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Module

MCH3001 : Magazine Publishing

  • Offered for Year: 2022/23
  • Module Leader(s): Mr Phil Cullen
  • Owning School: Arts & Cultures
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 20
ECTS Credits: 10.0

Aims

This module aims to introduce students to the professional world of print publishing and provides an insight into all aspects of the process, both creatively and from a business perspective. The module will provide experience on a ‘live’ working title and students will work in teams to complete the tasks for the magazine and its launch.

The module aims to provide the opportunity for students to relate knowledge, understanding and skills gained in other modules and apply it to work on a magazine which will be read by prospective undergraduates. This is also a magazine which will be looked at by parents, but also by members of the existing student cohort.

Outline Of Syllabus

The module will be taught in four interwoven strands:
Strand 1: An overview of the magazine market and the way an individual publication fits into the market and addresses a target readership.
Strand 2: The management, organisation and running of a magazine.
Strand 3: Writing content for magazines – consumer and corporate.
Strand 4: An introduction to magazine design including theory and practical.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture111:0011:00Delivered on campus.
Guided Independent StudyAssessment preparation and completion1145:00145:00Guided activity towards assessments
Scheduled Learning And Teaching ActivitiesPractical112:0022:00Putting learning into practice in content production, design and editing. On campus.
Structured Guided LearningStructured research and reading activities112:0022:00Online research materials, examples, readings and broadcasts on topics addressed in weekly teaching.
Total200:00
Teaching Rationale And Relationship

Students produce a printed publication containing coordinated stories, articles, features and associated advertising elements with teaching of creative, design and writing techniques, its association to the magazine industry and adverting practice feeding in to this learning as appropriate.

The reflective assessment is designed to allow students to demonstrate collective creativity, sense the importance of magazine content elements and to reflect on their own learning.

Learning and teaching supports students through iterative and informed assessment, which guides the learning experience.

In addition to the formative assessment, student-led practical work and small-group teaching is structured to feedback and feed-forward personal learning through the sharing of content with peers.

The combination of all these activities allows for students to negotiate their project plans within their allocated groups and provides valuable student autonomy in the formation of team relationships and the building of professional motivation essential for successful completion of their magazines.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report1A251000-1250-word Reflective Report
Design/Creative proj1A75Group Project Work. Production of a full 16-page magazine.
Formative Assessments
Description Semester When Set Comment
Oral Presentation1MCollaborative presentation. Creative pitch of magazine content and financial model.
Assessment Rationale And Relationship

The formative group pitch presentation assessment is a convenient way to assess the theoretical understanding of the magazine industry, the difficulties of team project work and the professional delivery of a team presentation under time-constraint as required by industry.

The group project work enables the application of subject knowledge and skills in providing appropriate content and the practical implementation to be assessed. The successful completion of the end-product (the magazine) provides the means to assess problem-solving skills through choices made in identifying and acquiring the skills needed.

The written reflective report provides a final opportunity for students to critically reflect and provide evidence that they have met the aims of the module and have understood the intended knowledge and skills outcomes.

Reading Lists

Timetable