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BUS3019 : The Representation of Management and Organisation in Popular Culture

  • Offered for Year: 2021/22
  • Module Leader(s): Dr Paul Richter
  • Owning School: Newcastle University Business School
  • Teaching Location: Newcastle City Campus
Semester 2 Credit Value: 10
ECTS Credits: 5.0


In a society defined and patterned by multiple discourses on ‘how to organise’, the media represents perhaps the most influential voice of all. Individually held perceptions and expectations of organization and work, and our own likely (and hoped for) roles in them (and our resistance to them) are greatly influenced by media content such as film and television however they are delivered. The media offers us insights into organisations, but only from particular and often limited perspectives. The importance of the perceptions and expectations subsequently encouraged, lies in the fact that, once established, they are then able to influence how organisations (and ultimately society) are themselves patterned. Our expectations of the organisations we become a part of will ultimately help to shape them.

This module seeks to raise awareness among students of management/organization of how certain theorists have emphasized the influence of media/culture over representations, and therefore understandings of and expectations for, management and organisation. It also seeks to develop the abilities of students to be critical analysts, an aptitude which is in high demand by today’s employers and social organizations.

Outline Of Syllabus

The syllabus will cover a range of themes including: introducing Culture; Representing Organisation/Management in Popular Culture; Critical (e.g. Marxist; Feminist) approaches to Popular Culture; Semiotic and Discursive analytical approaches to cultural texts; Entrepreneurship and Popular culture; Representation of Organisation in children's stories; Representation of professional workplaces in TV drama; Representations of future organisation; Hollywood representations of female business people.

There will also be space for preparing students for the module assessment.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture91:009:00planned as present in person
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Structured Guided LearningLecture materials31:003:00pre-recorded lecture materials
Guided Independent StudyDirected research and reading133:0033:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching31:003:00planned as present in person
Structured Guided LearningStructured non-synchronous discussion20:301:00discussion boards and other activities
Guided Independent StudyIndependent study119:0019:00N/A
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time21:002:00N/A
Teaching Rationale And Relationship

The non-synchronous lecture materials will set out some of the key ideas and concepts that underpin the module’s knowledge outcomes.

Synchronous activities, which are planned to take place mostly present-in-person, will seek to develop the key learning from the lecture materials through interactive activities (included small group-based activity), providing students with the opportunity to consider and discuss the module's learning points and ask questions about the module material and assessment. Guest speakers with specific research expertise in relation to the module's core topics will contribute to the module dependant upon their availability. These synchronous activities are designed to support students in achieving the module’s skill (as well as knowledge) outcomes.

The module will also incorporate structured non-synchronous activities (for example discussion boards) designed to supplement the synchronous activity. Students will also be expected to broaden their knowledge of the module's debates through engaging with the wider reading list.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report2M1002,000 words.
Formative Assessments
Description Semester When Set Comment
Oral Presentation1Mwhich involves individual and small group evaluation of summative assessment exemplars
Assessment Rationale And Relationship

The assignment will test the students ability to structure and present a theoretically based analysis, and test the student's broader knowledge of the techniques and approaches taught on the module.

Reading Lists