This focused degree equips you with the technical skills and knowledge of a marketing professional. You'll be trained to use them in real-world situations, so that you are ready to make an immediate impact in your career.
You will study a course designed and delivered with the active participation of the industry. You will learn academic theory in depth, and apply it to the real world.
This translates into a valuable year-long work placement between Stages 2 and 3; modules enriched with live case studies and consultancy projects; and skills training designed to meet the latest marketing trends.
Through a flexible mix of core and optional modules, you will cover key topics such as strategic marketing, digital business, and consumer behaviour.
Please rest assured we make all reasonable efforts to provide you with the courses, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to COVID-19.
See our terms and conditions for more information
View our Frequently Asked Questions
Your course during COVID-19
Whilst things will not be the same when you join us in September, this course page is intended to give you insight into what to expect from your course and your learning experience for the duration of your degree.
We have updated all course information where there are specific changes in the first semester.
Most of our student services are now available online. As COVID-19 restrictions lift, we'll be opening up our on-campus facilities as soon as it is safe to do so, so that you can get the best out of your studies.
Your learning experience
Your teaching will be a mixture of online and in-person on-campus teaching. In semester one, as a result of physical distancing requirements, all lecture materials will be delivered online along with many tutorials, workshops and labs.
Our aim, if Government guidance allows us, is to deliver up to three hours of labs, seminars and tutorial teaching in-person on campus where this is possible and safe to do so. We'll review this regularly and plan to return to full in-person, on-campus teaching in semester two if restrictions allow.
In semester one, we will not be running face-to-face, on-campus examinations. We will instead use different approaches to assessment. These will test and support your learning.
We will be running some but not all of our planned field trips. Some of those that do run, will be run virtually. For those that do not run, we will be offering alternative learning activities. These learning activities will give you the opportunity to achieve the same learning.
Terms and conditions and student complaints
The University has terms and conditions which create a positive environment for learning and academic achievement.
Our COVID-19 Study page gives more information about your Newcastle University 2020 study experience.
Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to the guidelines that may be in place at the time.
Quality and ranking
- top ten in the UK – The Complete University Guide 2021 (Marketing category)
- top 175 – Business and Economics category – Times Higher Education World University Rankings by Subject 2020
- ranked in the UK top 10 with a 90% overall student satisfaction score (Business Studies Category) – The National Student Survey 2019
This degree is accredited by the Chartered Institute of Marketing (CIM). It is also accredited by the Institute of Direct and Digital Marketing (IDM) allowing you to gain a professionally recognised qualification.
All professional accreditations are reviewed regularly by their professional body.
Modules and learning
The information below is intended to provide an example of what you will study.
Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage.
Our teaching is informed by research. Course content may change periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Optional module availability
Student demand for optional modules may affect availability.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
To find out more please see our terms and conditions.
You will take a series of core modules designed to give you a thorough grounding in the interlinked principles of marketing, marketing channels, business management and growth.
You will also receive practical training in the use of quantitative data analysis techniques.
You will study core subjects such as research methods, strategic marketing and consumer behaviour, as well as either global or services marketing.
You will then top this up with a choice of optional modules on complementary topics such as accounting, business Spanish, or entrepreneurship.
|Research Methods for Business and Marketing||20|
|Integrated and Digital Marketing Communications||20|
You will choose to produce a marketing dissertation based on your own original research, or work on a consultancy project for a real-world client.
You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as new product development, digital marketing, and sales management.
Teaching and assessment
You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.
You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.
You'll be assessed through a combination of:
Dissertation or research project
Examinations – practical or online
Skills and experience
You will receive training in the design of qualitative and quantitative market research, and the sampling, collection and analysis of marketing data.
Through a variety of optional modules you may also work closely with external organisations and present your ideas to them based on real world briefs.
You will gain valuable experience by working on projects for live clients – through regular case studies and our innovative marketing consultancy project in Stage 3.
In stages 1 and 2, you will be given training in the quantitative and qualitative research methods required for collecting, analysing and visualising marketing data, and have the option to study more advanced techniques.
In Stage 3, you will conduct your own research to produce a dissertation, or as part of a marketing consultancy project for a live client.
Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.
You can choose to spend up to a year studying at a partner institution overseas.
If you choose to study abroad, it will extend your degree by a year.
Get career ready with a work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.
You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.
If you choose to take a work placement, it will extend your degree by a year. A work placement is not available if you're spending a year studying abroad. Placements are subject to availability.
Facilities and environment
This degree is run by our triple-accredited (AACSB, EQUIS, AMBA) Newcastle University Business School, based in the Newcastle Helix development – Newcastle's emerging business district.
You’ll benefit from a world-class business education and leave as a socially responsible graduate, ready to challenge conventional business thinking.
Each degree offers you a stimulating curriculum and a supportive teaching and learning environment.
Our teaching and learning is supported by Canvas, a virtual learning environment that allows you to access your courses, groups, receive notifications and messages, and submit your assignments.
Throughout your studies, you’ll also have access to support from peers, academics and our University Student Services Team:
- An academic member of staff will be your personal tutor throughout your degree. They can help with academic and personal issues.
- Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.
This degree offers you a shortcut to gaining a professional qualification from the Chartered Institute of Marketing and the Institute of Digital Marketing by exempting you from some of their study requirements.
It also equips you for a successful career on both the agency and client-side of marketing, advertising and public relations.
97% of students from this course, were in employment or further study within six months of graduating*.
Our recent graduates have progressed to positions such as brand manager, head of marketing, product marketing manager and senior digital marketing consultant for employers such as Barbour, Barclays, Microsoft and Nintendo.
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
Join a network of successful graduates
Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.
Students studying at Newcastle Business School have also progressed to careers in:
- systems analyst
- construction manager
- UX researcher
Our graduates have gone on to succeed in globally recognised companies, including:
- Brewin Dolphin
- Wm Morrison Supermarkets
- Michael Page International Recruitment
- Barclays Bank
- Ernst & Young
- Mercedes-Benz UK
- Vodafone UK
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
Make a difference
Our Careers Consultants are available to offer one-to-one support via our Employability Hub located in the Business School foyer as well as online. Whether you're preparing for your graduate career, going on to further study, or starting your own business, you can access guidance on a range of topics including:
- CV and application advice
- support for placements, internships and international experiences
- further study queries
- how to plan your career
- how to balance work and study
- entrepreneurial advice on a new business venture from the University START UP team
You can also take part in:
- our Future Focus Careers Conference
- LinkedIn Learning with access to over 15,000 courses
- a variety of workshops relating to the Future of Work and Leading on Leadership
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2020 entry.
Other UK qualifications (and PARTNERS)
Qualifications from outside the UK
English Language requirements
Through our PARTNERS programme, you could receive an offer up to three grades lower than the typical requirements, and get support throughout the application process. To apply through PARTNERS, you must be based in the UK and meet our eligibility criteria.
Entrance courses (INTO)
International Pathway Courses are specialist programmes designed for international students who want to study in the UK. We provide a range of study options for international students in partnership with INTO.
This policy applies to all undergraduate and postgraduate admissions at Newcastle University, including Newcastle University London. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.
Tuition fees and scholarships
Tuition fees for 2020 entry (per year)
Home Fee Students
International Fee Students
The maximum fee that we are permitted to charge for UK students is set by the UK government.
As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.
You will be charged tuition fees for each year of your degree programme (unless you are on a shorter exchange programme).
The tuition fee amount you will pay may increase slightly year on year as a result of inflation.
Year abroad and additional costs
For programmes where you can spend a year on a work placement or studying abroad, you will receive a significant fee reduction for that year.
Some of our degrees involve additional costs which are not covered by your tuition fees.
Find out more about:
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Open days and events
The situation with Covid-19 means that we're unable to hold Open Days on campus. However, you don’t have to visit in person to experience Newcastle.
From the comfort of your sofa you'll be able to:
• explore our beautiful campus
• find out about our vibrant city
• discover what students think about studying at Newcastle
You'll also have the opportunity to speak to academic staff and find out more about the subjects you're interested in.
How to apply
Apply through UCAS
To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:
- the UCAS name and institution codes for Newcastle University (NEWC/N21)
- the UCAS code for the course you want to apply for
- the UCAS 'buzzword' for your school or college
If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.Apply through UCAS
Apply through an agent
International students often apply to us through an agent. Have a look at our recommended agents and get in touch with them.