
  • former Chief Engagement Officer at Ketchum, one of the world's leading PR consultancies.

Quality and ranking

All professional accreditations are reviewed regularly by their professional body

Facilities

Most of the teaching and learning on this course will take place online or in the Armstrong building.

The Armstrong building includes:

  • lecture theatres
  • seminar rooms
  • PC clusters
  • student lounges

Fees and funding

Tuition fees for 2023 entry (per year)

What you're paying for

Tuition fees include the costs of:

  • matriculation
  • registration
  • tuition (or supervision)
  • library access
  • examination
  • re-examination
  • graduation

Some of our degrees involve additional costs which are not covered by your tuition fees.

Find out more about:

  • additional costs
  • living costs
  • tuition fees, including how to pay them and available discounts

Search for funding

Find funding available for your course

Entry requirements

The entrance requirements below apply to 2023 entry.

Qualifications from outside the UK

English Language requirements

How to apply


Using the application portal

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Open days and events

You'll have a number of opportunities to meet us throughout the year including:

  • campus tours
  • on-campus open days
  • virtual open days
  • webinars

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Ramona Slusarczyk
Email: ramona.slusarczyk2@ncl.ac.uk
Telephone: +44 0191 208 7508
School of Arts & Cultures

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