This focused degree equips you with the technical skills and knowledge of a marketing professional. You'll be trained to use them in real-world situations, so that you are ready to make an immediate impact in your career.
You will study a course designed and delivered with the active participation of the industry. You will learn academic theory in depth, and apply it to the real world.
This translates into a valuable year-long work placement; modules enriched with live case studies and consultancy projects; and skills training designed to meet the latest marketing trends.
Through a flexible mix of core and optional modules, you will cover key topics such as strategic marketing, digital business, and consumer behaviour.
Your course during COVID-19
Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption.
Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to guidelines that may be in place from time to time.
View our COVID-19 Study page, which gives information about your Newcastle University study experience for the academic year 2021-22.
See our terms and conditions and student complaints information
Quality and ranking
- top ten in the UK – The Complete University Guide 2021 (Marketing category)
- top 175 – Business and Economics category – Times Higher Education World University Rankings by Subject 2020
- ranked in the UK top 10 with a 90% overall student satisfaction score (Business Studies Category) – The National Student Survey 2019
This degree is accredited by the Chartered Institute of Marketing (CIM). It is also accredited by the Institute of Data and Marketing (IDM) allowing you to gain a professionally recognised qualification.
All professional accreditations are reviewed regularly by their professional body.
Modules and learning
The information below is intended to provide an example of what you will study.
Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage.
Our teaching is informed by research. Course content may change periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Featured moduleMKT3095: Cultural and Heritage Marketing
Practical knowledge about marketing for public, private and not-for-profit organisations in the cultural sector. Develop valuable event planning skills.
Optional module availability
Student demand for optional modules may affect availability.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
To find out more please see our terms and conditions.
You will take a series of core modules designed to give you a thorough grounding in the interlinked principles of marketing, marketing channels, business management and growth.
You will also receive practical training in the use of quantitative data analysis techniques.
You will study core subjects such as research methods, strategic marketing and consumer behaviour, as well as either global or services marketing.
You will then top this up with a choice of optional modules on complementary topics such as accounting, business Spanish, or entrepreneurship.
|Research Methods for Business and Marketing||20|
|Integrated and Digital Marketing Communications||20|
You will choose to produce a marketing dissertation based on your own original research, or work on a consultancy project for a real-world client.
You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as new product development, digital marketing, and sales management.
We base these figures and graphs on the most up-to-date information available to us. They combine data on the planned delivery and assessments of our courses in 2021-22 with data on the modules chosen by our students in 2020-21.
Teaching time is made up of:
- scheduled learning and teaching activities. These are timetabled activities with a member of staff present
- structured guided learning. These are activities developed by staff to support engagement with module learning. Students or groups of students undertake these activities without direct staff participation or supervision
Teaching and assessment
You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.
You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.
You'll be assessed through a combination of:
Dissertation or research project
Examinations – practical or online
Skills and experience
You will receive training in the design of qualitative and quantitative market research, and the sampling, collection and analysis of marketing data.
Through a variety of optional modules, you may also go on client field trips, make marketing and business presentations to clients, or learn business Spanish.
You will gain valuable experience by working on projects for live clients – through regular case studies and our innovative marketing consultancy project in Stage 3.
In stages 1 and 2, you will be given training in the quantitative and qualitative research methods required for collecting, analysing and visualising marketing data, and have the option to study more advanced techniques.
In Stage 3, you will conduct your own research to produce a dissertation, or as part of a marketing consultancy project for a live client.
Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.
You can choose to spend up to a year studying at a partner institution overseas.
If you choose to study abroad, it will extend your degree by a year.
Get career ready with a work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.
You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.
If you choose to take a work placement, it will extend your degree by a year. A work placement is not available if you're spending a year studying abroad. Placements are subject to availability.
Facilities and environment
This degree is run by our triple-accredited (AACSB, EQUIS, AMBA) Newcastle University Business School, based in our state-of-the-art building within the Newcastle Helix development – Newcastle's emerging business district.
You’ll benefit from a world-class business education and leave as a socially responsible graduate, ready to challenge conventional business thinking.
Each degree offers you a stimulating curriculum and a supportive teaching and learning environment.
You will have an academic member of staff as a personal tutor throughout your degree. They can help with academic and personal issues.
Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.
This degree offers you a shortcut to gaining a professional qualification from the Chartered Institute of Marketing and the Institute of Digital Marketing by exempting you from some of their study requirements.
It also equips you for a successful career on both the agency and client-side of marketing, advertising and public relations.
97% of students from this course, were in employment or further study within six months of graduating*.
Our recent graduates have progressed to positions such as brand manager, head of marketing, product marketing manager and senior digital marketing consultant for employers such as Barbour, Barclays, Microsoft and Nintendo.
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
Join a network of successful graduates
Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.
Students studying at Newcastle Business School have also progressed to careers in:
- systems analyst
- construction manager
- UX researcher
Our graduates have gone on to succeed in globally recognised companies, including:
- Brewin Dolphin
- Wm Morrison Supermarkets
- Michael Page International Recruitment
- Barclays Bank
- Ernst & Young
- Mercedes-Benz UK
- Vodafone UK
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
Make a difference
You'll have access to a wealth of resources and support to enhance your employability, including:
- a careers conference called Future Focus tailored to the stage of your degree
- interwoven employability provision
- access to a dedicated placement officer within the Business School who can help you find a work placement in your area of interest
- specialist careers and business start-up support from the University's award-winning Careers Service and the Business School's careers consultants
- career management sessions with a careers consultant
- work experience opportunities while studying with us
- Business School summer internship scheme
We're also one of 140 business schools worldwide to be accredited by the EQUIS scheme for our managerial and entrepreneurial skills development.
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
Recognition of professional qualifications outside of the UK
From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK.
All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2022 entry.
Other UK qualifications (and PARTNERS)
Qualifications from outside the UK
English Language requirements
Through our PARTNERS programme, you could receive an offer up to three grades lower than the typical requirements, and get support throughout the application process. To apply through PARTNERS, you must be based in the UK and meet our eligibility criteria.
Entrance courses (INTO)
International Pathway Courses are specialist programmes designed for international students who want to study in the UK. We provide a range of study options for international students in partnership with INTO.
This policy applies to all undergraduate and postgraduate admissions at Newcastle University, including Newcastle University London. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.
Tuition fees and scholarships
Tuition fees for 2022 entry (per year)
Home Fee Students
International Fee Students
We will publish fees for 2022 entry once they are available. The maximum fee that we are permitted to charge for home fee-paying students is set by the UK government.
As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.
Fees for 2022 have not been set yet. We will publish fees for 2022 entry once they are available.
You will be charged tuition fees for each year of your degree programme (unless you are on a shorter exchange programme).
The tuition fee amount you will pay may increase slightly year on year as a result of inflation.
For courses commencing from September 2021 and beyond, EU, other EEA and Swiss nationals will no longer be eligible for home fees or Student Finance England support.
If you are from the EU you will pay international tuition fees.
Year abroad and additional costs
For programmes where you can spend a year on a work placement or studying abroad, you will receive a significant fee reduction for that year.
Some of our degrees involve additional costs which are not covered by your tuition fees.
Find out more about:
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Open days and events
The situation with Covid-19 means that we're unable to hold Open Days on campus. However, you don’t have to visit in person to experience Newcastle.
From the comfort of your sofa you'll be able to:
• explore our beautiful campus
• find out about our vibrant city
• discover what students think about studying at Newcastle
You'll also have the opportunity to speak to academic staff and find out more about the subjects you're interested in.
How to apply
Apply through UCAS
To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:
- the UCAS name and institution codes for Newcastle University (NEWC/N21)
- the UCAS code for the course you want to apply for
- the UCAS 'buzzword' for your school or college
If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.Apply through UCAS
Apply through an agent
International students often apply to us through an agent. Have a look at our recommended agents and get in touch with them.