This master's in media and PR is suitable for:
- students who have some PR knowledge through their undergraduate studies or voluntary work
- PR professionals wishing to develop their academic knowledge and research methods
Teaching draws on current research carried out by specialists in media, communication and cultural studies.
Through the course you'll gain:
- a critical understanding of media, culture and society
- knowledge to theorise and analyse media and public relations
- knowledge of media law and public relations regulations in a transnational context
- an understanding of the strengths and weaknesses of different types of data dissemination
You'll also develop valuable professional skills, such as:
- analytical and critical skills to assess and conduct research in the field of media and PR
- the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
- skills to set up a campaign network and deliver PR campaign messages
- written materials for traditional and digital media
INTO International Graduate Diploma - Pathway courses
Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:
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Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption.
Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to guidelines that may be in place from time to time.
View our COVID-19 Study page, which gives information about your Newcastle University study experience for the academic year 2022-23.
See our terms and conditions and student complaints information
What you'll learn
You'll build knowledge, understanding and skills through compulsory and optional modules. You'll carry out independent research into a theme or issue relating to media and public relations for your dissertation.
Part-time students take 80 credits of compulsory modules in year one and 100 credits (40 credits optional modules and the 60 credits research dissertation) in year two.
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Module information is intended to provide an example of what you will study.
Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
Optional modules availability
Some courses have optional modules. Student demand for optional modules may affect availability.
To find out more please see our terms and conditions.
|Media and Promotional Cultures||20|
|Methodologies: Researching Media, Culture & Society||20|
|Strategies and Management in PR||20|
|Theoretical Approaches to PR||20|
|Dissertation for MA Media and Public Relations||60|
How you'll learn
You'll be taught using a range of methods, including:
- online learning materials
- online discussion groups
You're expected to work independently and in groups. You'll:
- read widely
- participate actively in discussions
- develop topics for investigation based on advice from tutors
Depending on your modules, you'll be assessed through a combination of:
- Case study
- Computer assessment
- Oral presentation
- Research proposal
- Written exercise
Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:
Throughout your studies, you’ll have access to support from:
- our University Student Services Team
You'll also be assigned an academic member of staff. They will be your personal tutor throughout your time with us. They can help with academic and personal issues.
Quality and ranking
All professional accreditations are reviewed regularly by their professional body
From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK
Most of the teaching and learning on this course will take place online or in the Armstrong building.
The Armstrong building has been redeveloped to provide spaces that create the appropriate environment for the delivery of high-quality teaching, learning and research. It includes:
- lecture theatres
- seminar rooms
- PC clusters
- student lounges
Fees and funding
Tuition fees for 2022 entry (per year)
If your studies last longer than one year, your tuition fee may increase in line with inflation.
Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.
EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.
If you are unsure of your fee status, check out the latest guidance here.
We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information.
What you're paying for
Tuition fees include the costs of:
- tuition (or supervision)
- library access
Some of our degrees involve additional costs which are not covered by your tuition fees.
Find out more about:
- additional costs
- living costs
- tuition fees, including how to pay them and available discounts
If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.
For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.
Search for funding
Find funding available for your course
The entrance requirements below apply to 2022 entry.
Qualifications from outside the UK
English Language requirements
How to apply
Using the application portal
The applicant portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.
You can choose to start your application, save your details and come back to complete it later.
If you’re ready, you can select Apply Online and you’ll be taken directly to the applicant portal.
Alternatively you can find out more about applying on our applications and offers pages.
Open days and events
You'll have a number of opportunities to meet us throughout the year including:
- campus tours
- on-campus open days
- virtual open days
We regularly travel overseas to meet with students interested in studying at Newcastle University.
Get in touch
Questions about this course?
If you have specific questions about this course you can contact:
Our experienced professional teaching team includes colleagues with international background and a variety of experience in the PR and communication industry.
Each year, we host exclusive MAsterclasses with expert speakers, including Stephen Waddington who is:
• our Visiting Professor of PR Practice
• past President of the CIPR
• author of several of the set textbooks
• former Chief Engagement Officer at Ketchum, one of the world's leading PR consultancies.
For more general enquiries you could also complete our online enquiry form.
Our Ncl chatbot might be able to give you an answer straight away. If not, it’ll direct you to someone who can help.
You'll find our Ncl chatbot in the bottom right of this page.
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