Our Digital Business (E-Marketing) MSc combines:
- business strategies
- leading technology
- organisational behaviour
This course addresses the full customer relationship cycle. This includes:
Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.
This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.
We've highlighted important information about your course. Please take note of any deadlines.
Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption.
Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to guidelines that may be in place from time to time.
View our COVID-19 Study page, which gives information about your Newcastle University study experience for the academic year 2021-22.
See our terms and conditions and student complaints information
What you'll learn
You'll learn about:
- the business value of technology
- your personal development as an entrepreneur
- the feasibility of disruptive e-business models
- business planning and new ventures
- the link between strategy and e-business systems
- business processes
- business intelligence
- organisational alignment
- the marketing functions in organisations
- customer relationship management
By the end of the course you'll meet the most demanding professional and academic requirements.
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Module information is intended to provide an example of what you will study.
Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
Optional modules availability
Some course have optional modules. Student demand for optional modules may affect availability.
To find out more please see our terms and conditions.
|Research Methods (ICE/ABC/E-Business)||20|
|Customer Relationship Management||10|
|Competing with IT||10|
|Data Analytics for Managers||10|
|Strategy, Management and Information Systems||20|
|Principles of Marketing||20|
How you'll learn
This master’s degree offers you a stimulating curriculum and a supportive teaching and learning environment.
You'll be assessed through a combination of:
- Case study
- Design or creative project
- Oral presentation
- Problem-solving exercises
- Research paper
- Written examination
Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:
Throughout your studies, you’ll have access to support from:
- our University Student Services Team
You'll also be assigned an academic member of staff. They will be your personal tutor throughout your time with us. They can help with academic and personal issues.
This course has strong links with industry. Our staff are world-class researchers. Several have been successful:
- top level managers
They have worked in government agencies or corporations such as:
You'll be taught by:
Through the course you'll:
- prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme
- benefit from the city’s innovation community, the Newcastle Helix. Home to an exemplar of world-class research and education. They're producing the next generation of leaders for the digital age
- use industry standard software to analyse data in our Data Analytics for Managers module. You'll address organisational problems and opportunities
- experience real-life practice as you develop an enterprise start-up. You'll apply lean start-up theory. You'll get involved in creativity, innovation and the design to your digital business
- connect with, and hear from, digital and tech innovation leaders through guest lectures
- explore how to discover value and access challenges from emerging business and technology
Benefit from connections with Newcastle’s £350 million flagship project the ‘Newcastle Helix’. This brings together:
- the public sector
This ambitious project is stimulating far-reaching networks in technology and systems innovation.
Graduates from this course have undertaken various roles, including:
- CRM manager
- project manager
- industry analyst
- database marketing analyst
- marketing scientist
- marketing director
- digital channel support specialist
- cloud security consultant
- product marketing and management associate
This course prepares you for a wide range of careers with employers, such as:
- Yahoo Inc.
- HSBC Bank
- Savills Plc
- Colt Technology Services
Our Careers Service
Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.
Quality and ranking
All professional accreditations are reviewed regularly by their professional body
From 1 January 2020 there is an update to the way professional qualifications are recognised by countries outside of the UK
Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 83 nationalities. This valuable network extends beyond our current students to include:
- regional, nationality and international leaders
- leading professionals and practitioners from industry
The Business School is based in a building within the Newcastle Helix development – Newcastle's emerging business district.
Our facilities provide:
- a flexible and dedicated conference suite with panoramic views across the city
- Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
- four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
- a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
- a contemporary café
Fees and funding
Tuition fees for 2021 entry (per year)
If your studies last longer than one year, your tuition fee may increase in line with inflation.
For courses commencing from September 2021 and beyond, EU, other EEA and Swiss nationals will no longer be eligible for home fees or Student Finance England support.
If you are from the EU you will pay international tuition fees.
What you're paying for
Tuition fees include the costs of:
- tuition (or supervision)
- library access
Some of our degrees involve additional costs which are not covered by your tuition fees.
Find out more about:
- additional costs
- living costs
- tuition fees, including how to pay them and available discounts
If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.
For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.
Search for funding
Find funding available for your course
The entrance requirements below apply to 2021 entry.
Qualifications from outside the UK
English Language requirements
How to apply
Using the application portal
The applicant portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.
You can choose to start your application, save your details and come back to complete it later.
If you’re ready, you can select Apply Online and you’ll be taken directly to the applicant portal.
Alternatively you can find out more about applying on our applications and offers pages.
Applications for 2022/23
You'll be able to apply for 2022/23 entry from September 2021
Open days and events
The situation with Covid-19 means that we're unable to hold open days on campus. However, you don’t have to visit in person to experience Newcastle.
From the comfort of your sofa you'll be able to:
- explore our beautiful campus
- find out about our vibrant city
- discover what students think about studying at Newcastle
You'll also have the opportunity to speak to academic staff and find out more about the courses you're interested in.
We regularly travel overseas to meet with students interested in studying at Newcastle University.
We also hold various online and virtual events.
Get in touch
Questions about this course?
If you have specific questions about this course you can contact:
For more general enquiries you could also complete our online enquiry form.
Our Ncl chatbot might be able to give you an answer straight away. If not, it’ll direct you to someone who can help.
You'll find our Ncl chatbot in the bottom right of this page.
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