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International Marketing MSc

Our MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

You are currently viewing course information for entry year:

Start date(s):

  • September 2023


Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:

  • global communication and brand management
  • customer relationship management
  • marketing ethics
  • digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:

  • develop a theoretical understanding of the discipline
  • test applicability of both well-established and newly-introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

  • create competitive advantage
  • build brand loyalty
  • understand the ethical issues and implications associated with your decisions

This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.

Important information

We've highlighted important information about your course. Please take note of any deadlines.

What you'll learn

Develop an in-depth understanding of international marketing from a strategic and tactical perspective.

This is a commercially focused course underpinned by a robust theoretical foundation.


You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

How you'll learn

Your development

Professional skills

Build your experience and demonstrate your value to employers with practical marketing experience. You'll have exposure to industry through modules and a regional marketing competition.

Your future

Graduate destinations

Graduates from this course have undertaken various roles, including:

  • marketing manager
  • marketing and design executive
  • digital account manager
  • assistant brand manager
  • research and insight adviser
  • public relations officer
  • communications specialist
  • head of HR division
  • market research associate


This course prepares you for a wide range of careers with employers, such as:

  • Royal Bank of Scotland
  • Coca-Cola HBC
  • Grolsch Brewery
  • Nigel Wright Consultancy
  • Johnson & Johnson
  • Mitsubishi Motors Corporation
  • Dongfeng Nissan

Careers support

Access the largest professional international marketing networks. We'll provide you with the resources, training and support you'll need throughout your marketing career.

Gain a route to certified member status of the Market Research Society (MRS), without any further exams (subject to work experience). Our course is one of only six in the UK to achieve MRS status.

Undertake further study for a Chartered Institute of Marketing (CIM) qualification. Once you graduate you will gain exemptions against their qualifications.

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body


Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 83 nationalities. This valuable network extends beyond our current students to include:

  • regional, nationality and international leaders
  • alumni
  • leading professionals and practitioners from industry

The Business School is based in a building within the Newcastle Helix development – Newcastle's emerging business district.

Our facilities provide:

  • a flexible and dedicated conference suite with panoramic views across the city
  • Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
  • four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
  • a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
  • a contemporary café

Find out more about Newcastle University Business School

Fees and funding

Tuition fees for 2023 entry (per year)

What you're paying for

Tuition fees include the costs of:

  • matriculation
  • registration
  • tuition (or supervision)
  • library access
  • examination
  • re-examination
  • graduation

Find out more about:

Search for funding

Find funding available for your course

Entry requirements

The entrance requirements below apply to 2023 entry.

Qualifications from outside the UK

English Language requirements

Admissions policy

This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

Download our admissions policy (PDF: 201KB)
Other policies related to admissions

Credit transfer and Recognition of Prior Learning

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course

INTO International Graduate Diploma - Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

How to apply

Using the application portal

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You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

Apply Online  

Open days and events

You'll have a number of opportunities to meet us throughout the year including:

  • campus tours
  • on-campus open days
  • virtual open days
  • webinars

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Dr Qionglei Yu
Degree Programme Director
Newcastle University Business School
Telephone: +44 (0)191 208 1503

Dr Cezara Nicoara
Deputy Degree Programme Director
Newcastle University Business School


Contact Newcastle University Business School


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