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Digital Business (e-Marketing) MSc

Develop as a top expert in attracting, engaging and retaining customers by using digital business systems.

You are currently viewing course information for entry year:


Start date(s):

  • September 2024

Overview

Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (e-Marketing) MSc combines:

  • business strategies
  • leading technology
  • entrepreneurship
  • organisational behaviour

This course addresses the full customer relationship cycle. This includes:

  • marketing
  • sales
  • service

Customers are at the core of all winning corporate strategies. A digital business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

Important information

We've highlighted important information about your course. Please take note of any deadlines.

What you'll learn

You'll learn about:

  • the business value of technology
  • your personal development as an entrepreneur
  • the feasibility of disruptive digital business models
  • business planning and new ventures
  • the link between strategy and digital business systems
  • business processes
  • business intelligence
  • organisational alignment
  • the marketing functions in organisations
  • customer relationship management

By the end of the course, you'll meet the most demanding professional and academic requirements.

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

How you'll learn

Your development

Professional skills

Through the course you'll:

  • prepare for your career in the digital world of business
  • develop your employability and professional skills
  • benefit from the city’s innovation community, the Newcastle Helix
  • use industry standard software to analyse data
  • address organisational problems and opportunities

You'll also:

  • experience real-life practice as you develop an enterprise start-up
  • apply lean start-up theory
  • connect with, and hear from, digital and tech innovation leaders through guest lectures
  • explore how to discover value and access challenges from emerging business and technology

Newcastle Helix

Benefit from connections with Newcastle’s £350 million flagship project the Newcastle Helix. This brings together:

  • academic
  • the public sector
  • communities
  • business
  • industry

This ambitious project is stimulating far-reaching networks in technology and systems innovation. Find out more about Newcastle Helix

Your future

Graduate destinations

Graduates from this course have undertaken various roles, including:

  • CRM manager
  • project manager
  • e-entrepreneur
  • industry analyst
  • database marketing analyst
  • marketing scientist
  • marketing director
  • digital channel support specialist
  • cloud security consultant
  • product marketing and management associate
  • manager

Careers

This course prepares you for a wide range of careers with employers, such as:

  • Barclays Investment Bank
  • BBC
  • China National Petroleum Corporation
  • China Easter Airlines
  • Flour Mills of Nigeria Plc.
  • Google
  • Microsoft
  • Nestle
  • Oman Ministry of Tourism

Our Careers Service

Our award-winning Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Quality and ranking

All professional accreditations are reviewed regularly by their professional body

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 80 nationalities. This valuable network extends beyond our current students to include:

  • regional, national and international leaders
  • over 34,000 alumni in our network, spanning over 150 countries
  • leading professionals and practitioners from industry

The Business School is the gateway to Newcastle Helix - an innovation hub and community that brings together industry leaders, businesses and top researchers.

Our facilities include:

  • flexible conference room with panoramic views across the city
  • Wi-Fi enabled connectivity throughout the building, including three computer clusters housing over 120 PCs
  • four large lecture theatres and over 25 seminar and teaching spaces, providing comfortable teaching and group study space
  • dedicated Student Hub and Quiet Space, providing a balanced mix of study space for group work or quiet, individual study
  • contemporary café
  • employability hub to support your career aspirations
  • Bloomberg Room to give you a real feel for the trading room floor
  • Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology

The Frederick Douglass Centre at Newcastle Helix also offers further study and learning spaces. This includes a 750 seat auditorium – the largest in the University.

Find out more about Newcastle University Business School

Main Newcastle University Business School building viewed from St James' Park

Fees and funding

Tuition fees for 2024 entry (per year)

What you're paying for

Tuition fees include the costs of:

  • matriculation
  • registration
  • tuition (or supervision)
  • library access
  • examination
  • re-examination
  • graduation

Find out more about:

Search for funding

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Entry requirements

The entrance requirements below apply to 2024 entry.

Qualifications from outside the UK

English Language requirements

Admissions policy

This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

Download our admissions policy (PDF: 201KB)
Other policies related to admissions

Credit transfer and Recognition of Prior Learning

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course

INTO International Graduate Diploma - Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

How to apply


Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.


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Open days and events

You'll have a number of opportunities to meet us throughout the year including:

  • campus tours
  • on-campus open days
  • virtual open days
  • webinars

Find out about how you can visit Newcastle in person and virtually

Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Nick Howey
Degree Programme Director
Newcastle University Business School
Telephone: +44 (0) 191 208 1503
Contact Newcastle University Business School

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