FMS8356 : Exhibition Cultures (Inactive)
- Inactive for Year: 2024/25
- Module Leader(s): Dr Dunja Fehimovic
- Lecturer: Dr Lydia Wu, Dr Shiro Yoshioka
- Other Staff: Mr Jonny Tull, Mr Christopher Wallers
- Owning School: Modern Languages
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 1 Credit Value: | 20 |
| ECTS Credits: | 10.0 |
| European Credit Transfer System | |
Aims
This module will introduce students to the exhibition sector. The module is divided into two parts: the first offers an academic overview considering the social, historical and technological issues related to film exhibition; the second focuses on the practices and skills needed to programme and market a successful film festival using specific case studies. The course will cover film research, programming and booking of films, education work, marketing, press and publicity and elements of
film distribution. Assessment will be in the form of an outline for a four-day film festival together with a 1000-word essay
analysing the rationale behind the programme, or a 3500-word essay.
An outline syllabus may include the following:
Week 1: Introduction to the module
Week 2: Audience & Exhibition
Week 3: Film Branding – case study Studio Ghibli
Week 4: Film Festivals
Week 5: Birds' Eye View
Week 6: Berwick Film and Media Arts Festival
Week 7: Programming Independent Cinema
Week 8: Marketing Independent Cinema
Week 9: Case Study: Microplex and Multiplex: Exhibition in Newcastle
Week 10: Engagement and Outreach
Week 11: Project Workshop
Outline Of Syllabus
This module will introduce students to the exhibition sector, from an academic and industrial point of view. We explore the social, historical and technological issues related to film exhibition as well as the practices and skills needed to programme and market a successful independent cinema using specific case studies. The course will cover film research, programming and booking of films, education work, marketing, press and publicity and elements of film distribution.
An outline syllabus may include the following:
Week 1: Introduction to the module: Audience & Exhibition
Week 2: Film Exhibition - Historical Perspectives
Week 3: Film Festivals
Week 4: Birds' Eye View
Week 5: Berwick Film and Media Arts Festival
Week 6: Programming and Marketing Independent Cinema
Week 7: Microplex and Multiplex: Exhibition in Newcastle
Week 8: Grassroots volunteer-run film organisations: Star and Shadow
Week 9: Project Workshop
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Structured Guided Learning | Lecture materials | 6 | 1:00 | 6:00 | Non-synchronous lecture materials on VLE to inc pre-recorded lecture presentation to accomp learning |
| Guided Independent Study | Assessment preparation and completion | 1 | 50:00 | 50:00 | Preparation and completion of all summative and formative assessments. |
| Guided Independent Study | Directed research and reading | 33 | 1:00 | 33:00 | Guided preparation for in-person seminar activities: reading, research, viewing, prep activities |
| Scheduled Learning And Teaching Activities | Small group teaching | 2 | 1:00 | 2:00 | Individual or small group supervision to support students with their projects/essays. |
| Scheduled Learning And Teaching Activities | Small group teaching | 11 | 2:00 | 22:00 | Present in Person |
| Scheduled Learning And Teaching Activities | Drop-in/surgery | 2 | 1:00 | 2:00 | Assessment surgery appointments, present-in-person or online as necessary/preferred by student. |
| Guided Independent Study | Independent study | 1 | 85:00 | 85:00 | N/A |
| Total | 200:00 |
Teaching Rationale And Relationship
The learning hours on this module have been distributed as follows:
Scheduled Learning and Teaching Activities: 22 in-person small group teaching seminars, or 1 x 2-hour scheduled seminar per week. These in-person live seminars can migrate online without undue disruption, if necessary. Student-led small group discussion aims to explore each topic in-depth and give students a space in which they can share their ideas and benefit from peer feedback as well as guidance from seminar leader. Students will also have access to 2 hours of assessment surgery, in the form of individual or small group appointments, and 2 hours of project or essay supervision (in small groups) where they can test their ideas and get informal feedback in advance of the project workshop and assessment preparation.
Structured Guided Learning: 6 hours’ worth of lecture-style materials that introduce the main topics for the module. These non-synchronous guided learning materials and activities offer a context for the topic, examples to be explored and discussed (via a discussion board, for example), and raises the key issues for debate during seminars.
Guided Independent Study: 33 hours’ worth of guided learning activities that include film viewing, reading or other research tasks, preparation of seminar activities (individually or in groups). Students are expected to work independently on these activities, but they are set by seminar leaders with guidance.
The remainder of the hours assigned to this module will be spend preparing the assessment tasks and carrying out independent study, during which students are expected to use the learning materials, skills and feedback provided as a springboard from which to develop their own ideas and skills as independent scholars.
The different types of learning activities work together in combination with one another to build progressively the skill set and methodological knowledge/capacities required to put together a film festival and reflective essay, or to produce an academic essay on an aspect of film exhibition.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Written exercise | 1 | M | 100 | Students to choose from: EITHER A project presenting a four-day film festival (70%) and a 1000-word reflective essay (30%). OR: A 3500-word essay on a relevant topic to be agreed with the module leader. |
Assessment Rationale And Relationship
To enable students to focus on either the practical or the theoretical side of the module for their assessment, two options for assessment are offered. Each option is worth 100% of the overall module mark.
Option 1
This option is in two parts; students must complete A and B.
A. A festival project (70%).
Students must produce the following:
• A 4-day festival programme including educational, repertory and special event strands.
• A detailed marketing campaign for your programme, which should include a sample press release, details of any special offers, and one competition. This will take into account different media, including print, web and broadcast.
• A detailed budget for the programme.
Students are required to apply the concepts discussed during the module to demonstrate their knowledge of the cultural exhibition sector as well as the importance of financial and marketing considerations. They will have the opportunity to present their ideas and receive informal feedback during a project workshop.
B. An essay of 1000 words (30%).
The essay will require students to articulate their programming and marketing choices clearly and to justify them within the specific context (institutional, geographical, social, etc) of their festival.
Option 2
A 3500-word essay engaging with historical and/or theoretical issues relating to film exhibition. Students will determine their own essay question but must agree this with the module leader. NB: have the opportunity to present their ideas and receive informal feedback during an essay workshop.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- FMS8356's Timetable