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5175f - Digital Business (E-Marketing) MSc

Digital Business (E-Marketing) MSc

Start in: September 2021

Develop as a top expert in attracting, engaging and retaining customers by using e-business systems.

Overview

Our Digital Business (E-Marketing) MSc combines:

  • business strategies
  • leading technology
  • entrepreneurship
  • organisational behaviour

This course addresses the full customer relationship cycle. This includes:

  • marketing
  • sales
  • service

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

Important information

We've highlighted important information about your course. Please take note of any deadlines.

What you'll learn

You'll learn about:

  • the business value of technology
  • your personal development as an entrepreneur
  • the feasibility of disruptive e-business models
  • business planning and new ventures
  • the link between strategy and e-business systems
  • business processes
  • business intelligence
  • organisational alignment
  • the marketing functions in organisations
  • customer relationship management

By the end of the course you'll meet the most demanding professional and academic requirements.

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

How you'll learn

Your development

Professional skills

Through the course you'll:

  • prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme
  • benefit from the city’s innovation community, the Newcastle Helix. Home to an exemplar of world-class research and education. They're producing the next generation of leaders for the digital age
  • use industry standard software to analyse data in our Data Analytics for Managers module. You'll address organisational problems and opportunities

You'll also

  • experience real-life practice as you develop an enterprise start-up. You'll apply lean start-up theory. You'll get involved in creativity, innovation and the design to your digital business
  • connect with, and hear from, digital and tech innovation leaders through guest lectures
  • explore how to discover value and access challenges from emerging business and technology

Newcastle Helix

Benefit from connections with Newcastle’s £350 million flagship project the ‘Newcastle Helix’. This brings together:

  • academic
  • the public sector
  • communities
  • business
  • industry

This ambitious project is stimulating far-reaching networks in technology and systems innovation.

Your future

Graduate destinations

Graduates from this course have undertaken various roles, including:

  • CRM manager
  • project manager
  • e-entrepreneur
  • industry analyst
  • database marketing analyst
  • marketing scientist
  • marketing director
  • digital channel support specialist
  • cloud security consultant
  • product marketing and management associate

Careers

This course prepares you for a wide range of careers with employers, such as:

  • Ctrl-Shift
  • Google
  • Accenture
  • Yahoo Inc.
  • Hewlett-Packard
  • Walmart
  • HSBC Bank
  • IBM
  • Savills Plc
  • Colt Technology Services

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 83 nationalities. This valuable network extends beyond our current students to include:

  • regional, nationality and international leaders
  • alumni
  • leading professionals and practitioners from industry

The Business School is based in a building within the Newcastle Helix development – Newcastle's emerging business district.

Our facilities provide:

  • a flexible and dedicated conference suite with panoramic views across the city
  • Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
  • four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
  • a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
  • a contemporary café

Find out more about Newcastle University Business School

Fees and funding

Tuition fees for 2021 entry (per year)

What you're paying for

Tuition fees include the costs of:

  • matriculation
  • registration
  • tuition (or supervision)
  • library access
  • examination
  • re-examination
  • graduation

Some of our degrees involve additional costs which are not covered by your tuition fees.

Find out more about:

  • additional costs
  • living costs
  • tuition fees, including how to pay them and available discounts

Search for funding

Find funding available for your course

Entry requirements

The entrance requirements below apply to 2021 entry.

Qualifications from outside the UK

English Language requirements

How to apply

Using the application portal

The applicant portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the applicant portal.

Alternatively you can find out more about applying on our applications and offers pages.


Apply Online  

Applications for 2022/23
You'll be able to apply for 2022/23 entry from September 2021


Open days and events

Open days

The situation with Covid-19 means that we're unable to hold open days on campus. However, you don’t have to visit in person to experience Newcastle.

From the comfort of your sofa you'll be able to:

  • explore our beautiful campus
  • find out about our vibrant city
  • discover what students think about studying at Newcastle

You'll also have the opportunity to speak to academic staff and find out more about the courses you're interested in.

Find out about upcoming postgraduate open days

Events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

We also hold various online and virtual events.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Nick Howey
Degree Programme Director
Newcastle University Business School
Telephone: +44 (0) 191 208 1503
Contact Newcastle University Business School

Online

For more general enquiries you could also complete our online enquiry form.

Fill in our enquiry form

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Our Ncl chatbot might be able to give you an answer straight away. If not, it’ll direct you to someone who can help.

You'll find our Ncl chatbot in the bottom right of this page.

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