ACE8109 : Agri-Food Economics and Marketing
- Offered for Year: 2018/19
- Module Leader(s): Dr Diogo Monjardino De Souza Monteiro
- Owning School: Natural and Environmental Sciences
- Teaching Location: Newcastle City Campus
Semesters
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
Aims
This module introduced students to the basic principles of economics informing consumer, business and markets. The course schedule has two main sections. In the first section students will be introduced to the principles of economics analysis, focusing on consumer demand, supply and markets. Also in this section will have a brief introduction to non-competitive markets, which is the basis for the marketing model. Then in the second part of the course will cover applications of the principles to food marketing decisions. Specifically this section covers the following topics: private and public standards (organic and GAPs), brands and labels, food quality marketing,
Aims
This module aims to provide students with:
a) An understanding of the economic foundations of consumer demand
b) An appreciation of the determinants of food supply
c) An understanding of markets and of conditions on which markets fail
d) An ability to apply the principles and understand food quality standards and quality assurance
e) Brands and food quality labels
Outline Of Syllabus
The illustrative outline syllabus is:
1. Economic principles of agro-food markets:
1.1 Consumer demand
1.2 Food supply
1.3 Competitive markets
2. Market distortions (Monopolies, oligopolies and their impact of food markets)
3. Applications
3.1 Food quality and marketing
3.2 Branding and marketing communication in food markets
3.3 Private and public food standards
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 4 | 3:00 | 12:00 | Lectures on core module material by teaching staff and visiting speakers |
| Guided Independent Study | Assessment preparation and completion | 1 | 10:00 | 10:00 | Preparation for essay assessment |
| Guided Independent Study | Assessment preparation and completion | 1 | 10:00 | 10:00 | Exam revision and completion. |
| Guided Independent Study | Directed research and reading | 1 | 25:00 | 25:00 | Lecture preparation |
| Scheduled Learning And Teaching Activities | Workshops | 2 | 2:00 | 4:00 | Case study session or visit to an invited speaker on one of the topics covered |
| Guided Independent Study | Independent study | 1 | 39:00 | 39:00 | Lecture follow-up and reading materials beyond taught materials |
| Total | 100:00 |
Teaching Rationale And Relationship
Lectures will deliver the core knowledge based material to achieve the learning outcomes 1-7 above. Students will be provided with directed reading prior to each lecture to facilitate in-class group discussion where appropriate, and context to guest speakers. Attendance, oral contributions within class discussions will facilitate written and oral communication skills.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exams
| Description | Length | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|---|
| Written Examination | 120 | 2 | A | 70 | Exam based on material presented in class, 2 answers out of 4. |
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Essay | 2 | M | 30 | Students will have to write an essay based on a topic proposed by the instructor (1000 word max). |
Assessment Rationale And Relationship
The two assessment formats are designed to assist, enhance and promote analytical and critical skills. The essay provides students with the opportunity to analyse and critique and agri-food issue (according to a brief provided by the instructor). The exam is designed to test students aprehension of the theoretical material in this module.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- ACE8109's Timetable