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Module

SPG8016 : Design, Innovation and Entrepreneurship in Science and Engineering

  • Offered for Year: 2020/21
  • Module Leader(s): Miss Katie Wray
  • Owning School: Engineering
  • Teaching Location: Newcastle City Campus
Semesters
Semester 2 Credit Value: 20
ECTS Credits: 10.0

Aims

To practice the process of ideation and opportunity development through forensic examination and testing of assumptions upon which business propositions are based. The module will use a scientific approach to the analysis of identifiable problems and will focus on refining and validating problems through planning and undertaking real market research (online methods) before moving forward. Once an opportunity has been evidenced, students will seek to propose a commercial or social model through which they can demonstrate potential viability.

This module will support students that wish to propose new ideas within an employment context (intrapreneurship) as well as to equip them with the foundation from which to jump off into widely available funding and support for well proven commercial propositions.

There are follow-on opportunities available through the University’s Start Up Programme in the Careers Service.

Outline Of Syllabus

The module will include:
The problem-opportunity development process
Critiquing and constructing project and business propositions
Market research and the forensic examination of assumptions
Finding customers
Market analysis
Formulating a commercial opportunity; funding and finance
Intellectual Property
Minimum Viable Product Challenge
Commercialisation workshop
Marketing: clarifying your proposition
Marketing: communications
Sales and selling
Peer to peer Pitching and presenting opportunities
Group coaching meetings

Teaching Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Assessment Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Reading Lists

Timetable