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International Marketing MSc

Our MSc addresses the rapidly developing areas of global communication and brand management, digital marketing and marketing ethics.

You are currently viewing course information for entry year:

Start date(s):

  • September 2024


Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:

  • global communication and brand management
  • customer relationship management
  • marketing ethics
  • digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:

  • develop a theoretical understanding of the discipline
  • test applicability of both well-established and newly-introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

  • create competitive business advantages
  • build brand loyalty
  • understand the ethical issues and implications associated with your decisions

This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.

Important information

We've highlighted important information about your course. Please take note of any deadlines.

What you'll learn

Our degree specialises in marketing in an international context. It consists of marketing-orientated modules. These modules have a strong commercial focus.

There is a global perspective throughout. You'll develop an in-depth understanding of international marketing practices. You'll consider them from a strategic and tactical perspective.

Taking a market-led approach, you will:

  • gain fundamental knowledge
  • understand concepts and theories
  • learn professional marketing techniques
  • develop skills to deal with international marketing issues
  • conduct market research to understand consumer behaviour and business market performance


You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

How you'll learn

Your development

Professional skills

Build your experience and demonstrate your value to employers with practical marketing experience. You'll have exposure to industry through modules and a regional marketing competition.

Your future

Graduate destinations

Graduates from this course have undertaken various roles, including:

  • marketing manager
  • marketing and design executive
  • digital account manager
  • assistant brand manager
  • research and insight adviser
  • public relations officer
  • communications specialist
  • head of HR division
  • market research associate
  • channel development manager
  • key account manager


This course prepares you for a wide range of careers with employers, such as:

  • Royal Bank of Scotland
  • Coca-Cola HBC
  • Grolsch Brewery
  • Nigel Wright Consultancy
  • Johnson & Johnson
  • Mitsubishi Motors Corporation
  • Dongfeng Nissan

Careers support

Access the largest professional international marketing networks. We'll provide you with the resources, training and support you'll need throughout your marketing career.

Gain a route to certified member status of the Market Research Society (MRS), without any further exams (subject to work experience). Our course is one of only six in the UK to achieve MRS status.

Undertake further study for a Chartered Institute of Marketing (CIM) qualification. Once you graduate you will gain exemptions against their qualifications.

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body


Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 80 nationalities. This valuable network extends beyond our current students to include:

  • regional, national and international leaders
  • over 34,000 alumni in our network, spanning over 150 countries
  • leading professionals and practitioners from industry

The Business School is the gateway to Newcastle Helix - an innovation hub and community that brings together industry leaders, businesses and top researchers.

Our facilities include:

  • flexible conference room with panoramic views across the city
  • Wi-Fi enabled connectivity throughout the building, including three computer clusters housing over 120 PCs
  • four large lecture theatres and over 25 seminar and teaching spaces, providing comfortable teaching and group study space
  • dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
  • contemporary café
  • employability hub to support your career aspirations
  • Bloomberg Room to give you a real feel for the trading room floor
  • Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology

The Frederick Douglass Centre at Newcastle Helix also offers further study and learning spaces. This includes a 750 seat auditorium – the largest in the University.

Find out more about Newcastle University Business School

Main Newcastle University Business School building viewed from St James' Park

Fees and funding

Tuition fees for 2024 entry (per year)

What you're paying for

Tuition fees include the costs of:

  • matriculation
  • registration
  • tuition (or supervision)
  • library access
  • examination
  • re-examination
  • graduation

Find out more about:

Search for funding

Find funding available for your course

Entry requirements

The entrance requirements below apply to 2024 entry.

Qualifications from outside the UK

English Language requirements

Admissions policy

This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

Download our admissions policy (PDF: 201KB)
Other policies related to admissions

Credit transfer and Recognition of Prior Learning

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course

INTO International Pre-Master's - Pathway course

Our Business and Humanities Pre-Master's will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. 

How to apply

Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

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Open days and events

You'll have a number of opportunities to meet us throughout the year including:

  • campus tours
  • on-campus open days
  • virtual open days
  • webinars

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Dr Paul Liu (Degree Programme Director)
Newcastle University Business School
Telephone: +44 (0)191 208 1503

Dr Cezara Nicoara (Deputy Degree Programme Director)
Newcastle University Business School

Contact Newcastle University Business School


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