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Digital Business (E-Commerce) MSc

Our Digital Business (E-commerce) MSc programme is designed to equip you with the skills and knowledge needed to thrive in the dynamic and ever-evolving digital marketplace.

You are currently viewing course information for entry year:

Start date(s):

  • September 2024
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Our Digital Business (E-commerce) MSc programme will equip you with the knowledge and skills needed for leadership roles in electronic commerce.

The encompassed knowledge and skills cover a range of areas relating to electronic commerce, including:

  • online selling strategies
  • digital marketing
  • business processes
  • data analytics
  • strategic service management
  • business planning

These skills and knowledge are not just theoretical concepts; they are meant to be applied to real-world challenges and opportunities in the field of electronic commerce.

Our programme empowers you to tackle the complex issues that arise in the ever-evolving world of e-commerce. It will provide you with the tools to drive innovation and success in your career.

By choosing our e-commerce program, you will position yourself for a future in electronic commerce, armed with the skills and expertise required to thrive in this competitive and exciting industry.

Non-specialist pathway

We also offer a Digital Business MSc if you are interested in this area but do not want to specialise in e-commerce.

To find out more about the Digital Business MSc, view the course page.

Important information

We've highlighted important information about your course. Please take note of any deadlines.

What you'll learn

You'll cover the core components of electronic commerce in a range of modules. As you progress through the programme, you will:

  • study the evolving world of ecommerce and online consumer behaviour
  • gain insights into the infrastructure and technologies that power e-commerce platforms
  • discover how to use the latest digital marketing tactics and tools to promote products and services effectively online
  • learn the ropes of launching and managing a digital start-up
  • understand how to manage the complex world of logistics and supply chain in the digital age
  • learn to use the power of data analytics to make informed business decisions
  • explore strategies for delivering exceptional digital services
  • understand how systems and strategic planning drive digital business success
  • gain a critical understanding of digital innovation and transformation


You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

How you'll learn

Your development

Professional skills

Through the course you'll:

  • prepare for your career in electronic commerce
  • develop your employability and professional skills
  • benefit from the city’s innovation community, the Newcastle Helix
  • address organisational problems and opportunities in the area of e-commerce

You'll also:

  • experience real-life practice as you develop an e-commerce start-up
  • connect with, and hear from, digital and tech innovation leaders through guest lectures
  • explore how to discover value and access challenges from emerging business and technology

Newcastle Helix

Benefit from connections with Newcastle’s £350 million flagship project the Newcastle Helix. This brings together:

  • academics
  • the public sector
  • communities
  • business
  • industry

This ambitious project is stimulating far-reaching networks in technology and systems innovation. Find out more about Newcastle Helix.

Study abroad

Experience another culture, improve your language skills and enhance your global graduate outcomes. This programme allows you to take up a non-credit bearing exchange opportunity at an international partner university. This can last for up to five months and takes place at the end of your course.

Your future

Graduate destinations

As a graduate of this programme, you will be well-equipped to thrive in a variety of professional settings in digital business and e-commerce. Your career opportunities are diverse and will continue to grow as the digital business landscape evolves. Your enhanced skills and knowledge will make you a valuable asset to a wide range of industries and organisations.

E-commerce companies

Graduates can work for e-commerce giants like Amazon, Alibaba or eBay, or for smaller, niche e-commerce platforms. They can manage various aspects of online commerce, from product management to digital marketing.

Retail and "bricks-and-mortar" stores

Traditional retailers are increasingly expanding their online presence. E-commerce graduates are much sought-after for roles related to:

  • omnichannel strategies
  • online sales
  • digital customer experiences

Digital marketing agencies

Many graduates find their niche in digital marketing agencies. They contribute to the success of e-commerce clients by developing and executing digital marketing strategies.

Consulting firms

E-commerce consultants provide valuable insights to businesses who want to optimise their:

  • online presence
  • e-commerce strategy
  • customer engagement

Technology and software companies

Tech companies regularly create e-commerce platforms, payment gateways, and e-commerce-related software. They are always in need of skilled professionals who understand the e-commerce landscape.


Entrepreneurial graduates might venture into the world of e-commerce start-ups. They may launch their own businesses or join early-stage companies, where they can have a significant impact.


This course prepares you for a wide range of careers with employers, such as:

  • Amazon
  • Alibaba
  • eBay
  • Etsy
  • Fashion retailers such Asos or Next
  • Furniture retailers such Ikea
  • Flipkart
  • Shopify
  • Supermarkets such as Tesco

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body


Main Newcastle University Business School building viewed from St James' Park

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 80 nationalities. This valuable network extends beyond our current students to include:

  • regional, national and international leaders
  • over 34,000 alumni in our network, spanning over 150 countries
  • leading professionals and practitioners from industry

The Business School is the gateway to Newcastle Helix - an innovation hub and community that brings together industry leaders, businesses and top researchers.

Our facilities include:

  • flexible conference room with panoramic views across the city
  • Wi-Fi enabled connectivity throughout the building, including three computer clusters housing over 120 PCs
  • four large lecture theatres and over 25 seminar and teaching spaces, providing comfortable teaching and group study space
  • dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
  • contemporary café
  • employability hub to support your career aspirations
  • Bloomberg Room to give you a real feel for the trading room floor
  • Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology

The Frederick Douglass Centre at Newcastle Helix also offers further study and learning spaces. This includes a 750 seat auditorium – the largest in the University.

Find out more about Newcastle University Business School

Fees and funding

Tuition fees for 2024 entry (per year)

What you're paying for

Tuition fees include the costs of:

  • matriculation
  • registration
  • tuition (or supervision)
  • library access
  • examination
  • re-examination
  • graduation

Find out more about:

Search for funding

Find funding available for your course

Entry requirements

The entrance requirements below apply to 2024 entry.

Qualifications from outside the UK

English Language requirements

Admissions policy

This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

Download our admissions policy (PDF: 201KB)
Other policies related to admissions

Credit transfer and Recognition of Prior Learning

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course

How to apply

Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

Apply Online  

Open days and events

You'll have a number of opportunities to meet us throughout the year including:

  • campus tours
  • on-campus open days
  • virtual open days
  • webinars

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Nick Howey
Degree Programme Director
Newcastle University Business School
Telephone: +44(0) 191 208 1503
Contact Newcastle University Business School


For more general enquiries you could also complete our online enquiry form.

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