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Module

MUS2195 : Music Enterprise

  • Offered for Year: 2020/21
  • Module Leader(s): Dr Jane Nolan
  • Owning School: Arts & Cultures
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

This module provides a basic knowledge of arts and music business practices and offers the opportunity to develop skills as preparation for future careers in music, in particular self managed and portfolio careers. In addition to gaining appropriate knowledge and developing skills through a lecture and speaker programme, the module provides the opportunity to practice those skills through putting on a music related online event, working in small teams.

The first semester will provide key learning through a programme of lectures, supporting materials, workshops and activities, including talks by visiting speakers. Students will form teams and begin generating, researching and evaluating ideas for their events. The lecture programme would normally include:
Working in music – perspectives provided by musicians and people working in a variety of roles within the music business
Entrepreneurship in a music context
Marketing and promotion
Finance and realising value
Team working and collaboration
Creative problem solving, idea generation, negotiation
Intellectual property and copyright, including royalty collection systems.

Students will also research current developments in the use of online platforms for music events, hear from practitioners and consider the implications eg for practitioners, physical venues, financial sustainability.

The second semester will be spent working in teams to plan and carry out an online event, mentored by the module leader. This is supported by lectures, resources and activities concerning practical aspects such as presentation skills, risk assessment, contracts, invoice systems, accounts and taxation.

Assessment will consist of an essay in semester 1, and a group presentation and reflective report on the event in semester 2.In addition regular participation in the learning and teaching activities of the module and the team work associated with the events is deemed to be a crucial indicator of engagement with the module.

Outline Of Syllabus

The first semester will provide key learning materials, including lectures, supporting materials, workshops and activities, including talks by visiting speakers. Students will form teams and begin generating, researching and evaluating ideas for their events. The programme would normally include:

Working in music – perspectives provided by musicians and people working in a variety of roles within the music business
Entrepreneurship in a music context
Marketing and promotion
Finance and realising value
Team working and collaboration
Creative problem solving, idea generation, negotiation
Intellectual property and copyright, including royalty collection systems.

The second semester will be spent working in teams to plan and carry out an online event, mentored by the module leader. This is supported by lectures, supporting materials, workshops and activities concerning practical aspects such as presentation skills, risk assessment, contracts, invoice systems, accounts and taxation.

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials381:0038:00Pre-recorded lectures, learning materials, reading, research, discussion (online, non-synchronous)
Guided Independent StudyProject work140:0040:00Team-working on event (Online, non-synchronous).
Scheduled Learning And Teaching ActivitiesWorkshops82:0016:00Activities; skills practice; team discussions with ML to support work on event (online, synchronous)
Scheduled Learning And Teaching ActivitiesDrop-in/surgery21:002:00(online, synchronous)
Scheduled Learning And Teaching ActivitiesDrop-in/surgery40:302:001:1 tutorials video/audio by Zoom (online, synchronous).
Guided Independent StudyIndependent study1102:00102:00Directed research, reading, assessment prep (Online, non synchronous)
Total200:00
Jointly Taught With
Code Title
MUS3095Music Enterprise
Teaching Rationale And Relationship

In semester 1 Learning and teaching resources including lectures, supporting materials, workshops and activities involving the module leader and visiting speakers from the music industry and arts organisations provide you with information about organisations in the professional world, and the practicalities of making a living through an involvement in music.

In semester 2 organising an online event provides the practical hub of the students learning experience. Students will work in small teams generated from within the module to organise an online event. This will facilitate problem based learning with students gaining practical insight and direct experience of organisation, negotiating, networking, public relations, marketing, budgeting and accounting.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1A50Submission of essay (1800 words) to lecture content
Report2A10Group presentation
Reflective log2A40Individual reflective report (1800 words)
Assessment Rationale And Relationship

Rationale and relationship of assessment methods to learning outcomes:
a) Essay reflects engagement with the course and critical awareness of enterprise and entrepreneurship within the context of music
b) Presentation demonstrates contribution to the event planning process; the reflective report demonstrates individual learning and report writing skills

Reading Lists

Timetable