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Module

BUS2011 : Business Enterprise

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Victoria Mountford-Brown
  • Lecturer: Ms Wendy Parvin
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

The module provides an experiential introduction to enterprise, entrepreneurship and intrepreneurship and focuses on the theoretical and practical exploration of concepts of creativity, innovation and value creation. Business Enterprise aims to provide students with:

•       Experience of developing and validating a business idea to proof of concept/launch stage;
•       Developed awareness of business and value creation;
•       Knowledge of the value and utility of enterprising behaviours, skills and attributes in all graduate careers;
•       Insights into personal and business growth strategies.

Students will be supported to develop personal goals and reflective practise throughout the module through completion of weekly reflective blogs and personal project research to develop a portfolio of evidence around a framework of enterprising behaviours.

In teams, students will develop effective working practises and work collaboratively to ideate and validate an idea throughout structured workshops and group project work and showcase the development of this concept through assessment activities.

This module requires students to develop an enterprising mindset and to engage effectively in the practical projects that this module involves, therefore we ask students selecting this module to bear this in mind as lack of attendance and disengagement in sessions will result in poor marks.

Outline Of Syllabus

The module provides students with an opportunity to work in a team and to learn how to develop ideas, test feasibility and validate solutions through a mix of structured session topics; interactive activities and independent research.

Sessions will cover topics such as:

•       Becoming entrepreneurial
•       Effectuation and The Push Method
•       Reflective and professional practise
•       Global future trends
•       Creating social value
•       Creative Thinking & Problem Solving
•       Ideation and Business Modelling
•       Marketing & Selling Strategies
•       Idea Validation & Market Research
•       Funding & Finance
•       Legal Issues: Insurance(s) & intellectual Property
•       Market Trends, Entrepreneurial & Digital Marketing
•       CSR & Responsible Business Management
•       Persuasive Business Pitching
•       Reflective Writing; Theory and Practice

Students will apply academic learning to practical (self- and business development) projects and are expected to actively engage in group work; as well as reflect on their growth and leadership capabilities.

Teaching Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Assessment Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Reading Lists

Timetable