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ACE2067 : Agribusiness & Management Simulation

  • Offered for Year: 2020/21
  • Module Leader(s): Mr Karl Christensen
  • Lecturer: Mr Simon Parker
  • Owning School: Natural and Environmental Sciences
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


This module aims to stimulate students' interest in advanced integrated management concepts, including Corporate Strategy Formulation, Interpreting Corporate and management accounts, Operations Management, Human Relations Management, Marketing and Supply Chain Management, and their practical application using management and corporate accounts to inform decision making within a business simulation exercise. Students will work in groups developing appropriate transferable skills through the business simulation exercise, in order to facilitate student career development in management.

Outline Of Syllabus

Managing Business Strategy
*Alignment of financial accounts, internal business processes, human resources to customer, shareholder value.
*Linking strategies to operations, resource allocation, initiatives, & plans.
*Supply Chain Integration and Development
Current issues in supply chain development, including collaboration, integration, and logistics
Communication Skills:
Development of presentation skills to provide a team based account (in Annual General Meeting format) of management of the simulation business, during a defined period of tenure.
Team-working Skills:
*Principles of team-working
*Psychometric testing and profiling for working in teams
Integrated Management Simulation:
*Applied integrated decision making in production, marketing, finance, staffing, to develop value of a manufacturing business in a competitive market.
*Team work over a defined period of tenure.
*Integration of concepts, strategies, systems
Financial Management:
*Interpretation and development of both management and corporate accounts.
*Identification and interpretation of parameters of financial performance and status using team generated management accounts. (Budgetary Control)
*Debt and equity funding
Inter-personal Skills:
*Negotiation and collaboration
*Time management
*Peer assessment

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture52:0010:00Supply chain management principles
Guided Independent StudyAssessment preparation and completion36:0018:00Preparation for the presentation of the annual reports and the AGM
Guided Independent StudyAssessment preparation and completion12:002:00Students reflect upon peer and own performance to prepare for on-line peer assessment
Scheduled Learning And Teaching ActivitiesLecture32:006:00N/A
Guided Independent StudyAssessment preparation and completion114:0014:00Exam (computer -based) and preparation
Scheduled Learning And Teaching ActivitiesSmall group teaching13:003:00Seminar
Scheduled Learning And Teaching ActivitiesSmall group teaching52:0010:00Students work in teams to submit decisions focused on one managerial function and recieve feedback
Scheduled Learning And Teaching ActivitiesSmall group teaching112:0022:00Students work in groups to prepare decisions about the management of a virtual company
Guided Independent StudyReflective learning activity72:0014:00Groupwork analysing feedback from previous decisions and preparing for the next set of decisions
Guided Independent StudyReflective learning activity44:0016:00Students work in groups preparing management accounts to aid decision making for business simulation
Guided Independent StudyStudent-led group activity84:0032:00Students assimilate feedback from simulation and independently prepare next decisions
Guided Independent StudyIndependent study54:0020:00Students reflect upon the impact of changing multiple parameters via simulation feedback
Guided Independent StudyIndependent study121:0021:00General course related reading
Guided Independent StudyIndependent study110:0010:00Writing up lecture notes
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time12:002:00On-line peer assessment using WebPA
Teaching Rationale And Relationship

The module will use lectures and small group teaching drawing on case studies to illustrate approaches taken by managers to resolve complex issues/problems in actual business situations.

A competitive business simulation is used to develop business analytical skills (e.g. management accounting), self awareness, and teamworking skills, as well as providing a virtual framework upon which, students practise and evaluate their integrated management capabilities. By working together in groups to compete with each other in the business simulation, the students learn the value of acquiring business intelligence, and the necessity to become familiar with the factors affecting the performance of a business, and how that appears and is measured in standard accounting practices. The regular nature of the scheduled decisions with planned periods of feedback and reflection encourage an acute awareness of the limits of students' own skills and those of others, and the methods available to optimise these resources to maximise the output and results of their endeavours.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
PC Examination601A30N/A
Other Assessment
Description Semester When Set Percentage Comment
Portfolio1M70Presentation to Board (15 mins) 1st ann rpt (min 500 wds) 2nd ann rpt (min 500 wds) 3rd ann rpt (min 500 wds) final share value
Assessment Rationale And Relationship

The Integrated Management Simulation is assessed through the submission of a portfolio of work containing:

-The oral presentation at the AGM to their peer group, presenting the rationale behind the decisions they have made whilst in charge of their virtual company. This is designed to develop and test students' oral and presentation skills in a live environment, the use of a video of their own presentation, available by Dropbox in conjunction with the assessment panel mark, promotes reflection and deeper self awareness of presentation/communication skills;

-Three written Annual Reports provide an opportunity to demonstrate deeper understanding of the integrated nature of business management and assess the students' ability to reflect and record team based activities and performance;

-The final share value.

All the portfolio of assessed work will be covered by peer review facilitated via WebPA which allows the group marks to be fairly adjusted, if necessary, according to an individual's contribution to the groupwork.

The examination is designed to test the students understanding of principles of supply chain and business management encountered during the business simulation

Reading Lists