Digital Business (e-Marketing) MSc

Overview

Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (e-Marketing) MSc combines:

• business strategies
• leading technology
• entrepreneurship
• organisational behaviour

This course addresses the full customer relationship cycle. This includes:

• marketing
• sales
• service

Customers are at the core of all winning corporate strategies. A digital business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

Important information

We've highlighted important information about your course. Please take note of any deadlines.

Your course and study experience - disclaimers and terms and conditions

Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.

View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2023-24.

See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.

 

What you'll learn

You'll learn about:

• the business value of technology
• your personal development as an entrepreneur
• the feasibility of disruptive digital business models
• business planning and new ventures
• the link between strategy and digital business systems
• business processes
• business intelligence
• organisational alignment
• the marketing functions in organisations
• customer relationship management

By the end of the course, you'll meet the most demanding professional and academic requirements.

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

Course content changes

Module information is intended to provide an example of what you will study.

Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

Optional modules availability

Some courses have optional modules. Student demand for optional modules may affect availability.

To find out more please see our terms and conditions.

Digital Business (e-Marketing) MSc modules

Compulsory Modules	Credits
Dissertation	60
Research Methods	20
Customer Relationship Management	10
Realising value from digital business	10
Data Analytics for Managers	10
Strategy, Management and Information Systems	20
E-Business	10
Digital Start-up	10
Digital Marketing	10
Principles of Marketing	20

How you'll learn

Delivery and teaching methods

This Digital Business Master’s degree offers you a stimulating curriculum and a supportive teaching and learning environment.

Assessment methods

Depending on your modules, you'll be assessed through a combination of:

• Case study
• Design or creative project
• Dissertation
• Essay
• Oral presentation
• Problem-solving exercises
• Report
• Research paper
• Written examination

Student support

Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:

• module handbooks
• course materials
• groups
• course announcements and notifications
• written feedback

Throughout your studies, you’ll have access to support from:

• peers
• academics
• personal tutors
• our University Student Services Team
• student representatives

You'll also be assigned an academic member of staff. They will be your personal tutor throughout your time with us. They can help with academic and personal issues.

Our staff

This course has strong links with industry. Our staff are world-class researchers. Several have been successful entrepreneurs, consultants and top-level managers.

They have worked in government agencies or corporations such as:

• IBM
• Oracle
• Philips

You'll be taught by:

• Nick Howey (Degree Programme Director)
• Dr Arturo Vega
• Professor Savvas Papagiannidis
• Dr Jiayao Hu
• Vajira Balasuriya
• Dr Paul Richter
• Dan Millard
• Dr Cristina Trocin
• Dr Haiyan Lu
• Dr Varqa Shamsi Bahar
• Professor Matthew Gorton
• Dr Josephine Go Jefferies
• Professor James Cunningham

Your development

Professional skills

Through the course you'll:

• prepare for your career in the digital world of business
• develop your employability and professional skills
• benefit from the city’s innovation community, the Newcastle Helix
• use industry standard software to analyse data
• address organisational problems and opportunities

You'll also:

• experience real-life practice as you develop an enterprise start-up
• apply lean start-up theory
• connect with, and hear from, digital and tech innovation leaders through guest lectures
• explore how to discover value and access challenges from emerging business and technology

Newcastle Helix

Benefit from connections with Newcastle’s £350 million flagship project the Newcastle Helix. This brings together:

• academic
• the public sector
• communities
• business
• industry

This ambitious project is stimulating far-reaching networks in technology and systems innovation. Find out more about Newcastle Helix

Your future

Graduate destinations

Graduates from this course have undertaken various roles, including:

• CRM manager
• project manager
• e-entrepreneur
• industry analyst
• database marketing analyst
• marketing scientist
• marketing director
• digital channel support specialist
• cloud security consultant
• product marketing and management associate
• manager

Careers

This course prepares you for a wide range of careers with employers, such as:

• Barclays Investment Bank
• BBC
• China National Petroleum Corporation
• China Easter Airlines
• Flour Mills of Nigeria Plc.
• Google
• Microsoft
• Nestle
• Oman Ministry of Tourism

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body

Recognition of professional qualifications outside of the UK

From 1 January 2021 there is an update to the way professional qualifications are recognised by countries outside of the UK

Check the government’s website for more information.

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 80 nationalities. This valuable network extends beyond our current students to include:

• regional, national and international leaders
• over 34,000 alumni in our network, spanning over 150 countries
• leading professionals and practitioners from industry

The Business School is the gateway to Newcastle Helix - an innovation hub and community that brings together industry leaders, businesses and top researchers.

Our facilities include:

• flexible conference room with panoramic views across the city
• Wi-Fi enabled connectivity throughout the building, including three computer clusters housing over 120 PCs
• four large lecture theatres and over 25 seminar and teaching spaces, providing comfortable teaching and group study space
• dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
• contemporary café
• employability hub to support your career aspirations
• Bloomberg Room to give you a real feel for the trading room floor
• Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology

The Frederick Douglass Centre at Newcastle Helix also offers further study and learning spaces. This includes a 750 seat auditorium – the largest in the University.

Find out more about Newcastle University Business School

Fees and funding

Tuition fees for 2024 entry (per year)

Tuition fee increases

If your studies last longer than one year, your tuition fee may increase in line with inflation.

EU, other EEA and Swiss nationals - tuition fee status

Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.

EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.

If you are unsure of your fee status, check out the latest guidance here.

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information. 

What you're paying for

Tuition fees include the costs of:

• matriculation
• registration
• tuition (or supervision)
• library access
• examination
• re-examination
• graduation

Find out more about:

• living costs
• tuition fees

Deposit

If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.

You can check this in the How to apply section.

Funding deadlines

If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.

For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.

Search for funding

Find funding available for your course

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INTO International Graduate Diploma - Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

• Business and Humanities Graduate Diploma
• Business and Humanities Graduate Diploma with Pre-sessional English

How to apply

Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

Apply Online  

Open days and events

You'll have a number of opportunities to meet us throughout the year including:

• campus tours
• on-campus open days
• virtual open days
• webinars

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events