n500 - Marketing BSc

Marketing BSc Honours

UCAS Code: N500 (full time: 3 Years)

Course Overview

Our professionally accredited degree provides you with up-to-date knowledge of the latest marketing trends.

Students work on a group project.

At a Glance


UCAS Institution Name and Code

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Degree Awarded
BSc Honours

Course Duration Icon

Course Duration
3 Years

Entry Requirements Icon

Entry Requirements
A Level: AAB
IB: 35 points

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Marketing identifies, anticipates and satisfies customer needs and is integral to effective business strategy. It fuses psychology, management and consumer behaviour to maximise profit in a global marketplace.

It is highly vocational: you will learn theory in-depth then apply it to the real world through case studies and applied student projects linked to industry.

You will develop the practical skills needed to succeed in this fast-paced industry, and learn practical topics such as:

  • market research methods
  • marketing communications
  • strategic marketing

You can also choose from a portfolio of optional modules to strengthen your knowledge of a particular topic or develop an area of specialism.

Further enhance your employability with an optional work (or study) placement in the UK or Europe, with top names such as Nike, HP, Microsoft and Disney.

Highlights of this degree

Meet Lucy from United Kingdom

Group activities are always very enjoyable. Lecturers enforce group work as a debut to our career path and representation of real work situations. I believe this course will increase my employability thanks to the variety of useful skills we are taught. My favourite module was entitled “Critical Perspectives on Business Growth”, it was a very interesting module which taught me a lot about different organisations such as The Mafia, Macdonald’s, Nike etc. and how they operate.

Lucy, Marketing BSc Honours
Photograph of student that studied this course

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Course Details

Modules for 2019 entry

Please note

The module and/or programme information below is for 2019 entry. Our teaching is informed by research and modules change periodically to reflect developments in the discipline, the requirements of external bodies and partners, student feedback, or insufficient numbers of students interested (in an optional module). To find out more read our terms and conditions.

Module/programme information for 2020 entry will be published here as soon as it is available (end of May 2020).

Our degrees are divided into Stages. Each Stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each Stage. Further information, including the credit value of the module, is available in each of the module descriptions below.

Stage 1

Compulsory modules

PLEASE NOTE: If you are required to take the University English Language assessment, or equivalent, and achieve below 70 you must take INU9094 Writing for Business School Undergraduates and/or INU9053 Listening and Speaking for Business School Undergraduates on a NOT FOR CREDIT basis (in addition to the 120 credits listed above). This Excludes those formerly registered on the International or IYO programmes at INTO Newcastle.

Stage 2

Compulsory modules

Optional modules

You take at least one of the following optional modules:

You can select one of the following optional modules if you need to do so to study 120 credits:

Other optional modules may also be available.

Work placement/study abroad (4 year programme only)

Between Stages 2 and 3 you may choose to undertake a paid work placement in a UK or European business. Alternatively you may spend the year studying at a partner university in Europe, or a combination of both.

The Business School has a dedicated Placement Officer who can help you find a suitable work placement.

Companies that have previously hosted our students are wide-ranging and include: Heinz, Panasonic, IBM, Fujitsu, Danone, 3M, Nestlé, Hewlett-Packard, Reuters, Xerox, PwC (Kuala Lumpur), Adidas (Germany) and ‘Hola {Hello}’ (Madrid).

Compulsory modules

Stage 3

Optional modules

You choose one of the following modules:

You choose four modules from the following list:

Other optional modules may also be available.

*You must select NCL3007 if you did not study NCL2007 at Stage 2. If you studied NCL2007 at Stage 2 you are not permitted to take NCL3007 at Stage 3, but you may select NCL3008.

    Entry Requirements

    All candidates are considered on an individual basis.

    If your qualifications are not listed here, please see our additional entry requirements web pages to find out which other qualifications are considered. 

    The entrance requirements below apply to 2020 entry.

    Undergraduate Admissions Policy

    See our Admissions Policy (PDF: 71 KB).

    See further policies related to admission.


    Marketing careers

    At Newcastle University Business School, we provide an extensive range of opportunities to all students to enable you to develop personal, employability and enterprise skills and to give you a real edge in the employment market after you graduate.

    In 2009, 83 per cent of UK and EU Newcastle University Business School graduates who responded to our survey were in employment or further study within six months of graduating. Feedback from employers on the quality of our graduates continues to be excellent.

    The success of our graduates is reflected in the globally recognised list of companies within which a number have found employment, including:

    • Ipsos Mori
    • L’Oréal
    • Accenture
    • Media Comm
    • Microsoft
    • Sainsbury’s
    • Von Essen Hotels
    • Shell
    • Nestlé
    • HSBC International

    Business School graduates go into a wide variety of careers, including financial services, accountancy, management consultancy, business development, marketing, retail management, and human resource management.

    Many of our students undertake optional 12-month commercial placements, giving them invaluable business experience and a real advantage when it comes to securing the top graduate jobs.

    Find out more about the career options for Business Management and Marketing from Prospects: The UK's Official Careers Website.

    The Business School runs a Career Development Week for all Business School students to give you an insight into possible career options. We also have a dedicated Placement Officer who can help you find a work placement in your area of interest.

    For more information about the careers support available for Business School students, visit the Business School website.

    What our graduates go on to do: employment and further study choices

    See what our recent graduates went on to do and view graduate destinations statistics. These statistics are based on what graduates were doing on a specific date, approximately six months after graduation. Take a look at the most recent data available for our graduates.

    The destination data is available in varying levels, beginning with the University and moving through Faculty and School down to individual course reports. This final level may give you some useful ideas about possible options after your course or a course you are considering.

    Careers and employability at Newcastle

    Newcastle University consistently has one of the best records for graduate employment in the UK.

    96% of our 2017 UK-domiciled UG/PG graduates progressed to employment or further study within six months of graduating.

    85.5% of our graduates are in graduate level employment or further study within six months of graduating.

    We provide an extensive range of opportunities to all students through an initiative called ncl+. This enables you to develop personal, employability and enterprise skills and to give you the edge in the employment market after you graduate.

    Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers.

    Fees & Funding



    Applying to Newcastle University through UCAS

    To apply for undergraduate study at Newcastle you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS).

    UCAS codes for Newcastle University

    • institution name - NEWC
    • institution code - N21

    UCAS buzzword

    Ask your teacher or adviser from your school or college for the UCAS buzzword. You need the buzzword when you register on the Apply system. This makes it clear which school or college you are applying from.

    All UK schools and colleges and a small number of EU and international establishments are registered with UCAS.

    If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.

    Making your application

    On the UCAS website you can also find out more about:

    Application decisions and enquiries

    Find out more about our admissions process and who to contact if you need help with your application.