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Module

NCL2100 : Developing Enterprise, Entrepreneurship and Employability

  • Offered for Year: 2020/21
  • Module Leader(s): Miss Amelia Reeves
  • Demonstrator: Mrs Jenny Brady, Mr Gareth Trainer, Ms Laura Brown
  • Owning School: Academic Services
  • Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

This module allows students from any subject area to develop entrepreneurial and enterprising solutions to challenges set within the module. In a fast changing and highly competitive world all organisations need creative, enterprising and entrepreneurial people and so this module aims to enhance student employability by enabling them to develop these key attributes. Students taking this module should also see the link between the skills they develop for their employability and those for business start-up and self-employment.
•       To develop students’ enterprising behaviours, attributes and competencies which enhance employability through working in teams on complex, real life problems and challenges.
•       To provide inspiration and build confidence so students can tackle real life problems and create entrepreneurial solutions
•       To show that being enterprising and entrepreneurial is about making a difference, and making things happen in a variety of contexts.      
•       To create opportunities for experiential learning and assessing risk which aims to build confidence in handling the uncertain and rapidly changing employment landscape.
•       To offer opportunities to apply knowledge of theory and practice of key business functions to new venture creation ideas.
•       To enable students to evaluate the viability of solutions to problems and potential new ventures/products/services.
•       To allow students to develop an awareness of personal strengths and capabilities, and how complementary strengths are essential to team and organisational success.

Outline Of Syllabus

Semester 1 – Idea Development – this semester is spent identifying a real problem and spotting an opportunity to solve this problem. Ideation and development tools are utilised to progress the idea from creation to validation within the chosen market.
-       Problem identification
-       Innovation
-       Ideation
-       Validation / Testing
-       Market research
-       Customer segmentation and target market identification
Semester 2 – Business Development – this semester is spent developing the business model with a consideration of feasibility, viability and desirability.
-       Business model sustainability – cost / value / impact implications
-       Further primary and secondary market research
-       Intellectual property
-       Team dynamics
-       Marketing and Social Media
-       Pitching and Selling

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials181:0018:00Online lecture content delivery for relevant theory / learning
Guided Independent StudyAssessment preparation and completion351:0035:00Individual Essay and group assessment preparation for Venture Creation Presentation
Structured Guided LearningStructured research and reading activities181:0018:00Reflection on personal development
Scheduled Learning And Teaching ActivitiesSmall group teaching181:0018:00Meeting with student group and 1 more team to discuss practical exercises completed
Structured Guided LearningStructured research and reading activities181:0018:00Practical exercises to apply lecture learning to resources.
Scheduled Learning And Teaching ActivitiesDrop-in/surgery22:004:00Assessment Preparation Support
Guided Independent StudyIndependent study891:0089:00Reading texts from module Reading List + engagement in relevant learning activities
Total200:00
Teaching Rationale And Relationship

The module will use a varied range of teaching methods. It will provide highly participative opportunities for experiential learning and use flexible pedagogy to meet the learning and skills outcomes.
•       Non-synchronous online lectures: Provides the core theoretical content of the module with an outline of relevant developmental tools and techniques for further learning.
•       Non-synchronous online structured guided learning: Provides students with the opportunity to apply the teaching in the lecture materials to practical activities.
•       Synchronous Group Meetings: Provides an opportunity for peer learning as groups are required to discuss and critique the guided learning activities with a different team.
• Drop-in Surgery: Provides students with the opportunity to receive immediate feedback and support on their project/assessment ideas
• Assessment preparation and completion: The group assessment requires students to work collaboratively across their disciplines. This multi-disciplinary environment requires additional coordination and for students to complete group independent work.
• Reflective learning activity: As the module aims to enable reflection on personal development and strengths and weaknesses this element is regarded as an important individual developmental activity.
• Independent study: Students will be required to read independently on enterprise and entrepreneurship topics.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M40Two part critically reflective essay
Oral Examination2M60Group presentation with a Group Appendix
Formative Assessments
Description Semester When Set Comment
Reflective log1MAn opportunity to submit a sample of reflective writing of no more than 500 words to check progress and receive feedback
Oral Presentation2MAn opportunity to submit a 10min first practice/draft version of your presentation to allow for comments and feedback
Assessment Rationale And Relationship

Assessment 1
This two part essay requires you to: 1) Critically evaluate your chosen solution and the ideation process leading up to this; this part will outline your ideation strategy and evaluate which methods were most/least successful. You will also briefly outline your chosen solution and evaluate why you have decided to progress this solution in Semester 2. This should include a consideration of your initial market research findings; 2) Critically reflect on your personal development in line with the above ideation and testing process. This part will discuss how your enterprising attributes have developed through your participation in this module and will demonstrate the knowledge and skills gained and applied. You will be expected to utilise a theoretical underpinning or framework to support this part of your essay e.g. Entrecomp. Both parts are 1,000 words with the critical evaluation part presented first.
Assessment 2
Students will work in teams throughout the year to develop an innovative solution to a real problem, identified within Semester 1. Following idea and business development sessions students will need to create and deliver a 20 minute presentation, followed by 10 minutes for a Q and A session outlining the following areas:
-       Problem / Solution
-       Market / Customer Segment
-       Testing / Validation
-       Marketing and Sales Strategy
-       Financial Sustainability
Student teams are also expected to create a Group Appendix to provide supporting and additional information to that presented in the presentation.

Reading Lists

Timetable