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N500 - Marketing

Marketing

BSc Honours

  • UCAS code: N500
  • Full time
  • 3 years
  • Next start date: September 2020
Year :

Master the art and science of professional marketing that drives the success of every business and brand.

Fees (per year)

  • UK/EU: £9250
  • International: £18000

Entry requirements

  • A Level: AAB
  • IB: 35 points

UCAS Institution name and code:

  • NEWC / N21
Work placement opportunity Study abroad opportunity Professional accreditation

Course overview

This focused degree equips you with the technical skills and knowledge of a marketing professional. You'll be trained to use them in real-world situations, so that you are ready to make an immediate impact in your career.

You will study a course designed and delivered with the active participation of the industry. You will learn academic theory in depth, and apply it to the real world.

This translates into a valuable year-long work placement; modules enriched with live case studies and consultancy projects; and skills training designed to meet the latest marketing trends.

Through a flexible mix of core and optional modules, you will cover key topics such as strategic marketing, digital business, and consumer behaviour. 

Students sat in the reception area of the Business School

COVID-19
Please rest assured we make all reasonable efforts to provide you with the courses, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to COVID-19.

See our terms and conditions for more information

View our Frequently Asked Questions

Quality and ranking

  • top ten in the UK – The Complete University Guide 2021 (Marketing category)
  • top 175 – Business and Economics category – Times Higher Education World University Rankings by Subject 2020
  • ranked in the UK top 10 with a 90% overall student satisfaction score (Business Studies Category) – The National Student Survey 2019

Professional accreditation

All professional accreditations are reviewed regularly by their professional body.

Modules and learning

Modules

The information below is intended to provide an example of what you will study.

Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage. 

Our teaching is informed by research. Course content may change periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Optional module availability
Student demand for optional modules may affect availability.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

To find out more please see our terms and conditions.

You will take a series of core modules designed to give you a thorough grounding in the interlinked principles of marketing, marketing channels, business management and growth.

You will also receive practical training in the use of quantitative data analysis techniques.

Modules

Compulsory Modules Credits
Introduction to Management and Organisation 20
Understanding Business Growth 20
Digital Business 20
Quantitative Methods for Business Management 20
Introduction to Marketing 20
Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility 10
Academic and Professional Skills 10

You will study core subjects such as research methods, strategic marketing and consumer behaviour, as well as either global or services marketing.

You will then top this up with a choice of optional modules on complementary topics such as accounting, business Spanish, or entrepreneurship.

Modules

Compulsory Modules Credits
Research Methods for Business and Marketing 20
Strategic Marketing 20
Integrated and Digital Marketing Communications 20
Consumer Behaviour 20
Optional Modules Credits
Introduction to Accounting and Finance (for Business School Students) 20
Introduction to Innovation and Technology Management 20
Business Analysis and Analytics 20
Statistical Methods for Marketing & Management 20
Global Marketing 20
Services Marketing 20
Career Development for second year students 20
Developing Enterprise, Entrepreneurship and Employability 20

You will choose to produce a marketing dissertation based on your own original research, or work on a consultancy project for a real-world client.

You will also tailor your degree to suit your interests and career plans by studying specialist modules on subjects such as new product development, digital marketing, and sales management.

Modules

Optional Modules Credits
Marketing and Public Policy 10
Communication and Behaviour Change 10
Global Advertising and Brand Promotion 20
Digital Marketing 20
New Product and Service Development 20
Data Driven Marketing Decisions 20
Cultural and Heritage Marketing 20
Marketing Dissertation 40
Marketing Consultancy Project 40
Career Development for final year students 20
Advanced Career Development module 20

Teaching and assessment

Teaching methods

You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.

You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.

Assessment methods

You'll be assessed through a combination of:

  • Dissertation or research project

  • Essays

  • Examinations – practical or online

  • Portfolio submission

  • Presentations

  • Projects

Skills and experience

Practical skills

You will receive training in the design of qualitative and quantitative market research, and the sampling, collection and analysis of marketing data.

Through a variety of optional modules, you may also go on client field trips, make marketing and business presentations to clients, or learn business Spanish.

Business skills

You will gain valuable experience by working on projects for live clients – through regular case studies and our innovative marketing consultancy project in Stage 3.

Research skills

In stages 1 and 2, you will be given training in the quantitative and qualitative research methods required for collecting, analysing and visualising marketing data, and have the option to study more advanced techniques.

In Stage 3, you will conduct your own research to produce a dissertation, or as part of a marketing consultancy project for a live client.

Opportunities

Study abroad

Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.

You can choose to spend up to a year studying at a partner institution overseas.

If you choose to study abroad, it will extend your degree by a year. 

Find out more about study abroad

Work placement

Get career ready with a work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.

You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.

If you choose to take a work placement, it will extend your degree by a year. A work placement is not available if you're spending a year studying abroad. Placements are subject to availability.

Find out more about work placements

Facilities and environment

Facilities

This degree is run by our triple-accredited (AACSB, EQUIS, AMBA) Newcastle University Business School, based in our state-of-the-art building within the Newcastle Helix development – Newcastle's emerging business district.

You’ll benefit from a world-class business education and leave as a socially responsible graduate, ready to challenge conventional business thinking.

Find out more about Newcastle University Business School and our facilities

Support

Each degree offers you a stimulating curriculum and a supportive teaching and learning environment.

You will have an academic member of staff as a personal tutor throughout your degree. They can help with academic and personal issues.

Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.

Your future

This degree offers you a shortcut to gaining a professional qualification from the Chartered Institute of Marketing and the Institute of Digital Marketing by exempting you from some of their study requirements.

It also equips you for a successful career on both the agency and client-side of marketing, advertising and public relations.

97% of students from this course, were in employment or further study within six months of graduating*.

Our recent graduates have progressed to positions such as brand manager, head of marketing, product marketing manager and senior digital marketing consultant for employers such as Barbour, Barclays, Microsoft and Nintendo.

*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17

Join a network of successful graduates

Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.

Students studying at Newcastle Business School have also progressed to careers in:

  • systems analyst
  • construction manager
  • UX researcher

Our graduates have gone on to succeed in globally recognised companies, including:

  • Brewin Dolphin
  • Wm Morrison Supermarkets
  • Michael Page International Recruitment
  • Barclays Bank
  • Ernst & Young
  • Mercedes-Benz UK
  • Vodafone UK
  • Amazon
  • KPMG

*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17

Make a difference

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Careers support

You'll have access to a wealth of resources and support to enhance your employability, including:

  • a careers conference called Future Focus tailored to the stage of your degree
  • interwoven employability provision
  • access to a dedicated placement officer within the Business School who can help you find a work placement in your area of interest
  • specialist careers and business start-up support from the University's award-winning Careers Service and the Business School's careers consultants
  • career management sessions with a careers consultant
  • work experience opportunities while studying with us
  • Business School summer internship scheme

We're also one of 140 business schools worldwide to be accredited by the EQUIS scheme for our managerial and entrepreneurial skills development.

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2020 entry.

A Level

AAB

International Baccalaureate

35 points

Other UK qualifications (and PARTNERS)

Qualifications from outside the UK

English Language requirements

PARTNERS

Through our PARTNERS programme, you could receive an offer up to three grades lower than the typical requirements, and get support throughout the application process. To apply through PARTNERS, you must be based in the UK and meet our eligibility criteria. 

Find out more about PARTNERS

Entrance courses (INTO)

International Pathway Courses are specialist programmes designed for international students who want to study in the UK. We provide a range of study options for international students in partnership with INTO. 

Find out more about International Pathway Courses

Admissions policy

This policy applies to all undergraduate and postgraduate admissions at Newcastle University, including Newcastle University London. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

Tuition fees and scholarships

Tuition fees for 2020 entry (per year)

UK Students

£9250

International Students

£18000

The maximum fee that we are permitted to charge for UK students is set by the UK government.

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

Read more about fees and funding

You will be charged tuition fees for each year of your degree programme (unless you are on a shorter exchange programme).

The tuition fee amount you will pay may increase slightly year on year as a result of inflation.

Read more about fees and funding

Year abroad and additional costs

For programmes where you can spend a year on a work placement or studying abroad, you will receive a significant fee reduction for that year. 

Some of our degrees involve additional costs which are not covered by your tuition fees.

Find out more about:

Scholarships

Find out more about:

Open days and events

How to apply

Apply through UCAS

To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:

  • the UCAS name and institution codes for Newcastle University (NEWC/N21)
  • the UCAS code for the course you want to apply for
  • the UCAS 'buzzword' for your school or college

If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.

Apply through UCAS

Apply through an agent

International students often apply to us through an agent. Have a look at our recommended agents and get in touch with them.

Visit our International pages

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