MCH3077 : Digital Politics, Communication, and AI
- Offered for Year: 2025/26
- Module Leader(s): Dr Majid Khosravinik
- Lecturer: Dr David Bates
- Owning School: Arts & Cultures
- Teaching Location: Newcastle City Campus
Semesters
Your programme is made up of credits, the total differs on programme to programme.
| Semester 2 Credit Value: | 20 |
| ECTS Credits: | 10.0 |
| European Credit Transfer System | |
Aims
The module aims to:
- familiarise students with the key theoretical frameworks and current debates in digital politics, communication, and AI.
- provide an understanding of the impact of digital media and AI on politics and power.
- equip students with skills to undertake research in the field of politics of/in digital devices and platforms.
- engage students in a critical discussion of various theoretical models and their validity at both national and global level, especially in the context of the changing nature of technology and communication patterns that impact politics.
- provide an overview of interworking of media and democratic politics
- familiarise students with the processes of digital devices in political communication.
Outline Of Syllabus
Topics may include
Digital media and democratic politics
Digital Media, power and AI
Digital media and politics of identity
Digital media and discrimination
Digital media and populism
Politics of mediation technology and AI
Digital Democracy
New media politics and critique
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Structured Guided Learning | Lecture materials | 11 | 1:00 | 11:00 | Online non-synchronous - lecture material on Canvas |
| Guided Independent Study | Assessment preparation and completion | 1 | 52:00 | 52:00 | Independent study and development of Case Study |
| Guided Independent Study | Assessment preparation and completion | 1 | 50:00 | 50:00 | Independent study and development of Essay |
| Guided Independent Study | Directed research and reading | 1 | 65:00 | 65:00 | Short tasks designed to bolster knowledge of lecture materials and build towards assessments |
| Scheduled Learning And Teaching Activities | Small group teaching | 11 | 1:00 | 11:00 | On-campus. Seminar format - discussion of pre-circulated tasks. |
| Scheduled Learning And Teaching Activities | Workshops | 11 | 1:00 | 11:00 | On-campus workshops. All students in the same single session per week. |
| Total | 200:00 |
Jointly Taught With
| Code | Title |
|---|---|
| MCH8177 | Digital Politics, Communication, and AI |
Teaching Rationale And Relationship
The module examines the practices of (digital) media and power in contemporary society and introduces key theoretical and methodological approaches for the study of production, distribution and consumption of political discourses. It uses weekly lectures to provide an initial guide to impart this knowledge. The sessions provide the basis through which advanced study designed to engage with the forefront of academic study can take place. Alongside the lectures, a weekly small group seminar provides opportunity to work on tasks in groups in addition to providing a space where students can engage in critical discussions and individual presentations.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Essay | 2 | A | 100 | 3,000-word essay |
Formative Assessments
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Written exercise | 2 | M | Formative essay plan, 1000 words |
Assessment Rationale And Relationship
The theoretical essay will allow students to demonstrate advanced analytical and critical skills and to develop their information literacy skills while exploring the relevant body of literature and practice their writing skills. They will demonstrate a thorough understanding of the chosen theoretical framework, its importance in developing a clear and coherent argument, as well as its limitations. It allows students to develop critical and evaluative skills and stress the importance of working to deadlines and goals.
The formative assignment takes the form of an essay plan which gives students an opportunity to develop and structure ideas for the theoretical essay, and tailor these in response to staff feedback.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- MCH3077's Timetable