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NBS8061 : Managing Across Cultures

  • Offered for Year: 2022/23
  • Module Leader(s): Dr Faten Baddar Alhusan
  • Demonstrator: Dr Komal Kalra
  • Lecturer: Dr Ana Lopes
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
ECTS Credits: 5.0


• To provide an overview of cross-cultural management issues in social sciences, particularly at individual, group and organisational levels and in a global work context including understanding their relevance for international business.
• To enable students to undertake formal analysis of cross-cultural issues and problems and encourage them to critically evaluate various assumptions about international management practice.
• To encourage students to critically analyse how cross-cultural issues become prominent in international business and why they can’t be always followed and/or adopted by employing economic rationality.

Outline Of Syllabus

Indicative Outline Of Syllabus

1. What is culture: perspectives and definitions
2. Types and dimensions of culture: An exploration of the link between national, regional, industry and organisational cultures.
3. Cultural differences: experiences and management at the level of individuals
4. Culture, language and communication in multicultural teams and organisations
5. Link between culture and ethics in the practices of organisations operating international contexts

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion132:0032:00N/A
Scheduled Learning And Teaching ActivitiesLecture81:008:00PiP Lectures (8 x 1-hour lectures)
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching42:008:00PiP Seminars (4 x 2-hours seminars)
Guided Independent StudyIndependent study125:0025:00N/A
Scheduled Learning And Teaching ActivitiesModule talk21:002:00Online Live [2 x 1-hour Zoom or teams] - [Conceptual discussions; assessments talks; Drop-ins]
Jointly Taught With
Code Title
NBS8961Managing Across Cultures
Teaching Rationale And Relationship

The lectures provide the students with theoretical and practical knowledge. This is complemented by private independent study by the students. The seminars provide an opportunity for extended learning through exploration of cross-cultural differences within the student group to apply their knowledge into practice.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt1M205 minutes video - case analysis (Group Assignment)
Case study1A80Individual assignment - case analysis (1500 words)
Formative Assessments
Description Semester When Set Comment
Written exercise1MStudents prepare notes on case study for peer and tutor discussion during seminars to scaffold learning for the final assessment.
Assessment Rationale And Relationship

The assessments allow the students to demonstrate their detailed understanding of the subject and learn to apply concepts to live situations.

The group presentation assessment allows the students to work in groups and produce a tangible outcome (a 5 minutes presentation video). It also provides formative feedback on the assessment case study. This feedback feeds into the individual assessment i.e. the case study analysis.

Reading Lists