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NBS8496 : Digital Business

  • Offered for Year: 2022/23
  • Module Leader(s): Dr Rebecca Casey
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 2 Credit Value: 10
ECTS Credits: 5.0


Digital technologies are transforming the ways that organisations do business. This module develops an understanding of how developments in information systems (IS), internet-based innovations and mobile communications technologies are leading to changes in the economic contexts, business models and growth strategies of organisations. Through this understanding students learn how to approach the strategic opportunities and challenges that digital technologies present to managers trying to lead and adapt organisations to a world increasingly dominated by digital business.

The module explores the impact of digital technology on business in a range of important scenarios. We consider current trends and forecasts of technology development and how they will lead to further disruption and transformation. The focus of the module is on how managers and leaders respond by developing strategy; leading transformation and change and building the capabilities required to compete in the digital world.

Outline Of Syllabus

Digital transformation: key scenarios and trends
Identifying and prioritising opportunities for digital transformation
Leading transformation and change to deliver value from digital business
Crafting strategy for the digital business
Leadership in a digital business
Sustaining competitive advantage – building dynamic capabilities for the digital business

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion130:0030:00Research case, apply concepts and prepare management report
Scheduled Learning And Teaching ActivitiesLecture92:0018:00Classes will be delivered present in person in a workshop format applying learning to real cases
Structured Guided LearningLecture materials90:406:00Pre-recorded materials accompanied by Faculty led interaction with learner group
Guided Independent StudyDirected research and reading130:0030:00Refer to reading list
Scheduled Learning And Teaching ActivitiesDrop-in/surgery13:003:00Pre-assessment clinic to discuss drafts of summative assessment report
Guided Independent StudyIndependent study113:0013:00Reviewing and absorbing asynchronous learning materials
Teaching Rationale And Relationship

Lectures supplement student reading to provide both theoretical and practical knowledge. In class discussions and activities enable students to develop their understanding through mutual learning.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt2M100Produce a management report in PowerPoint format with recorded voice over.
Formative Assessments
Description Semester When Set Comment
Written exercise2MStudents develop draft elements of their individual report for discussion with module leader
Prob solv exercises2MFormative assessment built into workshops and student-led group activities
Assessment Rationale And Relationship

Lectures, readings and class discussions / activities are designed to help students develop the understanding and analytical skills needed to complete the assessment. The assessment then tests the students individually to assess how well they have developed both their factual understanding of the topic and their skills in applying their knowledge. Resit is by resubmission of a revised report.

Reading Lists