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Module

MUS2195 : Music Enterprise

  • Offered for Year: 2021/22
  • Module Leader(s): Dr Jane Nolan
  • Owning School: Arts & Cultures
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

This module provides a basic knowledge of arts and music business practices and offers the opportunity to develop skills as preparation for future careers in music, in particular self managed and portfolio careers. In addition to gaining appropriate knowledge and developing skills through a lecture and speaker programme, the module provides the opportunity to practice those skills through putting on a music related event, working in small teams.

The first semester will provide key learning through a programme of lectures, supporting materials, workshops and activities, including talks by visiting speakers. Students will form teams and begin generating, researching and evaluating ideas for their events. The programme would normally include:
Working in music – perspectives provided by musicians and people working in a variety of roles within the music business
Entrepreneurship in a music context
Marketing and promotion
Finance and realising value
Team working and collaboration
Creative problem solving, idea generation, negotiation
Intellectual property and copyright, including royalty collection systems.

The second semester will be spent working in teams to plan and carry out an event, mentored by the module leader. This is supported by workshops, lectures, resources and activities concerning practical aspects such as presentation skills, risk assessment, an introduction to self-employment, tax and legal aspects.

Assessment will consist of an essay in semester 1, and a group presentation and reflective report in semester 2.In addition regular participation in the learning and teaching activities of the module and the team work associated with the events is deemed to be a crucial indicator of engagement with the module.

Outline Of Syllabus

The first semester will provide key learning materials, including lectures, supporting materials, workshops and activities, including talks by visiting speakers. Students will form teams and begin generating, researching and evaluating ideas for their events. The programme would normally include:

Working in music – perspectives provided by musicians and people working in a variety of roles within the music business
Entrepreneurship in a music context
Marketing and promotion
Finance and realising value
Team working and collaboration
Creative problem solving, idea generation, negotiation
Intellectual property and copyright, including royalty collection systems.

The second semester will be spent working in teams to plan and carry out an event, mentored by the module leader. This is supported by lectures, supporting materials, workshops and activities concerning practical aspects such as presentation skills, risk assessment, an introduction to self-employment,tax and legal aspects.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials100:305:00Pre-recorded learning materials (online, non-synchronous)
Scheduled Learning And Teaching ActivitiesLecture82:0016:00PIP (can be converted to online lecture materials if necessary)
Scheduled Learning And Teaching ActivitiesWorkshops82:0016:00Activities; skills practice; PIP (can be converted to online synchronous if necessary)
Guided Independent StudyProject work140:0040:00Team-working on project
Scheduled Learning And Teaching ActivitiesWorkshops22:004:00Synchronous online workshop
Scheduled Learning And Teaching ActivitiesDrop-in/surgery22:004:00Either present in person or on Zoom
Guided Independent StudyIndependent study1115:00115:00Directed research, reading, assessment prep
Total200:00
Teaching Rationale And Relationship

In semester 1 Learning and teaching resources including lectures, supporting materials, workshops and activities involving the module leader and visiting speakers from the music industry and arts organisations provide you with information about organisations in the professional world, and the practicalities of making a living through an involvement in music.

In semester 2 organising an event provides the practical hub of the students learning experience. Students will work in small teams generated from within the module to organise an event. This will facilitate problem based learning with students gaining practical insight and direct experience of organisation, negotiating, networking, public relations, marketing and budgeting

Assessment Methods

The format of resits will be determined by the Board of Examiners

Exams
Description Length Semester When Set Percentage Comment
Oral Presentation152A1010 minute group presentation with 5 minutes questions at the end
Other Assessment
Description Semester When Set Percentage Comment
Essay1A50Submission of essay (1800 words) to lecture content
Reflective log2A40Individual reflective report (1800 words)
Assessment Rationale And Relationship

Rationale and relationship of assessment methods to learning outcomes:
a) Essay reflects engagement with the course and critical awareness of enterprise and entrepreneurship within the context of music
b) Presentation demonstrates contribution to the event planning process; the reflective report demonstrates individual learning and report writing skills

In the event that there are public health issues relating to COVID19, then the event would have to be online, or in the event of lockdown, an alternative assessment would be set, to work as teams to create a fully worked up proposal for an event, rather than actually putting on an event. This would still be assessed through a presentation (made online) and a reflective report.

Reading Lists

Timetable