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NBS8496 : Digital Transformation

  • Offered for Year: 2024/25
  • Module Leader(s): Dr Rebecca Casey
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus

Your programme is made up of credits, the total differs on programme to programme.

Semester 1 Credit Value: 10
ECTS Credits: 5.0
European Credit Transfer System


Digital technologies are transforming the ways that organisations do business. This module develops an understanding of how developments in information systems (IS), internet-based innovations, artificial intelligence and other technologies are changing business models and growth strategies of organisations. Through this understanding you will learn a value-led approach to the transformation opportunities and challenges created by digital technologies and innovations.

The module explores the impact of digital transformation on people, processes and systems. You will consider current trends of technology development such as low code tools and how these can lead to a more democratised approach to transformation. The focus of the module is on how managers can adopt a value driven approach, making use of contemporary techniques in design thinking, user research and project management to lead effective transformation and build the capabilities required to realise digital value.

Outline Of Syllabus

Indicitive outline (subject to change)

Digital transformation: key trends, people, process and technology;
Identifying and prioritising opportunities for digital transformation;
Leading transformation and change to realise digital value;
Sustaining competitive advantage – building dynamic capabilities for realising digital value.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion130:0030:00Research case, apply concepts and tools to prepare management report
Scheduled Learning And Teaching ActivitiesLecture92:0018:00Classes will be delivered present in person in a workshop format applying learning to real cases
Structured Guided LearningLecture materials90:406:00Pre-recorded materials accompanied by Faculty led interaction with learner group
Guided Independent StudyDirected research and reading130:0030:00Refer to reading list
Scheduled Learning And Teaching ActivitiesDrop-in/surgery13:003:00Pre-assessment clinic to discuss drafts of summative assessment report
Guided Independent StudyIndependent study113:0013:00Reviewing and absorbing asynchronous learning materials
Teaching Rationale And Relationship

Lectures supplement student reading to provide both theoretical and practical knowledge. In-class discussions and activities enable students to develop their understanding through mutual learning.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt2M100Produce a management report and pitchdeck.
Formative Assessments

Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.

Description Semester When Set Comment
Written exercise2MStudents develop draft elements of their individual report for discussion with module leader
Prob solv exercises2MFormative assessment built into workshops and student-led group activities
Assessment Rationale And Relationship

Lectures, readings and class discussions / activities are designed to help you identify an opportunity for digital transformation to achieve impact in a host/partner organisation. You will be supported to follow a discovery process to scope out and plan a digital transformation project. You may have the option to develop your project further through the management consultancy and/or individual project modules.

The assessment evaluates you individually to assess how well you have developed both your factual understanding of the topic and skills in applying your knowledge.

Resit is by resubmission of a revised report.

Reading Lists