The Media Studies pathway is a specialism on the Cross-Cultural Communication MA. It lets you study media studies with intercultural communication.
Academic staff in media and cultural studies from the School of Arts and Cultures deliver this specialist pathway.
The pathway is suitable if you have some journalism and/or PR knowledge through your undergraduate studies or voluntary work. It is also suitable for journalists or PR professionals wishing to develop academic knowledge and research methods. The pathway draws on our research in media, communication and cultural studies.
It combines theory and practice of journalism, public relations practice, and theoretical analysis of the media. You'll develop skills and knowledge relevant to various aspects of media.
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Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption.
Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to guidelines that may be in place from time to time.
View our COVID-19 Study page, which gives information about your Newcastle University study experience for the academic year 2021-22.
See our terms and conditions and student complaints information
Many high-performing students from China have applied for this postgraduate course. We aim to select a diverse international student cohort. We are suspending applications from mainland China to this course.
This will be with effect from 23.59 GMT 20 January 2021. All applications received before this deadline will be considered.
What you'll learn
Language and communication
Academic staff in applied linguistics from the School of Education, Communication and Language Sciences deliver this strand. It comprises one compulsory module and a number of optional modules available to all cross-cultural communication students.
Media studies pathway-specific modules
Academic staff in media and cultural studies from the School of Arts and Cultures deliver the media studies strand of taught modules. You'll study with other media students.
- a critical understanding of media, culture and society
- knowledge to theorise and analyse media, journalism and public relations
- knowledge of media law and advertising regulations in a transnational context
- an understanding of the strengths and weaknesses of different types of data dissemination
- analytical and critical skills to assess and conduct research in the field of media, journalism and PR
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Module information is intended to provide an example of what you will study.
Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
Optional modules availability
Some course have optional modules. Student demand for optional modules may affect availability.
To find out more please see our terms and conditions.
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How you'll learn
You'll be taught using a range of methods, including:
- online lecture videos and activities
- online interactive lessons
- in-person small group teaching
- in-person small group workshops
Each module tends to last one semester.
You'll be assessed through a combination of:
- Case study
- Computer assessment
- Oral presentation
- Reflective log
- Research proposal
- Research paper
- Written exercise
The research portfolio is equal to an MA-level dissertation. It involves three separate research files which take place over the course of the academic year:
- a reflective research skills journal, submitted early January
- a presentation on a methodological approach to research in cross-cultural communication
- an empirical research project conducted over the summer months, submitted at the end of August
Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:
Throughout your studies, you’ll have access to support from:
- our University Student Services Team
You'll also be assigned an academic member of staff. They will be your personal tutor throughout your time with us. They can help with academic and personal issues.
You'll develop a range of skills valued in media and PR roles, such as:
- the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
- skills to set up a campaign network and deliver PR campaign messages
- skills to produce effective press releases and script, shoot and edit digital films
- skills to produce news reports in a range of media forms
- skills to script, shoot and edit digital films
You're encouraged to apply your research interests to real-world case studies. These could be from international organisations or workplaces with which you have a connection.
For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.
If you're a part-time student you can conduct a research project of relevance to your employer and/or industry.
Intercultural communication careers
The cross-cultural communication master's are relevant if you wish to study communication, language and culture. They'll also suit anyone intending to work, or are already working, in international and cross-cultural environments. Communication is an essential aspect of the work in roles such as:
- communications consultants
- social workers
- international sales representatives
- medical and healthcare professionals
- humanitarian aid staff
- local government officials
Our Careers Service
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
Quality and ranking
All professional accreditations are reviewed regularly by their professional body
From 1 January 2020 there is an update to the way professional qualifications are recognised by countries outside of the UK
As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:
- a well-stocked Education Resource Centre
- Language Analysis Lab
- a phonetics lab
- an audio-video lab
- a recording studio
Find out more about facilities in the School
Fees and funding
Tuition fees for 2021 entry (per year)
If your studies last longer than one year, your tuition fee may increase in line with inflation.
For courses commencing from September 2021 and beyond, EU, other EEA and Swiss nationals will no longer be eligible for home fees or Student Finance England support.
If you are from the EU you will pay international tuition fees.
What you're paying for
Tuition fees include the costs of:
- tuition (or supervision)
- library access
Some of our degrees involve additional costs which are not covered by your tuition fees.
Find out more about:
- additional costs
- living costs
- tuition fees, including how to pay them and available discounts
If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.
For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.
Search for funding
Find funding available for your course
The entrance requirements below apply to 2021 entry.
Qualifications from outside the UK
English Language requirements
How to apply
Using the application portal
The applicant portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.
You can choose to start your application, save your details and come back to complete it later.
If you’re ready, you can select Apply Online and you’ll be taken directly to the applicant portal.
Alternatively you can find out more about applying on our applications and offers pages.
Applications for 2022/23
You'll be able to apply for 2022/23 entry from September 2021
Open days and events
The situation with Covid-19 means that we're unable to hold open days on campus. However, you don’t have to visit in person to experience Newcastle.
From the comfort of your sofa you'll be able to:
- explore our beautiful campus
- find out about our vibrant city
- discover what students think about studying at Newcastle
You'll also have the opportunity to speak to academic staff and find out more about the courses you're interested in.
We regularly travel overseas to meet with students interested in studying at Newcastle University.
We also hold various online and virtual events.
Get in touch
Questions about this course?
If you have specific questions about this course you can contact:
School of Education, Communication and Language Sciences
Telephone: +44 (0) 191 208 8830
For more general enquiries you could also complete our online enquiry form.
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You'll find our Ncl chatbot in the bottom right of this page.
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