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MCH2010 : Online User Experience (Inactive)

  • Inactive for Year: 2022/23
  • Module Leader(s): Mr Chris Falzon
  • Owning School: Arts & Cultures
  • Teaching Location: Newcastle City Campus
Semester 1 Credit Value: 20
ECTS Credits: 10.0


To instill an understanding of the grounding principles of user experience research practice.
To consider and assess the suitability and effectiveness of various forms of online information.
To practice analysis techniques to produce an enhanced user experience for existing content.
To assist students in developing skills in researching, analytical report writing and professional communication.

Drawing on the disciplines of journalism, graphic design, psychology and usability research, this practical, hands-on module will develop your understanding of a user’s engagement and interaction with online content. It will introduce you to the concepts of User Testing, Prototyping and Information Architecture Analysis. The end goal is to highlight and give you practical experience of techniques to improve the experience of readers (users) by the adaption of online content.

Building on the practical foundation and skillset acquired from the stage 1 Introduction to Multimedia Technology module (MCH1031/1037), this syllabus will extend existing knowledge of basic content generation to incorporate a practical framework to analyse the effectiveness of presented content.

Although online content is integral to this module, students are not expected to generate new content for this module but to analyse and test how existing content is being engaged with, produce a detailed analytical report to recommend amendments that will enhance the user experience, and to create a prototype that will demonstrate its effectiveness.

Student assessment is through an individual three-week study into the effectiveness of a website or specific online feature and the production of a 2000-word analytical report.

Outline Of Syllabus

Introducing the notion of User Experience (UX).
UX examples of good practice.
Setting up an analytical framework.
Exploring the psychology of user interactions.
Analytical and practical methods to explore effectiveness of design.
The shifting paradigms of user experience.
Practical testing and research considerations.
Experimental reporting conventions.
Statistical validation of a hypothesis.
Outlining recommendations in a report.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture101:0010:00N/A
Guided Independent StudyAssessment preparation and completion150:0050:00N/A
Guided Independent StudyDirected research and reading122:0024:00Selective research/reading as directed by academic staff.
Scheduled Learning And Teaching ActivitiesSmall group teaching23:006:00Review sessions to receive individual feedback on analysis techniques.
Guided Independent StudySkills practice150:0050:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops102:0020:00Practical engagement with user experience analysis
Guided Independent StudyIndependent study140:0040:00N/A
Teaching Rationale And Relationship

The module will be taught through a combination of lecture (LO 1-4) and Workshops to practice the core skills (LO 5-8) and how they relate to the theory. The Small group teaching sessions in the third and seventh week will provide relevant and timely feedback on specific practical task-based activities in preparation for the assessment activity that will assess all the Learning Outcomes (LO 1-8).

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Practical/lab report1M1002000-word analytical report plus evidence of user-testing and prototyping
Formative Assessments
Description Semester When Set Comment
Written exercise1MAnalysis task set in week 3
Written exercise1MAnalysis Report task set in week 7
Assessment Rationale And Relationship

The formative assessment components are designed to both test knowledge and understanding of core concepts and definitions integral to the Learning outcomes (LO 1-4) as well as provide two opportunities for students to practice their practical skills in method selection, prototyping, analysis and reporting (LO 5-8). The Practical/Lab report at the end of this process, along with its associated coursework will provide a succinct means to measure the effectiveness of the student’s application and understanding of all the Learning Outcomes and to build upon the formative feedback received earlier.

Reading Lists